Published Date: 24-Jan-2022
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According to a new report Global Healthcare Customer Data Platform Market, published by KBV research, The Global Healthcare Customer Data Platform Market size is expected to reach $928.76 million by 2027, rising at a market growth of 24.2% CAGR during the forecast period.
The Software market dominated the Global Healthcare Customer Data Platform Market by Component 2020, thereby, growing at a CAGR of 23.1% during the forecast period. Customer data platforms are defined as packaged software, which helps in assembling a complete view of every customer and accumulates all the data for analysis. They help in bridging the gap between the absent data points, by achieving different sections of customer data from numerous source channels.
The Large Enterprises market dominated the Global Healthcare Customer Data Platform Market by Organization Size 2020 thereby growing at a CAGR of 23.3% during the forecast period. In the healthcare sector, large enterprises like big hospitals have to deal with a vast amount of patient data and they need data to be monitored across different channels. Additionally, with the growing scale of customer data, the demand for sorting and accumulating customer data would also surge in the market.
The Cloud market dominated the Global Healthcare Customer Data Platform Market by Deployment Mode 2020, thereby, growing at a CAGR of 25.6% during the forecast period. It is owing to the quick access, simple data backup, more flexibility, and reduced handling costs offered by this cloud-based healthcare customer data platform. The real-time data supervision & storage, huge storage spaces for the vast amount of data, and remote access from any location & device would support the growth of the segment.
The Predictive Analytics market dominated the Global Healthcare Customer Data Platform Market by Application 2020, thereby growing at a CAGR of 22.6% during the forecast period. By using predictive modeling, customer data platforms can change a huge amount of data into actionable insights, which can help in making business marketing decisions. Predictive analytics assist in recognizing the patterns from the evaluated customer data that further help companies to know what would happen next in a customer journey.
The North America market dominated the Global Healthcare Customer Data Platform Market by Region 2020, thereby, achieving a market value of $341.87 million. The Europe market is anticipated to grow at a CAGR of 23.3% during (2021 - 2027). Additionally, The Asia Pacific market would showcase a CAGR of 26.3% during (2021 - 2027).
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Microsoft Corporation, Salesforce.com, Inc., Adobe, Inc., Reltio, SkyPoint Cloud, Inc., Treasure Data, Inc. (Softbank Vision Fund), Innovaccer, Inc., Tealium, Inc., Mercury Healthcare, Inc., and Solix Technologies, Inc.
By Organization size
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