North America Geomarketing Market By Component (Software, Services), By Location (Outdoor, Indoor), By Location (On-Premise, Cloud), By End User (Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Telecom & IT, Travel & Hospitality, BFSI)

Market Report Description

The North America Geomarketing Market Size would witness market growth of 26.7% CAGR during the forecast period (2018 – 2024). With Geomarketing, one uses location information to decide how and when certain clients are targeted. The data from the designated geographical area will be used to produce a digital map that is restricted to the areas as specific as suburbs and urban neighborhoods. The data used for localization are from various sources including social networks and mobile devices. Any company wishing to get customers' attention in a particular geographical area can use Geomarketing. The data are collected by means of normal activities or geographical information software (GIS), which is now sufficiently cost-effective to allow small businesses access to the same information as larger companies. A digital map with local activity can be used to create every data piece associated with a client's location.

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Based on Component, the market is segmented into Software and Services. Software is further bifurcated into Content Management, Location & Predictive Analytics, Geofencing, and Others. Services is further bifurcated into Integration & Deployment, Advisory & Consulting, and Support & Maintenance. Based on Location, the market is further segmented into Outdoor and Indoor. Based on Deployment Mode, the market is further segmented into On-premise and Cloud. Based on End User, the market is segmented into Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Telecom & IT, Travel & Hospitality, BFSI, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google Inc., IBM Corporation, Cisco Systems Inc., Oracle Corporation, Adobe Systems Inc., Salesforce.com, Inc., Software AG, Clevertap, and Ericsson.

Scope of the Study

North America Geomarketing Market Segmentation:

By Component

• Software

• Content Management
• Location & Predictive Analytics
• Geofencing
• Others

• Services

• Integration & Deployment
• Advisory & Consulting
• Support & Maintenance

By Location

• Outdoor
• Indoor

By Deployment Mode

• On-premise
• Cloud

By End User

• Retail & Ecommerce
• Healthcare & Life Sciences
• Media & Entertainment
• Telecom & IT
• Travel & Hospitality
• BFSI
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• Microsoft Corporation
• Google Inc.
• IBM Corporation
• Cisco Systems Inc.
• Oracle Corporation
• Adobe Systems Inc.
• Salesforce.com, Inc.
• Software AG
• Clevertap
• Ericsson.