Europe Geomarketing Market By Component (Software, Services), By Location (Outdoor, Indoor), By Location (On-Premise, Cloud), By End User (Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Telecom & IT, Travel & Hospitality, BFSI)
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Market Report Description
The Europe Geomarketing Market Size would witness market growth of 27.4% CAGR during the forecast period (2018-2024). Analysis of Geomarketing data helps marketers determines where their customers live and link their data to a digital map to understand where their customers lie in a geographical context as well as to locate their products on a digital map. Furthermore, Geomarketing can help marketers select clients in the rest of the country similar to a particular type or resolve issues related to locating a new office or store. Geomarketing can be used to select a new company or branch website, establish important advertising locations, display website content that distinguishes from the user's origins, and offer user location-driven online advertising. Other applications include how a client segment can be distributed and how service networks can be set up in a particular region.
Based on Component, the market is segmented into Software and Services. Software is further bifurcated into Content Management, Location & Predictive Analytics, Geofencing, and Others. Services is further bifurcated into Integration & Deployment, Advisory & Consulting, and Support & Maintenance. Based on Location, the market is further segmented into Outdoor and Indoor. Based on Deployment Mode, the market is further segmented into On-premise and Cloud. Based on End User, the market is segmented into Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Telecom & IT, Travel & Hospitality, BFSI, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google Inc., IBM Corporation, Cisco Systems Inc., Oracle Corporation, Adobe Systems Inc., Salesforce.com, Inc., Software AG, Clevertap, and Ericsson.
Scope of the Study
Europe Geomarketing Market Segmentation:
By Component
- Software
- Content Management
- Location & Predictive Analytics
- Geofencing
- Others
- Services
- Integration & Deployment
- Advisory & Consulting
- Support & Maintenance
By Location
- Outdoor
- Indoor
By Deployment Mode
- On-premise
- Cloud
By End User
- Retail & Ecommerce
- Healthcare & Life Sciences
- Media & Entertainment
- Telecom & IT
- Travel & Hospitality
- BFSI
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- Microsoft Corporation
- Google Inc.
- IBM Corporation
- Cisco Systems Inc.
- Oracle Corporation
- Adobe Systems Inc.
- Salesforce.com, Inc.
- Software AG
- Clevertap
- Ericsson.
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