North America Game-Based Learning Market

North America Game-Based Learning Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By End User, By Deployment Type, By Game Type, By Country and Growth Forecast, 2021 - 2027

Report Id: KBV-7926 Publication Date: March-2022 Number of Pages: 83
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Market Report Description

The North America Game-Based Learning Market would witness market growth of 17.9% CAGR during the forecast period (2021-2027).

In response to the growing need for high-quality education with a modern and interactive approach, several educational institutions have boosted their usage of game-based learning approaches. Additionally, the adoption of tablet and e-learning approaches in schools around the world has pushed the demand for game-based learning methods. A rise in the use of Augmented Reality (AR) and Virtual Reality (VR) in educational gamification has also offered an immersive and engaging experience to students. Some of the key trends of the Game-based Learning market are the rapid rise of social media, growing income levels, expanding smartphone adoption, increased access to high-speed internet, and others.

One of the examples of employing game-based learning in higher education and academic libraries is digital badges. For instance, Purdue's Passport, allows users to graphically display their work as real evidence of their knowledge. Each badge has metadata that shows when the user received it, what criteria they had to meet to earn it, and the name of the organization that gave it to them. The badge can be used as a motivator for students to participate in learning activities, as well as a way for external stakeholders to check what skills they have mastered.

Moreover, libraries at Portland State University employ digital badges in a community health initiative to recognize undergraduates' critical thinking abilities. The badges provide students with both recognition and certification for talents that may not be examined in a regular classroom setting. Additionally, badges provide a fun factor as well as an opportunity for students to take pride in their achievements in a visible manner.

The US market dominated the North America Game-Based Learning Market by Country in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $8,067.6 million by 2027. The Canada market is estimated to grow at CAGR of 20.6% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 19.6% during (2021 - 2027).

Based on Component, the market is segmented into Solution and Services. Based on End User, the market is segmented into Education, Consumer, Healthcare, Retail & eCommerce, Government & Defense, Manufacturing, IT & Telecom, and Others. Based on Deployment Type, the market is segmented into Cloud and On-Premise. Based on Game Type, the market is segmented into Training, knowledge & skill-based Games, Assessment & Evaluation Games, AI-based Games, AR VR Games, Language Learning Games and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

Free Valuable Insights: The Global Game-Based Learning Market is Estimated to reach $32.6 Billion by 2027, at a CAGR of 19.6%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Kahoot! AS, Spin Master Corp., Breakaway Games, Raptivity (Harbinger Group), StratBeans Consulting Pvt. Ltd., Schell Games, BYJU'S (Tangible Play, Inc.), Frontier Developments plc, Bublar Group AB (Vobling AB), and Recurrence, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Component

  • Solution
  • Services

By End User

  • Education
  • Consumer
  • Healthcare
  • Retail & eCommerce
  • Government & Defense
  • Manufacturing
  • IT & Telecom
  • Others

By Deployment Type

  • Cloud
  • On-premise

By Game Type

  • Training, knowledge & skill-based Games
  • Assessment & Evaluation Games
  • AI-based Games
  • AR VR Games
  • Language Learning Games
  • Others

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Key Market Players

List of Companies Profiled in the Report:

  • Kahoot! AS
  • Spin Master Corp.
  • Breakaway Games
  • Raptivity (Harbinger Group)
  • StratBeans Consulting Pvt. Ltd.
  • Schell Games
  • BYJU'S (Tangible Play, Inc.)
  • Frontier Developments plc
  • Bublar Group AB (Vobling AB)
  • Recurrence, Inc.
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