North America Broadcast Equipment Market Size, Share & Industry Trends Analysis Report By Technology (Analog and Digital), By Product Type, By Application (Television, and Radio), By Country and Growth Forecast, 2021 - 2027
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Market Report Description
The North America Broadcast Equipment Market would witness market growth of 4.4% CAGR during the forecast period (2021-2027).
Companies operating in the industry are aggressively producing innovative, versatile, and cost-effective broadcasting devices, as well as services to help end users in navigating the always changing requirements. Companies are assisting consumers in selecting the appropriate broadcasting equipment to meet their needs as the demand of broadcasting equipment grows. Companies have been collaborating with a variety of clients in order to fulfill their needs and to meet their unique demands, which are continuously moving industry-specific criteria.
Digital broadcasters are investing in D2C content enhancements for linear TVs, such as Disney+, paramount+, discovery+, and OTT offerings, which help to improve infrastructure broadcasting. Some broadcasters' objectives include ensuring that all Direct - to - consumer platform content is shown on linear Television channels. The broadcasters, on the other hand, are still debating and contemplating whether to offer the content first on D2C and then on free to air after some period of time, or to show certain content on free to air and afterwards the complete content on D2C. Such incidents contribute to the market's expansion.
One of the major factors driving demand for broadcast equipment in this region is the rapidly growing number of satellite and cable television channels, which has been boosted by increased internet penetration. This has given broadcasters the opportunity to provide viewers with high-quality content, which is one of the major factors driving demand for broadcast equipment. The regional online platforms are aggressively growing and incorporating new innovative technologies, especially to improve individualized customer experiences.
The growing use of smart devices like tablets, smartphones, laptops, and other similar gadgets also helps the market to expand. The number of US citizens who own cellphones has been twice since 2011, as per Pew Research Center, an American non-profit organization. In February 2021, 85 percent of adults in the United States claimed to own a smartphone. This was a 4% rise over the previous month's figure. The widespread use of such portable gadgets, combined with widespread internet access, has resulted in high levels of usage.
The US market dominated the North America Broadcast Equipment Market by Country in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $1,580.6 million by 2027. The Canada market is experiencing a CAGR of 6.8% during (2021 - 2027). Additionally, The Mexico market would witness a CAGR of 5.9% during (2021 - 2027).
Based on Technology, the market is segmented into Analog and Digital. Based on Product Type, the market is segmented into Encoders, Antennas, Amplifiers, Transmitters/Repeaters, Switches, Video Servers, Modulators, and Others. Based on Application, the market is segmented into Television, and Radio. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include CommScope Holding Company, Inc., Evertz Technologies Limited, Harmonic Inc., EVS Broadcast Equipment SA, Grass Valley, Wellav Technologies Ltd., Eletec S.a.r.l., Clyde Broadcast Technology Ltd., Telefonaktiebolaget LM Ericsson, and Cisco Systems, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Product Type
- Video Servers
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- CommScope Holding Company, Inc.
- Evertz Technologies Limited
- Harmonic Inc.
- EVS Broadcast Equipment SA
- Grass Valley
- Wellav Technologies Ltd.
- Eletec S.a.r.l.
- Clyde Broadcast Technology Ltd.
- Telefonaktiebolaget LM Ericsson
- Cisco Systems, Inc.
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