The North America Bran Market would witness market growth of 7.3% CAGR during the forecast period (2023-2030).
The increasing prevalence of gluten intolerance is driving up demand for gluten-free grain bran. For instance, according to the National Institute of Health (NIH), about 2 million Americans have celiac disease. Companies are looking at gluten-free alternatives for use in food & bakery application to the increased incidence of gluten intolerance. For instance, scientists at the U.S. Department of Agriculture Research Service (ARS) have found that adding gluten-free sorghum bran to bread and other bakery products boosts their nutritional value while maintaining flavor.
For instance, in January 2023, the American food manufacturer Puratos announced the release of a novel product that uses fermented AXOS (Arabinoxylan oligosaccharides) to provide prebiotic advantages. This fiber is commonly obtained by fermenting barley, wheat, and rye bran with lactic acid.
The use of various forms of bran, such as corn, rice, wheat, and barley, has increased as a result of growing worries about the danger of diabetes, heart disease, and hypertension associated with the consumption of processed foods. Additionally, bran can be used to cereal-based goods like bran flakes, pasta, noodles, and biscuits to improve water absorption and reduce loaf volume. Foods high in dietary and prebiotic fiber are more popular because of the growing consumer interest in digestive health. The demand is driven by the simple accessibility of prebiotic fiber and its inclusion in various products such as supplements, cereals, bread, and snacks.
Due to the growing veganism in the region, the demand for rice bran oil is rapidly increasing. The American Heart Association and World Health Organization both advocate using this oil to help stabilize good cholesterol levels (WHO). Furthermore, several regional foreign cuisine-focused restaurants are converting to this oil. The growth of enterprises that use rice as a primary ingredient is facilitated by the region’s successful rice cultivation. As a result, the increasing production and consumption of rice bran is estimated to support the growth of overall market in North America.
The US market dominated the North America Bran Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $16,753.2 million by 2030. The Canada market is experiencing a CAGR of 9.7% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 8.8% during (2023 - 2030).
Based on Application, the market is segmented into Food (Bakery Goods, Oil, Breakfast Cereals, Pasta & Noodles, and Others), Animal Feed, Health & Wellness, and Others. Based on Distribution Channel, the market is segmented into B2B, and B2C. Based on Source, the market is segmented into Wheat, Rice, Corn, Barley, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Free Valuable Insights: The Worldwide Bran Market is Projected to reach USD 122.9 Billion by 2030, at a CAGR of 8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include GoodMills Group GmbH (Leipnik-Lundenburger), Riceland Foods, Inc., Wilmar International Limited, Archer Daniels Midland Company, Hindustan Animal Feeds, Astra Alliance, Siemer Milling Company, Didion Inc., Grain Millers, Inc. and Grain Processing Corporation (Kent Corporation).
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