The Latin America, Middle East and Africa Bran Market would witness market growth of 10.3% CAGR during the forecast period (2023-2030).
The high bran demand in the food & beverage sector also drives the growing demand for nutritious extruded snacks. The use of bran in the manufacturing of extruded snacks has a positive effect on the nutritional composition of the products because it increases the levels of bioactive compounds, fiber, and protein. For instance, Kellogg's declared the launch of an all-bran cereal with prebiotic fiber in March 2020. The cereal is offered in the original flavor, with pumpkin seeds and almonds.
The hard outer layer of cereal grains is called bran or Miller's bran. It's made up of aleurone and pericarp combined. Due to its numerous health advantages, wheat bran has become more widely used for human consumption. Wheat bran is a substantial feed that may easily be absorbed into mashes and lighten dense, heavy feed combinations.
With more people becoming aware of prebiotics and foods high in fiber, this market is expanding significantly regionally. The demand for wheat bran in processed food has increased considerably due to its favorable effects on gut health. In the upcoming years, the market expansion is predicted to be fuelled by the growing usage of bran as a fiber and protein source in livestock feeding. The rising popularity of muffins, brown bread, cookies, and wheat flakes among consumers is another important factor boosting demand for wheat bran. Another significant element influencing consumer demand for wheat bran products is the rise in celiac illness linked to gluten.
The high prevalence of overweight and obesity and diet related NCDs (such as diabetes, cardiovascular disease, and cancer) among people in MENA nations has been linked to these changes in food consumption habits. In fact, in all MENA countries, higher rates of diabetes and cardiovascular disease mortality have been linked to higher consumption of processed meat, red meat, transfatty, sugar-sweetened beverages, and sodium, all of which are considered harmful, compared to lower consumption of fruits, vegetables, beans, nuts and seeds, whole grains, and seafood omega-3 fatty acids, which are considered protective. Consumers in the region are aware of this fact and, as a result, are adopting healthier diets, particularly plant-based ones. This is anticipated to help the region's bran market flourish.
The Brazil market dominated the LAMEA Bran Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,125.1 million by 2030. The Argentina market is showcasing a CAGR of 10.9% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 10% during (2023 - 2030).
Based on Application, the market is segmented into Food (Bakery Goods, Oil, Breakfast Cereals, Pasta & Noodles, and Others), Animal Feed, Health & Wellness, and Others. Based on Distribution Channel, the market is segmented into B2B, and B2C. Based on Source, the market is segmented into Wheat, Rice, Corn, Barley, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Bran Market is Projected to reach USD 122.9 Billion by 2030, at a CAGR of 8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include GoodMills Group GmbH (Leipnik-Lundenburger), Riceland Foods, Inc., Wilmar International Limited, Archer Daniels Midland Company, Hindustan Animal Feeds, Astra Alliance, Siemer Milling Company, Didion Inc., Grain Millers, Inc. and Grain Processing Corporation (Kent Corporation).
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