North America Baby Stroller Market

North America Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031

Report Id: KBV-23353 Publication Date: July-2024 Number of Pages: 104
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Market Report Description

The North America Baby Stroller Market would witness market growth of 4.8% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 3,896.2 thousand units, showcasing a growth of 20.4% (2020-2023).

Specialty stores offer a curated selection of strollers, often featuring premium brands and innovative models that cater to various needs, from urban maneuverability to all-terrain durability. The personalized shopping experience, with knowledgeable staff providing detailed product information and demonstrations, adds significant value for discerning parents. The advantages of purchasing from specialty stores include access to a wide range of high-end and specialized strollers that might not be available in general retail outlets. Therefore, in Canada, 316.9 thousand units of baby strollers were sold through Specialty stores in the year 2023.

North America Baby Stroller Market

The US market dominated the North America Baby Stroller Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $795.7 million by 2031. The Canada market is exhibiting a CAGR of 7.1% during (2024 - 2031). Additionally, The Mexico market would experience a CAGR of 6.2% during (2024 - 2031).

Baby strollers, often simply referred to as strollers or prams (in British English), are wheeled devices designed to transport infants and young children seated or reclined. They provide convenient and safe transportation for parents and caregivers, allowing them to move easily while meeting their child’s needs.

Furthermore, baby strollers serve a variety of essential applications in modern parenting, providing convenience, comfort, and safety for both infants and parents. These applications encompass a range of daily activities and scenarios where strollers play a crucial role. One of the primary functions of baby strollers is to provide a safe and comfortable means of transporting infants and toddlers. Strollers allow parents to navigate various environments, including urban streets, parks, shopping malls, and public transportation, without carrying the child manually. This convenience is particularly beneficial for parents managing multiple tasks or traveling longer distances.

the E-commerce boom has facilitated the rise of direct-to-consumer (DTC) brands in the baby stroller market. These brands bypass traditional retail channels, offering innovative designs, customizable features, and competitive pricing directly to Canadian consumers. DTC models often emphasize transparency, sustainability, and customer-centric approaches to differentiate themselves in the market. As per the International Trade Administration (ITA), e-commerce retail trade sales in Canada amounted to an all-time high of US$3.82 billion in December 2020. 75% of Canadians, or more than 27 million people, used e-commerce in 2022. In addition, by 2025, this percentage is projected to increase to 77.6%. Hence, the expansion of the e-commerce sector is driving the market's growth.

Free Valuable Insights: The Baby Stroller Market is Predict to reach USD 3.2 Billion by 2031, at a CAGR of 5.5%

Based on Distribution Channel, the market is segmented into Specialty Stores, E-commerce, and Supermarket & Hypermarket. Based on Age, the market is segmented into 6 - 12 months, 12 - 36 months, and 0 - 6 months. Based on Product Type, the market is segmented into Lightweight Stroller, Full Size Stroller, Jogging Stroller, and Double Stroller. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

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List of Key Companies Profiled

  • Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
  • Dorel Juvenile Group, Inc.
  • Peg Perego
  • Artsana USA, Inc. (Artsana Group)
  • Baby Bunting
  • Newell Brands, Inc.
  • Mothercare PLC
  • Pigeon Corporation
  • Summer Infant, Inc. (Kids2, Inc.)
  • Goodbaby Internationl Holdings Ltd.

North America Baby Stroller Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

  • Specialty Stores
  • E-commerce
  • Supermarket & Hypermarket

By Age (Volume, Thousand Units, USD Billion, 2020-2031)

  • 6 - 12 months
  • 12 - 36 months
  • 0 - 6 months

By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)

  • Lightweight Stroller
  • Full Size Stroller
  • Jogging Stroller
  • Double Stroller

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

  • US
  • Canada
  • Mexico
  • Rest of North America


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