Asia Pacific Baby Stroller Market

Asia Pacific Baby Stroller Market Size, Share & Trends Analysis Report By Distribution Channel, By Age (6 - 12 months, 12 - 36 months, and 0 - 6 months), By Product Type, By Country and Growth Forecast, 2024 - 2031

Report Id: KBV-23350 Publication Date: July-2024 Number of Pages: 124
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Market Report Description

The Asia Pacific Baby Stroller Market would witness market growth of 6.3% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 4,912.7 thousand units, showcasing a growth of 21.9% (2020-2023).

The strollers are often Baby strollers for children aged 6 to 12 months are designed to provide essential support and safety during a critical developmental phase when infants begin to sit up and explore their surroundings. These strollers typically offer multi-position reclining seats that can transition from a nearly flat position for naps to a more upright position for sitting. Therefore, in India, 392.3 thousand units of baby strollers for 6-to-12-month age children in the year 2023.

Asia Pacific Baby Stroller Market

The China market dominated the Asia Pacific Baby Stroller Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $246.3 million by 2031. The Japan market is registering a CAGR of 5.7% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7% during (2024 - 2031).

Strollers serve as a mobile resting space for infants and toddlers, offering reclining seats and comfortable padding for napping. Adjustable canopies or sunshades protect children from sunlight and inclement weather conditions, creating a cozy environment for restful breaks during outings or long walks. Strollers facilitate social interactions for children by allowing them to participate in community events, playground visits, playdates, and family gatherings. Parents can engage with other caregivers while children interact with peers, fostering socialization and early developmental skills in a supervised environment.

Changing lifestyles, urbanization trends, and advancements in product design and technology have all contributed to the substantial increase in the adoption of baby strollers over the years. In urban areas, where infrastructure development and population density are significant, infant strollers provide parents with indispensable mobility solutions. Urbanization has led to increased adoption of strollers as families seek convenient transportation options that facilitate daily commuting, shopping, and recreational outings.

China’s one-child policy led to a strong focus on the single child in families. With the policy relaxed to a two-child policy in recent years, there has been a surge in demand for baby products, including strollers, as families adapt to having multiple children. In 2022, the gross birth rate was 6.77 per thousand, with 9.56 million births, as per the State Council of the People's Republic of China.

Chinese consumers place a significant emphasis on product quality and safety, especially for products related to children. This has led to a preference for strollers from well-known brands with certifications ensuring compliance with safety standards. China's rapid urbanization has generated a demand for compact, lightweight, and simple strollers in crowded urban environments. There is also a demand for strollers that can handle varying weather conditions in different parts of the country. Hence, high birth rates in the region are driving the market's growth.

Free Valuable Insights: The Global Baby Stroller Market is Predict to reach USD 3.2 Billion by 2031, at a CAGR of 5.5%

Based on Distribution Channel, the market is segmented into Specialty Stores, E-commerce, and Supermarket & Hypermarket. Based on Age, the market is segmented into 6 - 12 months, 12 - 36 months, and 0 - 6 months. Based on Product Type, the market is segmented into Lightweight Stroller, Full Size Stroller, Jogging Stroller, and Double Stroller. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

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List of Key Companies Profiled

  • Britax Child Safety, Inc. (BRITAX Childcare Group Ltd.)
  • Dorel Juvenile Group, Inc.
  • Peg Perego
  • Artsana USA, Inc. (Artsana Group)
  • Baby Bunting
  • Newell Brands, Inc.
  • Mothercare PLC
  • Pigeon Corporation
  • Summer Infant, Inc. (Kids2, Inc.)
  • Goodbaby Internationl Holdings Ltd.

Asia Pacific Baby Stroller Market Report Segmentation

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

  • Specialty Stores
  • E-commerce
  • Supermarket & Hypermarket

By Age (Volume, Thousand Units, USD Billion, 2020-2031)

  • 6 - 12 months
  • 12 - 36 months
  • 0 - 6 months

By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)

  • Lightweight Stroller
  • Full Size Stroller
  • Jogging Stroller
  • Double Stroller

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific


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