Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Mobile Marketing Market, by Component
1.4.2 Global Mobile Marketing Market, by Enterprise Size
1.4.3 Global Mobile Marketing Market, by Application
1.4.4 Global Mobile Marketing Market, by End Use
1.4.5 Global Mobile Marketing Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis – Global
4.1 Market Share Analysis, 2023
4.2 Recent Strategies Deployed in Mobile Marketing Market
4.3 Porter Five Forces Analysis
Chapter 5. Global Mobile Marketing Market by Component
5.1 Global Platform Market by Region
5.2 Global Services Market by Region
Chapter 6. Global Mobile Marketing Market by Enterprise Size
6.1 Global Large Enterprises Market by Region
6.2 Global Small & Medium Enterprises (SMEs) Market by Region
Chapter 7. Global Mobile Marketing Market by Application
7.1 Global Mobile Web Market by Region
7.2 Global SMS Market by Region
7.3 Global Push Notifications Market by Region
7.4 Global Location-Based Marketing Market by Region
7.5 Global In-App Messages Market by Region
7.6 Global QR Codes Market by Region
7.7 Global Other Application Market by Region
Chapter 8. Global Mobile Marketing Market by End Use
8.1 Global Retail Market by Region
8.2 Global Media & Entertainment Market by Region
8.3 Global IT & Telecom Market by Region
8.4 Global Automotive Market by Region
8.5 Global BFSI Market by Region
8.6 Global Travel Market by Region
8.7 Global Healthcare Market by Region
8.8 Global Other End Use Market by Region
Chapter 9. Global Mobile Marketing Market by Region
9.1 North America Mobile Marketing Market
9.1.1 North America Mobile Marketing Market by Component
9.1.1.1 North America Platform Market by Region
9.1.1.2 North America Services Market by Region
9.1.2 North America Mobile Marketing Market by Enterprise Size
9.1.2.1 North America Large Enterprises Market by Country
9.1.2.2 North America Small & Medium Enterprises (SMEs) Market by Country
9.1.3 North America Mobile Marketing Market by Application
9.1.3.1 North America Mobile Web Market by Country
9.1.3.2 North America SMS Market by Country
9.1.3.3 North America Push Notifications Market by Country
9.1.3.4 North America Location-Based Marketing Market by Country
9.1.3.5 North America In-App Messages Market by Country
9.1.3.6 North America QR Codes Market by Country
9.1.3.7 North America Other Application Market by Country
9.1.4 North America Mobile Marketing Market by End Use
9.1.4.1 North America Retail Market by Country
9.1.4.2 North America Media & Entertainment Market by Country
9.1.4.3 North America IT & Telecom Market by Country
9.1.4.4 North America Automotive Market by Country
9.1.4.5 North America BFSI Market by Country
9.1.4.6 North America Travel Market by Country
9.1.4.7 North America Healthcare Market by Country
9.1.4.8 North America Other End Use Market by Country
9.1.5 North America Mobile Marketing Market by Country
9.1.5.1 US Mobile Marketing Market
9.1.5.1.1 US Mobile Marketing Market by Component
9.1.5.1.2 US Mobile Marketing Market by Enterprise Size
9.1.5.1.3 US Mobile Marketing Market by Application
9.1.5.1.4 US Mobile Marketing Market by End Use
9.1.5.2 Canada Mobile Marketing Market
9.1.5.2.1 Canada Mobile Marketing Market by Component
9.1.5.2.2 Canada Mobile Marketing Market by Enterprise Size
9.1.5.2.3 Canada Mobile Marketing Market by Application
9.1.5.2.4 Canada Mobile Marketing Market by End Use
9.1.5.3 Mexico Mobile Marketing Market
9.1.5.3.1 Mexico Mobile Marketing Market by Component
9.1.5.3.2 Mexico Mobile Marketing Market by Enterprise Size
9.1.5.3.3 Mexico Mobile Marketing Market by Application
9.1.5.3.4 Mexico Mobile Marketing Market by End Use
9.1.5.4 Rest of North America Mobile Marketing Market
9.1.5.4.1 Rest of North America Mobile Marketing Market by Component
9.1.5.4.2 Rest of North America Mobile Marketing Market by Enterprise Size
9.1.5.4.3 Rest of North America Mobile Marketing Market by Application
9.1.5.4.4 Rest of North America Mobile Marketing Market by End Use
9.2 Europe Mobile Marketing Market
9.2.1 Europe Mobile Marketing Market by Component
9.2.1.1 Europe Platform Market by Country
9.2.1.2 Europe Services Market by Country
9.2.2 Europe Mobile Marketing Market by Enterprise Size
9.2.2.1 Europe Large Enterprises Market by Country
9.2.2.2 Europe Small & Medium Enterprises (SMEs) Market by Country
9.2.3 Europe Mobile Marketing Market by Application
9.2.3.1 Europe Mobile Web Market by Country
9.2.3.2 Europe SMS Market by Country
9.2.3.3 Europe Push Notifications Market by Country
9.2.3.4 Europe Location-Based Marketing Market by Country
9.2.3.5 Europe In-App Messages Market by Country
9.2.3.6 Europe QR Codes Market by Country
9.2.3.7 Europe Other Application Market by Country
9.2.4 Europe Mobile Marketing Market by End Use
9.2.4.1 Europe Retail Market by Country
9.2.4.2 Europe Media & Entertainment Market by Country
9.2.4.3 Europe IT & Telecom Market by Country
9.2.4.4 Europe Automotive Market by Country
9.2.4.5 Europe BFSI Market by Country
9.2.4.6 Europe Travel Market by Country
9.2.4.7 Europe Healthcare Market by Country
9.2.4.8 Europe Other End Use Market by Country
9.2.5 Europe Mobile Marketing Market by Country
9.2.5.1 Germany Mobile Marketing Market
9.2.5.1.1 Germany Mobile Marketing Market by Component
9.2.5.1.2 Germany Mobile Marketing Market by Enterprise Size
9.2.5.1.3 Germany Mobile Marketing Market by Application
9.2.5.1.4 Germany Mobile Marketing Market by End Use
9.2.5.2 UK Mobile Marketing Market
9.2.5.2.1 UK Mobile Marketing Market by Component
9.2.5.2.2 UK Mobile Marketing Market by Enterprise Size
9.2.5.2.3 UK Mobile Marketing Market by Application
9.2.5.2.4 UK Mobile Marketing Market by End Use
9.2.5.3 France Mobile Marketing Market
9.2.5.3.1 France Mobile Marketing Market by Component
9.2.5.3.2 France Mobile Marketing Market by Enterprise Size
9.2.5.3.3 France Mobile Marketing Market by Application
9.2.5.3.4 France Mobile Marketing Market by End Use
9.2.5.4 Russia Mobile Marketing Market
9.2.5.4.1 Russia Mobile Marketing Market by Component
9.2.5.4.2 Russia Mobile Marketing Market by Enterprise Size
9.2.5.4.3 Russia Mobile Marketing Market by Application
9.2.5.4.4 Russia Mobile Marketing Market by End Use
9.2.5.5 Spain Mobile Marketing Market
9.2.5.5.1 Spain Mobile Marketing Market by Component
9.2.5.5.2 Spain Mobile Marketing Market by Enterprise Size
9.2.5.5.3 Spain Mobile Marketing Market by Application
9.2.5.5.4 Spain Mobile Marketing Market by End Use
9.2.5.6 Italy Mobile Marketing Market
9.2.5.6.1 Italy Mobile Marketing Market by Component
9.2.5.6.2 Italy Mobile Marketing Market by Enterprise Size
9.2.5.6.3 Italy Mobile Marketing Market by Application
9.2.5.6.4 Italy Mobile Marketing Market by End Use
9.2.5.7 Rest of Europe Mobile Marketing Market
9.2.5.7.1 Rest of Europe Mobile Marketing Market by Component
9.2.5.7.2 Rest of Europe Mobile Marketing Market by Enterprise Size
9.2.5.7.3 Rest of Europe Mobile Marketing Market by Application
9.2.5.7.4 Rest of Europe Mobile Marketing Market by End Use
9.3 Asia Pacific Mobile Marketing Market
9.3.1 Asia Pacific Mobile Marketing Market by Component
9.3.1.1 Asia Pacific Platform Market by Country
9.3.1.2 Asia Pacific Services Market by Country
9.3.2 Asia Pacific Mobile Marketing Market by Enterprise Size
9.3.2.1 Asia Pacific Large Enterprises Market by Country
9.3.2.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
9.3.3 Asia Pacific Mobile Marketing Market by Application
9.3.3.1 Asia Pacific Mobile Web Market by Country
9.3.3.2 Asia Pacific SMS Market by Country
9.3.3.3 Asia Pacific Push Notifications Market by Country
9.3.3.4 Asia Pacific Location-Based Marketing Market by Country
9.3.3.5 Asia Pacific In-App Messages Market by Country
9.3.3.6 Asia Pacific QR Codes Market by Country
9.3.3.7 Asia Pacific Other Application Market by Country
9.3.4 Asia Pacific Mobile Marketing Market by End Use
9.3.4.1 Asia Pacific Retail Market by Country
9.3.4.2 Asia Pacific Media & Entertainment Market by Country
9.3.4.3 Asia Pacific IT & Telecom Market by Country
9.3.4.4 Asia Pacific Automotive Market by Country
9.3.4.5 Asia Pacific BFSI Market by Country
9.3.4.6 Asia Pacific Travel Market by Country
9.3.4.7 Asia Pacific Healthcare Market by Country
9.3.4.8 Asia Pacific Other End Use Market by Country
9.3.5 Asia Pacific Mobile Marketing Market by Country
9.3.5.1 China Mobile Marketing Market
9.3.5.1.1 China Mobile Marketing Market by Component
9.3.5.1.2 China Mobile Marketing Market by Enterprise Size
9.3.5.1.3 China Mobile Marketing Market by Application
9.3.5.1.4 China Mobile Marketing Market by End Use
9.3.5.2 Japan Mobile Marketing Market
9.3.5.2.1 Japan Mobile Marketing Market by Component
9.3.5.2.2 Japan Mobile Marketing Market by Enterprise Size
9.3.5.2.3 Japan Mobile Marketing Market by Application
9.3.5.2.4 Japan Mobile Marketing Market by End Use
9.3.5.3 India Mobile Marketing Market
9.3.5.3.1 India Mobile Marketing Market by Component
9.3.5.3.2 India Mobile Marketing Market by Enterprise Size
9.3.5.3.3 India Mobile Marketing Market by Application
9.3.5.3.4 India Mobile Marketing Market by End Use
9.3.5.4 South Korea Mobile Marketing Market
9.3.5.4.1 South Korea Mobile Marketing Market by Component
9.3.5.4.2 South Korea Mobile Marketing Market by Enterprise Size
9.3.5.4.3 South Korea Mobile Marketing Market by Application
9.3.5.4.4 South Korea Mobile Marketing Market by End Use
9.3.5.5 Australia Mobile Marketing Market
9.3.5.5.1 Australia Mobile Marketing Market by Component
9.3.5.5.2 Australia Mobile Marketing Market by Enterprise Size
9.3.5.5.3 Australia Mobile Marketing Market by Application
9.3.5.5.4 Australia Mobile Marketing Market by End Use
9.3.5.6 Malaysia Mobile Marketing Market
9.3.5.6.1 Malaysia Mobile Marketing Market by Component
9.3.5.6.2 Malaysia Mobile Marketing Market by Enterprise Size
9.3.5.6.3 Malaysia Mobile Marketing Market by Application
9.3.5.6.4 Malaysia Mobile Marketing Market by End Use
9.3.5.7 Rest of Asia Pacific Mobile Marketing Market
9.3.5.7.1 Rest of Asia Pacific Mobile Marketing Market by Component
9.3.5.7.2 Rest of Asia Pacific Mobile Marketing Market by Enterprise Size
9.3.5.7.3 Rest of Asia Pacific Mobile Marketing Market by Application
9.3.5.7.4 Rest of Asia Pacific Mobile Marketing Market by End Use
9.4 LAMEA Mobile Marketing Market
9.4.1 LAMEA Mobile Marketing Market by Component
9.4.1.1 LAMEA Platform Market by Country
9.4.1.2 LAMEA Services Market by Country
9.4.2 LAMEA Mobile Marketing Market by Enterprise Size
9.4.2.1 LAMEA Large Enterprises Market by Country
9.4.2.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
9.4.3 LAMEA Mobile Marketing Market by Application
9.4.3.1 LAMEA Mobile Web Market by Country
9.4.3.2 LAMEA SMS Market by Country
9.4.3.3 LAMEA Push Notifications Market by Country
9.4.3.4 LAMEA Location-Based Marketing Market by Country
9.4.3.5 LAMEA In-App Messages Market by Country
9.4.3.6 LAMEA QR Codes Market by Country
9.4.3.7 LAMEA Other Application Market by Country
9.4.4 LAMEA Mobile Marketing Market by End Use
9.4.4.1 LAMEA Retail Market by Country
9.4.4.2 LAMEA Media & Entertainment Market by Country
9.4.4.3 LAMEA IT & Telecom Market by Country
9.4.4.4 LAMEA Automotive Market by Country
9.4.4.5 LAMEA BFSI Market by Country
9.4.4.6 LAMEA Travel Market by Country
9.4.4.7 LAMEA Healthcare Market by Country
9.4.4.8 LAMEA Other End Use Market by Country
9.4.5 LAMEA Mobile Marketing Market by Country
9.4.5.1 Brazil Mobile Marketing Market
9.4.5.1.1 Brazil Mobile Marketing Market by Component
9.4.5.1.2 Brazil Mobile Marketing Market by Enterprise Size
9.4.5.1.3 Brazil Mobile Marketing Market by Application
9.4.5.1.4 Brazil Mobile Marketing Market by End Use
9.4.5.2 Argentina Mobile Marketing Market
9.4.5.2.1 Argentina Mobile Marketing Market by Component
9.4.5.2.2 Argentina Mobile Marketing Market by Enterprise Size
9.4.5.2.3 Argentina Mobile Marketing Market by Application
9.4.5.2.4 Argentina Mobile Marketing Market by End Use
9.4.5.3 UAE Mobile Marketing Market
9.4.5.3.1 UAE Mobile Marketing Market by Component
9.4.5.3.2 UAE Mobile Marketing Market by Enterprise Size
9.4.5.3.3 UAE Mobile Marketing Market by Application
9.4.5.3.4 UAE Mobile Marketing Market by End Use
9.4.5.4 Saudi Arabia Mobile Marketing Market
9.4.5.4.1 Saudi Arabia Mobile Marketing Market by Component
9.4.5.4.2 Saudi Arabia Mobile Marketing Market by Enterprise Size
9.4.5.4.3 Saudi Arabia Mobile Marketing Market by Application
9.4.5.4.4 Saudi Arabia Mobile Marketing Market by End Use
9.4.5.5 South Africa Mobile Marketing Market
9.4.5.5.1 South Africa Mobile Marketing Market by Component
9.4.5.5.2 South Africa Mobile Marketing Market by Enterprise Size
9.4.5.5.3 South Africa Mobile Marketing Market by Application
9.4.5.5.4 South Africa Mobile Marketing Market by End Use
9.4.5.6 Nigeria Mobile Marketing Market
9.4.5.6.1 Nigeria Mobile Marketing Market by Component
9.4.5.6.2 Nigeria Mobile Marketing Market by Enterprise Size
9.4.5.6.3 Nigeria Mobile Marketing Market by Application
9.4.5.6.4 Nigeria Mobile Marketing Market by End Use
9.4.5.7 Rest of LAMEA Mobile Marketing Market
9.4.5.7.1 Rest of LAMEA Mobile Marketing Market by Component
9.4.5.7.2 Rest of LAMEA Mobile Marketing Market by Enterprise Size
9.4.5.7.3 Rest of LAMEA Mobile Marketing Market by Application
9.4.5.7.4 Rest of LAMEA Mobile Marketing Market by End Use
Chapter 10. Company Profiles
10.1 SAS Institute, Inc.
10.1.1 Company Overview
10.1.2 SWOT Analysis
10.2 LoopMe Limited
10.2.1 Company Overview
10.2.2 Recent strategies and developments:
10.2.2.1 Product Launches and Product Expansions:
10.2.2.2 Acquisition and Mergers:
10.2.3 SWOT Analysis
10.3 Yahoo, Inc.
10.3.1 Company Overview
10.3.2 Recent strategies and developments:
10.3.2.1 Partnerships, Collaborations, and Agreements:
10.3.2.2 Product Launches and Product Expansions:
10.3.3 SWOT Analysis
10.4 Google LLC (Alphabet Inc.)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 SWOT Analysis
10.5 IBM Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional & Segmental Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 InMobi Pte. Ltd.
10.6.1 Company Overview
10.6.2 Recent strategies and developments:
10.6.2.1 Partnerships, Collaborations, and Agreements:
10.6.3 SWOT Analysis
10.7 Adobe, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 Recent strategies and developments:
10.7.5.1 Product Launches and Product Expansions:
10.7.6 SWOT Analysis
10.8 App Samurai Inc.
10.8.1 Company Overview
10.8.2 SWOT Analysis
10.9 Oracle Corporation
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 SWOT Analysis
10.10. Salesforce, Inc.
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
10.10.5 Recent strategies and developments:
10.10.5.1 Product Launches and Product Expansions:
10.10.6 SWOT Analysis
Chapter 11. Winning Imperatives of Mobile Marketing Market
Unique Offerings 