The Global Malted Milk Market size is expected to reach $2.8 billion by 2030, rising at a market growth of 5.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,918.1 hundred tonnes, experiencing a growth of 5.8% (2019-2022).
Malted milk, derived from the combination of malted barley and milk, offers a unique nutritional profile that resonates with health-conscious consumers. Thus, the Barley segment acquired $1,484.2 million in 2022. The combination provides essential nutrients, including proteins, vitamins, and minerals. As consumers become more discerning about the nutritional content of their food and beverages, the inherent goodness of malted milk positions it as a natural and wholesome choice. Protein has gained prominence in the modern diet due to its role in muscle development, immune support, and overall well-being. Malted milk, a source of proteins from both barley and milk, appeals to individuals looking for convenient ways to incorporate quality protein into their diets. This is particularly relevant for those engaged in active lifestyles and fitness pursuits.
Malted milk, especially in ready-to-drink shakes or convenient powder formats, aligns perfectly with the demand for portable and easily consumable options. Urban dwellers, often juggling hectic schedules, find malted milk convenient and nourishing for quick and on-the-go consumption. The time constraints of urban living have led consumers to seek efficient and nutritious food and beverage options. Malted milk, whether in a ready-to-drink format or as a quick powder mix, provides a balance of taste and nutrition without the need for elaborate preparation, catering to individuals looking for time-efficient solutions. Additionally, e-commerce platforms furnish a timely and accessible way for consumers to purchase malted milk products. Easy online ordering and doorstep delivery eliminate geographical barriers, making malted milk accessible to a broader consumer base. Direct-to-consumer channels enable malted milk brands to engage with consumers personally. Through online platforms, brands can directly share product information, nutritional benefits, and unique selling points with consumers, fostering a sense of connection and trust. Malted milk brands can use e-commerce platforms to provide educational product content. This may include nutritional information, usage ideas, and details about the malted milk production process, enhancing consumer understanding and appreciation.
However, malted milk products derived from barley and milk may pose challenges for individuals with allergies to these ingredients. Barley contains gluten, and barley and milk are among the top allergens. Allergic reactions can vary from mild affliction to severe health issues, necessitating clear communication and allergen management by malted milk manufacturers. The increasing prevalence of food allergies has increased the demand for allergen-free alternatives. Consumers with allergies seek products that provide safe consumption options without compromising taste or nutritional benefits. Malted milk manufacturers face the challenge of developing allergen-free alternatives that meet these expectations.
Drivers 
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Opportunities 
Challenges By distribution channel, the market is fragmented into business to business, supermarkets/hypermarkets, specialty stores, and online sales channels. In 2022, the business to business segment held the highest revenue share in the market. Malted milk manufacturers often establish relationships with distributors who specialize in B2B transactions. Malted milk is typically available through wholesale distributors catering to B2B clients. Grocery stores, convenience stores, and specialty food retailers can source malted milk products in bulk quantities through wholesale channels. B2B transactions occur between malted milk manufacturers or distributors and food service suppliers. Malted milk products for B2B transactions are typically available in bulk packaging options, such as large containers, bags, or drums. Malted milk manufacturers may engage in international B2B transactions, exporting their products to businesses in different regions.
On the basis of source, the market is segmented into wheat, barely, and rye. The wheat segment acquired a substantial revenue share in the market in 2022. Wheat is a rich origin of vital nutrients, including carbohydrates, proteins, dietary fiber, and vitamins and minerals. Incorporating wheat into malted milk provides a natural and wholesome way to enhance the product's nutritional content. The malting process further activates enzymes, making the nutrients in wheat more bioavailable and aiding in digestion. Wheat-based malted milk powder is versatile and easily incorporated into various food and beverage applications. From classic malted milkshakes to bakery products, confectionery items, and even savory dishes, the versatility of wheat-derived malted milk opens up creative possibilities for chefs, bakers, and food manufacturers.
Free Valuable Insights: Global Malted Milk Market size to reach USD 2.8 Billion by 2030
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region registered the highest revenue share in the market. North America is a mature market with high adoption of malt-based products. The market players have adopted multiple developmental strategies to expand their revenue share, attain profitability, and remain competitive. The report thoroughly analyzes the market with a detailed study of various aspects, such as market dynamics, vital segments, major geographies, key players, and competitive landscape.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 1.8 Billion |
| Market size forecast in 2030 | USD 2.8 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 5.5% from 2023 to 2030 |
| Number of Pages | 260 |
| Number of Table | 530 |
| Quantitative Data | Volume in Hundred Tonnes, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Source, Distribution Channel, Region |
| Country scope |
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| Companies Included | Nestle S.A., GlaxoSmithKline PLC, Briess Malt & Ingredients Co., Muntons plc, Unilever PLC, Insta Foods, The Hain Celestial Group, Inc., King Arthur Flour Company, Inc., Crisp Malt (Richardson International Limited), Food & Biotech Engineers India Pvt. Ltd. |
By Source (Volume, Hundred Tonnes, USD Billion, 2019-2030)
By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2019-2030)
By Geography (Volume, Hundred Tonnes, USD Billion, 2019-2030)
This Market size is expected to reach $2.8 billion by 2030.
Rising consumer awareness and health consciousness are driving the Market in coming years, however, Allergen sensitivities and dietary restrictions restraints the growth of the Market.
Nestle S.A., GlaxoSmithKline PLC, Briess Malt & Ingredients Co., Muntons plc, Unilever PLC, Insta Foods, The Hain Celestial Group, Inc., King Arthur Flour Company, Inc., Crisp Malt (Richardson International Limited), Food & Biotech Engineers India Pvt. Ltd.
In the year 2022, the market attained a volume of 1,918.1 hundred tonnes, experiencing a growth of 5.8% (2019-2022).
The Barley segment is leading the Market by Source in 2022; there by, achieving a market value of $2,206.5 Million by 2030.
The North America region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; there by, achieving a market value of $934.6 Million by 2030.
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