Japan Malted Milk Market

Japan Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (BJapaniness to BJapaniness, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), and Forecast, 2023 - 2030

Report Id: KBV-22764 Publication Date: May-2024 Number of Pages: 74
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Market Report Description

The Japan Malted Milk Market size is expected to reach $138.51 Million by 2030, rising at a market growth of 5.5% CAGR during the forecast period. In the year 2022, the market attained a volume of 100.05 Hundred Tonnes, experiencing a growth of 6.1% (2019-2022).

The malted milk market in Japan has witnessed significant growth in recent years, driven by a combination of cultural preferences, changing consumer lifestyles, and the versatility of malted milk as an ingredient. It has found its way into a wide range of products in Japan, including drinks, desserts, and snacks. The versatility of malted milk has allowed it to become a staple in the Japanese industry. Its incorporation into popular snacks, such as malted milk-flavored biscuits and candies, has contributed to its widespread acceptance among consumers of all ages.

Japan Malted Milk Market Size - Opportunities and Trends Analysis Report 2019-2030

One of the key factors contributing to the success of malted milk in Japan is the country's rich culinary tradition and a penchant for unique flavors. Japanese consumers appreciate the distinctive malty taste that malted milk brings to products, adding depth and complexity to both traditional and modern dishes. Convenience also plays a crucial role in the success of malted milk products in Japan. Ready-to-drink malted milk beverages and on-the-go snacks have gained popularity among busy urban consumers who seek quick and nutritious options.

Like many others, Japan's malted milk market has not been immune to the effects of the COVID-19 pandemic. The global crisis has brought about shifts in consumer behavior and disrupted supply chains, impacting the food and beverage industry. During the early stages of the pandemic, there was a surge in demand for pantry staples, and malted milk, with its long shelf life and versatility, experienced increased sales as consumers sought comfort in familiar and easy-to-prepare products.

Market Trends

Rising demand within the hotel, restaurant, and institutional food service industry

The malted milk market in Japan is experiencing a significant surge in demand, particularly within the hotel, restaurant, and institutional food service industry. The malted milk market has found a niche within the dynamic hospitality sector in Japan, where culinary excellence is deeply ingrained in its cultural fabric. Hotels nationwide are incorporating malted milk into their menus, recognizing its versatility and ability to enhance traditional and contemporary dishes. Malted milk has become a sought-after ingredient, contributing a distinct flavor profile that resonates well with Japanese consumers.

Restaurants in Japan are also embracing the malted milk trend, incorporating it into a variety of dishes ranging from desserts to savory items. The rich, malty flavor adds depth and complexity to culinary creations, aligning with the Japanese penchant for well-balanced and nuanced tastes. Within the institutional food service sector, such as school cafeterias and corporate dining facilities, there is a growing recognition of the nutritional benefits of malted milk. Institutions incorporate malted milk-based products into their offerings, providing a nutritious and flavorful option for their patrons.

Japan's increasing demand for the malted milk is driven by its taste and the cultural significance attached to food. Japanese consumers value authenticity and innovation in their culinary experiences, and malted milk has successfully captured their attention by offering a unique and novel addition to the gastronomic landscape. As the malted milk market thrives in Japan, local and international suppliers adapt to meet the growing demand. This trend is indicative of the evolving culinary preferences in the country, where the hotel, restaurant, and institutional food service industry plays a pivotal role in shaping the broader food and beverage landscape.

According to the U.S. Department of Agriculture, in 2021, total sales from the hotel, restaurant, and institutional food service industry totaled $231 billion (JP¥24,621 billion). Generating $216 billion in revenue, the food processing industry is responsible for manufacturing a diverse range of foods, including traditional Japanese, Western, and health-focused options for infants and the elderly. In 2021, the overall value of retail food and beverage sales amounted to $467 billion. As the industry continues to adapt to changing trends, the malted milk market is likely to carve out its niche and contribute to the overall vibrancy of Japan's food and beverage industry. Therefore, the surge in malted milk demand within Japan's hospitality and food service industry reflects a cultural appreciation for culinary innovation and authenticity.

Growing popularity of milk powder

The malted milk market in Japan is witnessing a significant expansion with the growing popularity of milk powder as a key ingredient. One of the primary drivers of the increased demand for milk powder in Japan is the changing lifestyle of consumers. Milk powder fits seamlessly into this trend, offering a quick and convenient solution for Japanese consumers looking to incorporate dairy into their diet without refrigeration.

Furthermore, the nutritional profile of milk powder has played a pivotal role in its expanded presence in the Japanese malted milk market. Milk powder is rich in essential nutrients such as calcium and protein and aligns with consumers' health-conscious choices. With an increasing awareness of the importance of a balanced diet, many Japanese consumers view milk powder as a versatile and wholesome ingredient to enhance the nutritional content of their meals.

The versatility of milk powder also contributes to its popularity in Japan. It can be easily incorporated into various recipes, including traditional Japanese dishes and beverages. Malted milk products, which combine the goodness of malt extract with the nutritional benefits of milk powder, have become particularly sought after. This fusion of flavors resonates well with the Japanese palate, contributing to the overall growth of the malted milk market. Thus, the surge in the use of milk powder, especially in malted milk products, mirrors the evolving preferences of health-conscious Japanese consumers seeking convenient and nutritious dietary choices.

Japan Malted Milk Market Share

Competition Analysis

In Japan, the malted milk market has gained popularity, with various companies offering innovative products that cater to Japanese consumers' unique tastes and preferences. One of the prominent players in the Japanese malted milk market is Morinaga Milk Industry Co., Ltd. Established in 1917, Morinaga has a rich history in the Japanese dairy industry and has successfully incorporated malted milk into its product lineup. The company's malted milk products, such as "Cocomo" and "Choco Flake," are widely recognized for their delicious taste and nutritional content. Morinaga's commitment to using high-quality ingredients aligns with the discerning preferences of Japanese consumers.

Meiji Co., Ltd., another major player in the Japanese dairy industry, has also significantly contributed to the malted milk market. The company's focus on producing snacks and confectionery items with unique malted milk flavors showcases its ability to adapt to changing consumer trends while maintaining a connection to Japanese culinary heritage.

In recent years, the demand for health-conscious products has influenced the Japanese malted milk market. Ezaki Glico Co., Ltd., a renowned confectionery and dairy company, has introduced malted milk products focusing on health and wellness. The company's commitment to providing nutritious options is evident in products like "Glico Balance," which offers a balanced combination of malted milk and other beneficial ingredients.

Asahi Group Holdings, known for its extensive beverage portfolio, has a presence in the Japanese malted milk market through products like "Calpis Latte." The company has successfully combined the traditional Japanese Calpis drink with the rich, malty goodness of malted milk, creating a refreshing and unique beverage that resonates with local tastes.

Japanese consumers also embrace international brands that bring a global perspective to the malted milk market. Nestlé, a multinational company with a strong presence in Japan, offers popular malted milk products such as "Nestlé Nescafe Excella." These products combine the familiarity of global brands with the local preferences of Japanese consumers, contributing to their widespread acceptance.

In the plant-based segment, Japan's Otsuka Pharmaceutical Co., Ltd. has made strides with its soy-based malted milk alternatives. The company's emphasis on creating plant-based, nutritious products aligns with the growing interest in alternative protein sources among Japanese consumers. These companies have played pivotal roles in shaping the malted milk market, offering diverse options catering to consumer preferences. As Japan continues to embrace innovation in the food and beverage sector, the malted milk market will likely witness further expansion and evolution, driven by a dynamic interplay of tradition and modernity.

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List of Key Companies Profiled

  • Nestle S.A
  • Muntons plc
  • Unilever PLC
  • The Hain Celestial Group, Inc.
  • King Arthur Flour Company, Inc.
  • Crisp Malt (Richardson International Limited)
  • Food & Biotech Engineers India Pvt. Ltd.

Japan Malted Milk Market Report Segmentation

By Source

  • Barley
  • Rye
  • Wheat

By Distribution Channel

  • Business to Business
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Sales Channels


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