Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Light Electric Vehicles Market, by Vehicle Category
1.4.2 Global Light Electric Vehicles Market, by Vehicle Type
1.4.3 Global Light Electric Vehicles Market, by Component Type
1.4.4 Global Light Electric Vehicles Market, by Application
1.4.5 Global Light Electric Vehicles Market, by Power Output
1.4.6 Global Light Electric Vehicles Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenarios
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2020, Sep – 2022, Aug) Leading Players
Chapter 4. Global Light Electric Vehicles Market by Vehicle Category
4.1 Global 2-wheelers Market by Region
4.2 Global 3-wheelers Market by Region
4.3 Global 4-wheelers Market by Region
Chapter 5. Global Light Electric Vehicles Market by Vehicle Type
5.1 Global e-scooter Market by Region
5.2 Global e-ATV/UTV Market by Region
5.3 Global Neighborhood Electric Vehicle Market by Region
5.4 Global e-bike & Motorcycle Market by Region
5.5 Global e-lawn Mower Market by Region
5.6 Global Autonomous Forklifts, Delivery Robots & Electric Industrial Vehicle Market by Region
5.7 Global Others Market by Region
Chapter 6. Global Light Electric Vehicles Market by Component Type
6.1 Global Battery Pack Market by Region
6.2 Global Electric Motor Market by Region
6.3 Global Motor Controller & Power Controller Market by Region
6.4 Global Inverters Market by Region
6.5 Global e-brake Booster & Power Electronics Market by Region
Chapter 7. Global Light Electric Vehicles Market by Application
7.1 Global Personal Mobility Market by Region
7.2 Global Shared Mobility Market by Region
7.3 Global Recreation & Sports Market by Region
7.4 Global Commercial Market by Region
Chapter 8. Global Light Electric Vehicles Market by Power Output
8.1 Global Less than 6 kW Market by Region
8.2 Global 6-9 kW Market by Region
8.3 Global 9-15 kW Market by Region
Chapter 9. Global Light Electric Vehicles Market by Region
9.1 North America Light Electric Vehicles Market
9.1.1 North America Light Electric Vehicles Market by Vehicle Category
9.1.1.1 North America 2-wheelers Market by Country
9.1.1.2 North America 3-wheelers Market by Country
9.1.1.3 North America 4-wheelers Market by Country
9.1.2 North America Light Electric Vehicles Market by Vehicle Type
9.1.2.1 North America e-scooter Market by Country
9.1.2.2 North America e-ATV/UTV Market by Country
9.1.2.3 North America Neighborhood Electric Vehicle Market by Country
9.1.2.4 North America e-bike & Motorcycle Market by Country
9.1.2.5 North America e-lawn Mower Market by Country
9.1.2.6 North America Autonomous Forklifts, Delivery Robots & Electric Industrial Vehicle Market by Country
9.1.2.7 North America Others Market by Country
9.1.3 North America Light Electric Vehicles Market by Component Type
9.1.3.1 North America Battery Pack Market by Country
9.1.3.2 North America Electric Motor Market by Country
9.1.3.3 North America Motor Controller & Power Controller Market by Country
9.1.3.4 North America Inverters Market by Country
9.1.3.5 North America e-brake Booster & Power Electronics Market by Country
9.1.4 North America Light Electric Vehicles Market by Application
9.1.4.1 North America Personal Mobility Market by Country
9.1.4.2 North America Shared Mobility Market by Country
9.1.4.3 North America Recreation & Sports Market by Country
9.1.4.4 North America Commercial Market by Country
9.1.5 North America Light Electric Vehicles Market by Power Output
9.1.5.1 North America Less than 6 kW Market by Country
9.1.5.2 North America 6-9 kW Market by Country
9.1.5.3 North America 9-15 kW Market by Country
9.1.6 North America Light Electric Vehicles Market by Country
9.1.6.1 US Light Electric Vehicles Market
9.1.6.1.1 US Light Electric Vehicles Market by Vehicle Category
9.1.6.1.2 US Light Electric Vehicles Market by Vehicle Type
9.1.6.1.3 US Light Electric Vehicles Market by Component Type
9.1.6.1.4 US Light Electric Vehicles Market by Application
9.1.6.1.5 US Light Electric Vehicles Market by Power Output
9.1.6.2 Canada Light Electric Vehicles Market
9.1.6.2.1 Canada Light Electric Vehicles Market by Vehicle Category
9.1.6.2.2 Canada Light Electric Vehicles Market by Vehicle Type
9.1.6.2.3 Canada Light Electric Vehicles Market by Component Type
9.1.6.2.4 Canada Light Electric Vehicles Market by Application
9.1.6.2.5 Canada Light Electric Vehicles Market by Power Output
9.1.6.3 Mexico Light Electric Vehicles Market
9.1.6.3.1 Mexico Light Electric Vehicles Market by Vehicle Category
9.1.6.3.2 Mexico Light Electric Vehicles Market by Vehicle Type
9.1.6.3.3 Mexico Light Electric Vehicles Market by Component Type
9.1.6.3.4 Mexico Light Electric Vehicles Market by Application
9.1.6.3.5 Mexico Light Electric Vehicles Market by Power Output
9.1.6.4 Rest of North America Light Electric Vehicles Market
9.1.6.4.1 Rest of North America Light Electric Vehicles Market by Vehicle Category
9.1.6.4.2 Rest of North America Light Electric Vehicles Market by Vehicle Type
9.1.6.4.3 Rest of North America Light Electric Vehicles Market by Component Type
9.1.6.4.4 Rest of North America Light Electric Vehicles Market by Application
9.1.6.4.5 Rest of North America Light Electric Vehicles Market by Power Output
9.2 Europe Light Electric Vehicles Market
9.2.1 Europe Light Electric Vehicles Market by Vehicle Category
9.2.1.1 Europe 2-wheelers Market by Country
9.2.1.2 Europe 3-wheelers Market by Country
9.2.1.3 Europe 4-wheelers Market by Country
9.2.2 Europe Light Electric Vehicles Market by Vehicle Type
9.2.2.1 Europe e-scooter Market by Country
9.2.2.2 Europe e-ATV/UTV Market by Country
9.2.2.3 Europe Neighborhood Electric Vehicle Market by Country
9.2.2.4 Europe e-bike & Motorcycle Market by Country
9.2.2.5 Europe e-lawn Mower Market by Country
9.2.2.6 Europe Autonomous Forklifts, Delivery Robots & Electric Industrial Vehicle Market by Country
9.2.2.7 Europe Others Market by Country
9.2.3 Europe Light Electric Vehicles Market by Component Type
9.2.3.1 Europe Battery Pack Market by Country
9.2.3.2 Europe Electric Motor Market by Country
9.2.3.3 Europe Motor Controller & Power Controller Market by Country
9.2.3.4 Europe Inverters Market by Country
9.2.3.5 Europe e-brake Booster & Power Electronics Market by Country
9.2.4 Europe Light Electric Vehicles Market by Application
9.2.4.1 Europe Personal Mobility Market by Country
9.2.4.2 Europe Shared Mobility Market by Country
9.2.4.3 Europe Recreation & Sports Market by Country
9.2.4.4 Europe Commercial Market by Country
9.2.5 Europe Light Electric Vehicles Market by Power Output
9.2.5.1 Europe Less than 6 kW Market by Country
9.2.5.2 Europe 6-9 kW Market by Country
9.2.5.3 Europe 9-15 kW Market by Country
9.2.6 Europe Light Electric Vehicles Market by Country
9.2.6.1 Germany Light Electric Vehicles Market
9.2.6.1.1 Germany Light Electric Vehicles Market by Vehicle Category
9.2.6.1.2 Germany Light Electric Vehicles Market by Vehicle Type
9.2.6.1.3 Germany Light Electric Vehicles Market by Component Type
9.2.6.1.4 Germany Light Electric Vehicles Market by Application
9.2.6.1.5 Germany Light Electric Vehicles Market by Power Output
9.2.6.2 UK Light Electric Vehicles Market
9.2.6.2.1 UK Light Electric Vehicles Market by Vehicle Category
9.2.6.2.2 UK Light Electric Vehicles Market by Vehicle Type
9.2.6.2.3 UK Light Electric Vehicles Market by Component Type
9.2.6.2.4 UK Light Electric Vehicles Market by Application
9.2.6.2.5 UK Light Electric Vehicles Market by Power Output
9.2.6.3 France Light Electric Vehicles Market
9.2.6.3.1 France Light Electric Vehicles Market by Vehicle Category
9.2.6.3.2 France Light Electric Vehicles Market by Vehicle Type
9.2.6.3.3 France Light Electric Vehicles Market by Component Type
9.2.6.3.4 France Light Electric Vehicles Market by Application
9.2.6.3.5 France Light Electric Vehicles Market by Power Output
9.2.6.4 Russia Light Electric Vehicles Market
9.2.6.4.1 Russia Light Electric Vehicles Market by Vehicle Category
9.2.6.4.2 Russia Light Electric Vehicles Market by Vehicle Type
9.2.6.4.3 Russia Light Electric Vehicles Market by Component Type
9.2.6.4.4 Russia Light Electric Vehicles Market by Application
9.2.6.4.5 Russia Light Electric Vehicles Market by Power Output
9.2.6.5 Norway Light Electric Vehicles Market
9.2.6.5.1 Norway Light Electric Vehicles Market by Vehicle Category
9.2.6.5.2 Norway Light Electric Vehicles Market by Vehicle Type
9.2.6.5.3 Norway Light Electric Vehicles Market by Component Type
9.2.6.5.4 Norway Light Electric Vehicles Market by Application
9.2.6.5.5 Norway Light Electric Vehicles Market by Power Output
9.2.6.6 Netherlands Light Electric Vehicles Market
9.2.6.6.1 Netherlands Light Electric Vehicles Market by Vehicle Category
9.2.6.6.2 Netherlands Light Electric Vehicles Market by Vehicle Type
9.2.6.6.3 Netherlands Light Electric Vehicles Market by Component Type
9.2.6.6.4 Netherlands Light Electric Vehicles Market by Application
9.2.6.6.5 Netherlands Light Electric Vehicles Market by Power Output
9.2.6.7 Rest of Europe Light Electric Vehicles Market
9.2.6.7.1 Rest of Europe Light Electric Vehicles Market by Vehicle Category
9.2.6.7.2 Rest of Europe Light Electric Vehicles Market by Vehicle Type
9.2.6.7.3 Rest of Europe Light Electric Vehicles Market by Component Type
9.2.6.7.4 Rest of Europe Light Electric Vehicles Market by Application
9.2.6.7.5 Rest of Europe Light Electric Vehicles Market by Power Output
9.3 Asia Pacific Light Electric Vehicles Market
9.3.1 Asia Pacific Light Electric Vehicles Market by Vehicle Category
9.3.1.1 Asia Pacific 2-wheelers Market by Country
9.3.1.2 Asia Pacific 3-wheelers Market by Country
9.3.1.3 Asia Pacific 4-wheelers Market by Country
9.3.2 Asia Pacific Light Electric Vehicles Market by Vehicle Type
9.3.2.1 Asia Pacific e-scooter Market by Country
9.3.2.2 Asia Pacific e-ATV/UTV Market by Country
9.3.2.3 Asia Pacific Neighborhood Electric Vehicle Market by Country
9.3.2.4 Asia Pacific e-bike & Motorcycle Market by Country
9.3.2.5 Asia Pacific e-lawn Mower Market by Country
9.3.2.6 Asia Pacific Autonomous Forklifts, Delivery Robots & Electric Industrial Vehicle Market by Country
9.3.2.7 Asia Pacific Others Market by Country
9.3.3 Asia Pacific Light Electric Vehicles Market by Component Type
9.3.3.1 Asia Pacific Battery Pack Market by Country
9.3.3.2 Asia Pacific Electric Motor Market by Country
9.3.3.3 Asia Pacific Motor Controller & Power Controller Market by Country
9.3.3.4 Asia Pacific Inverters Market by Country
9.3.3.5 Asia Pacific e-brake Booster & Power Electronics Market by Country
9.3.4 Asia Pacific Light Electric Vehicles Market by Application
9.3.4.1 Asia Pacific Personal Mobility Market by Country
9.3.4.2 Asia Pacific Shared Mobility Market by Country
9.3.4.3 Asia Pacific Recreation & Sports Market by Country
9.3.4.4 Asia Pacific Commercial Market by Country
9.3.5 Asia Pacific Light Electric Vehicles Market by Power Output
9.3.5.1 Asia Pacific Less than 6 kW Market by Country
9.3.5.2 Asia Pacific 6-9 kW Market by Country
9.3.5.3 Asia Pacific 9-15 kW Market by Country
9.3.6 Asia Pacific Light Electric Vehicles Market by Country
9.3.6.1 China Light Electric Vehicles Market
9.3.6.1.1 China Light Electric Vehicles Market by Vehicle Category
9.3.6.1.2 China Light Electric Vehicles Market by Vehicle Type
9.3.6.1.3 China Light Electric Vehicles Market by Component Type
9.3.6.1.4 China Light Electric Vehicles Market by Application
9.3.6.1.5 China Light Electric Vehicles Market by Power Output
9.3.6.2 Japan Light Electric Vehicles Market
9.3.6.2.1 Japan Light Electric Vehicles Market by Vehicle Category
9.3.6.2.2 Japan Light Electric Vehicles Market by Vehicle Type
9.3.6.2.3 Japan Light Electric Vehicles Market by Component Type
9.3.6.2.4 Japan Light Electric Vehicles Market by Application
9.3.6.2.5 Japan Light Electric Vehicles Market by Power Output
9.3.6.3 Taiwan Light Electric Vehicles Market
9.3.6.3.1 Taiwan Light Electric Vehicles Market by Vehicle Category
9.3.6.3.2 Taiwan Light Electric Vehicles Market by Vehicle Type
9.3.6.3.3 Taiwan Light Electric Vehicles Market by Component Type
9.3.6.3.4 Taiwan Light Electric Vehicles Market by Application
9.3.6.3.5 Taiwan Light Electric Vehicles Market by Power Output
9.3.6.4 India Light Electric Vehicles Market
9.3.6.4.1 India Light Electric Vehicles Market by Vehicle Category
9.3.6.4.2 India Light Electric Vehicles Market by Vehicle Type
9.3.6.4.3 India Light Electric Vehicles Market by Component Type
9.3.6.4.4 India Light Electric Vehicles Market by Application
9.3.6.4.5 India Light Electric Vehicles Market by Power Output
9.3.6.5 South Korea Light Electric Vehicles Market
9.3.6.5.1 South Korea Light Electric Vehicles Market by Vehicle Category
9.3.6.5.2 South Korea Light Electric Vehicles Market by Vehicle Type
9.3.6.5.3 South Korea Light Electric Vehicles Market by Component Type
9.3.6.5.4 South Korea Light Electric Vehicles Market by Application
9.3.6.5.5 South Korea Light Electric Vehicles Market by Power Output
9.3.6.6 Singapore Light Electric Vehicles Market
9.3.6.6.1 Singapore Light Electric Vehicles Market by Vehicle Category
9.3.6.6.2 Singapore Light Electric Vehicles Market by Vehicle Type
9.3.6.6.3 Singapore Light Electric Vehicles Market by Component Type
9.3.6.6.4 Singapore Light Electric Vehicles Market by Application
9.3.6.6.5 Singapore Light Electric Vehicles Market by Power Output
9.3.6.7 Rest of Asia Pacific Light Electric Vehicles Market
9.3.6.7.1 Rest of Asia Pacific Light Electric Vehicles Market by Vehicle Category
9.3.6.7.2 Rest of Asia Pacific Light Electric Vehicles Market by Vehicle Type
9.3.6.7.3 Rest of Asia Pacific Light Electric Vehicles Market by Component Type
9.3.6.7.4 Rest of Asia Pacific Light Electric Vehicles Market by Application
9.3.6.7.5 Rest of Asia Pacific Light Electric Vehicles Market by Power Output
9.4 LAMEA Light Electric Vehicles Market
9.4.1 LAMEA Light Electric Vehicles Market by Vehicle Category
9.4.1.1 LAMEA 2-wheelers Market by Country
9.4.1.2 LAMEA 3-wheelers Market by Country
9.4.1.3 LAMEA 4-wheelers Market by Country
9.4.2 LAMEA Light Electric Vehicles Market by Vehicle Type
9.4.2.1 LAMEA e-scooter Market by Country
9.4.2.2 LAMEA e-ATV/UTV Market by Country
9.4.2.3 LAMEA Neighborhood Electric Vehicle Market by Country
9.4.2.4 LAMEA e-bike & Motorcycle Market by Country
9.4.2.5 LAMEA e-lawn Mower Market by Country
9.4.2.6 LAMEA Autonomous Forklifts, Delivery Robots & Electric Industrial Vehicle Market by Country
9.4.2.7 LAMEA Others Market by Country
9.4.3 LAMEA Light Electric Vehicles Market by Component Type
9.4.3.1 LAMEA Battery Pack Market by Country
9.4.3.2 LAMEA Electric Motor Market by Country
9.4.3.3 LAMEA Motor Controller & Power Controller Market by Country
9.4.3.4 LAMEA Inverters Market by Country
9.4.3.5 LAMEA e-brake Booster & Power Electronics Market by Country
9.4.4 LAMEA Light Electric Vehicles Market by Application
9.4.4.1 LAMEA Personal Mobility Market by Country
9.4.4.2 LAMEA Shared Mobility Market by Country
9.4.4.3 LAMEA Recreation & Sports Market by Country
9.4.4.4 LAMEA Commercial Market by Country
9.4.5 LAMEA Light Electric Vehicles Market by Power Output
9.4.5.1 LAMEA Less than 6 kW Market by Country
9.4.5.2 LAMEA 6-9 kW Market by Country
9.4.5.3 LAMEA 9-15 kW Market by Country
9.4.6 LAMEA Light Electric Vehicles Market by Country
9.4.6.1 Brazil Light Electric Vehicles Market
9.4.6.1.1 Brazil Light Electric Vehicles Market by Vehicle Category
9.4.6.1.2 Brazil Light Electric Vehicles Market by Vehicle Type
9.4.6.1.3 Brazil Light Electric Vehicles Market by Component Type
9.4.6.1.4 Brazil Light Electric Vehicles Market by Application
9.4.6.1.5 Brazil Light Electric Vehicles Market by Power Output
9.4.6.2 Argentina Light Electric Vehicles Market
9.4.6.2.1 Argentina Light Electric Vehicles Market by Vehicle Category
9.4.6.2.2 Argentina Light Electric Vehicles Market by Vehicle Type
9.4.6.2.3 Argentina Light Electric Vehicles Market by Component Type
9.4.6.2.4 Argentina Light Electric Vehicles Market by Application
9.4.6.2.5 Argentina Light Electric Vehicles Market by Power Output
9.4.6.3 UAE Light Electric Vehicles Market
9.4.6.3.1 UAE Light Electric Vehicles Market by Vehicle Category
9.4.6.3.2 UAE Light Electric Vehicles Market by Vehicle Type
9.4.6.3.3 UAE Light Electric Vehicles Market by Component Type
9.4.6.3.4 UAE Light Electric Vehicles Market by Application
9.4.6.3.5 UAE Light Electric Vehicles Market by Power Output
9.4.6.4 Saudi Arabia Light Electric Vehicles Market
9.4.6.4.1 Saudi Arabia Light Electric Vehicles Market by Vehicle Category
9.4.6.4.2 Saudi Arabia Light Electric Vehicles Market by Vehicle Type
9.4.6.4.3 Saudi Arabia Light Electric Vehicles Market by Component Type
9.4.6.4.4 Saudi Arabia Light Electric Vehicles Market by Application
9.4.6.4.5 Saudi Arabia Light Electric Vehicles Market by Power Output
9.4.6.5 South Africa Light Electric Vehicles Market
9.4.6.5.1 South Africa Light Electric Vehicles Market by Vehicle Category
9.4.6.5.2 South Africa Light Electric Vehicles Market by Vehicle Type
9.4.6.5.3 South Africa Light Electric Vehicles Market by Component Type
9.4.6.5.4 South Africa Light Electric Vehicles Market by Application
9.4.6.5.5 South Africa Light Electric Vehicles Market by Power Output
9.4.6.6 Nigeria Light Electric Vehicles Market
9.4.6.6.1 Nigeria Light Electric Vehicles Market by Vehicle Category
9.4.6.6.2 Nigeria Light Electric Vehicles Market by Vehicle Type
9.4.6.6.3 Nigeria Light Electric Vehicles Market by Component Type
9.4.6.6.4 Nigeria Light Electric Vehicles Market by Application
9.4.6.6.5 Nigeria Light Electric Vehicles Market by Power Output
9.4.6.7 Rest of LAMEA Light Electric Vehicles Market
9.4.6.7.1 Rest of LAMEA Light Electric Vehicles Market by Vehicle Category
9.4.6.7.2 Rest of LAMEA Light Electric Vehicles Market by Vehicle Type
9.4.6.7.3 Rest of LAMEA Light Electric Vehicles Market by Component Type
9.4.6.7.4 Rest of LAMEA Light Electric Vehicles Market by Application
9.4.6.7.5 Rest of LAMEA Light Electric Vehicles Market by Power Output
Chapter 10. Company Profiles
10.1 Tesla, Inc.
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.6 SWOT Analysis
10.2 BMW Group
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Regional analysis
10.2.5 Research & Development Expense
10.2.6 Recent strategies and developments:
10.2.6.1 Partnerships, Collaborations, and Agreements:
10.2.6.2 Product Launches and Product Expansions:
10.2.7 SWOT Analysis
10.3 Columbia Vehicle Group Inc. (Nordic Group of Companies, Ltd.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.4 Godrej Group (Godrej Material Handling)
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.5 Kion Group
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental Analysis
10.5.4 Research & Development Expense
10.6 Yamaha Motor Co., Ltd.
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.5.2 Product Launches and Product Expansions:
10.7 Textron, Inc.
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Regional & Segmental Analysis
10.7.4 Research & Development Expenses
10.7.5 Recent strategies and developments:
10.7.5.1 Partnerships, Collaborations, and Agreements:
10.8 Polaris, Inc.
10.8.1 Company Overview
10.8.2 Financial Analysis
10.8.3 Regional & Segmental Analysis
10.8.4 Research & Development Expenses
10.8.5 Recent strategies and developments:
10.8.5.1 Partnerships, Collaborations, and Agreements:
10.8.5.2 Product Launches and Product Expansions:
10.9 BYD Company Ltd.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Partnerships, Collaborations, and Agreements:
10.9.5.2 Product Launches and Product Expansions:
10.10. Toyota Industries Corporation
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Segmental Analysis
10.10.4 Research & Development Expense
10.10.5 Recent strategies and developments:
10.10.5.1 Partnerships, Collaborations, and Agreements:
10.10.5.2 Product Launches and Product Expansions:
Unique Offerings 
