The Global Learning and Educational Toys Market size is expected to reach $64.5 billion by 2027, rising at a market growth of 4.3% CAGR during the forecast period.
A category of toys that are used to promote mental growth and development of children is known as learning and educational toys. The high popularity of games among children as well as adults is paving the way for the growth of market. In the last few years, the demand for games in bars and cafes has increased to attract more customers to these facilities. Along with that, this increased adoption of games in cafes is motivating people of all ages to learn the latest games to improve their skills, which would propel the growth of the learning & educational tools market.
The increasing pace of digitalization across the world and the rising inclination of the consumers towards shopping through online platforms would open lucrative opportunities for the key market players to sell their new and prevailing product line via online shopping platforms. This would further accelerate the growth of the learning & educational tools market as online platform increases the reach of these products. In addition, increasing awareness about the learning & educational toys would also expand their customer base and fuel their sales. This would lead to the surging growth of the learning & educational toys market around the world.
There is a negative impact of the COVID-19 pandemic on the learning & educational toys market. The imposition of stringent regulation due to the pandemic like complete or partial lockdown compelled manufacturers to reduce their production. Along with that, disruption in the supply chain of various non-essential commodities has negatively impacted the growth of the learning & educational toys market. Though, the learning & educational toys market is swiftly getting back on its recovery path, which is likely to surge the demand for learning & educational toys across different sectors.
During the initial phase of the COVID-19 pandemic, the online retail segment surged the sales of toys and games. The high penetration of the internet and the fast pace of digitalization across the globe have created more demand for these toys through online platforms.
The development of specific skills is directly linked to the numerous types of learning & educational toys. Many toddlers develop a sense of sight, hearing, and touch by playing with these learning & educational toys. For instance, the sense of sight can be enhanced by using bright toys with various colors. Similarly, toys producing different sounds may help in enhancing the sense of hearing. Consequently, kids are able to develop their personalities and improve their communication skills while playing with these toys.
There has been an increase in the popularity of various games and toys among adults and children as they entertain them and develop various skills in them. Several restaurants, cafes, and other hospitality facilities are increasingly adopting various toys and games to attract children as well as adults people towards them, which is majorly contributing to the growth of the learning & educational toys market. To reduce obesity and other health problems among kids, parents are highly spending on buying outdoor and sports games that can motivate their children to become more active.
Children prefer to spend their leisure time playing games of a different type. Playing with toys and games helps children reduce their stress and boredom. But, spending too much time on games and toys may hamper their studies and decline the concentration level. This can also become a major barrier between kids and their life skills, social interactions, mental health, team spirit, and creativity. In addition, kids nowadays like to play online games on electronic gadgets & devices, and spending more time on them can affect their eyesight.
Based on age group, the learning & educational toys market is classified into up to 5 years, 5 to 10 years, and above 10 years. The 5 to 10 years segment garnered the maximum share of the market in 2020. It is due to the growing adoption of learning and educational toys within this age group.
On the basis of distribution channel, the learning & educational toys market is fragmented into specialty stores, hypermarkets/supermarkets, online channels, departmental stores, and others. The specialty stores segment dominated the market with the highest market share in 2020. This growth is attributed to the huge discounts provided by stores to consumers that would support the growth of the overall market.
On the basis of product type, the learning & educational toys market is segmented into building sets, games and puzzles, sports & outdoor toys, and others. Among these, the sports & outdoor toys segment acquired the largest share of the market in 2020. It is owing to the growing popularity of sports toys among children and adults.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 43.7 Billion |
| Market size forecast in 2027 | USD 64.5 Billion |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 4.3% from 2021 to 2027 |
| Number of Pages | 228 |
| Number of Tables | 383 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Age Group, Distribution Channel, Product Type, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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By region, the learning & educational toys market is evaluated across North America, Europe, Asia Pacific, and LAMEA. Among all, the Asia Pacific emerged as the prominent region in the learning & educational toys market in 2020 and is estimated to display the fastest growth rate over the forecast period.
Free Valuable Insights: Global Learning & Educational Toys Market size to reach USD 64.5 Billion by 2027
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include VTech Holdings Limited, LEGO Group (KIRKBI A/S), Hasbro, Inc., Tomy Company, Ltd., Goliath Games, Atlas Games, Clementoni Spa, Ravensburger AG, and Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)
By Age Group
By Distribution Channel
By Product Type
By Geography
The global learning & educational toys market size is expected to reach $64.5 billion by 2027.
These toys improve problem-solving skills & develop different skills among children are driving the market in coming years, however, over usage of these toys can hamper the concentration level of children limited the growth of the market.
VTech Holdings Limited, LEGO Group (KIRKBI A/S), Hasbro, Inc., Tomy Company, Ltd., Goliath Games, Atlas Games, Clementoni Spa, Ravensburger AG, and Thames & Kosmos, LLC (Franckh-Kosmos Verlags-GmbH & Co.)
The expected CAGR of the learning & educational toys market is 4.3% from 2021 to 2027.
Based on the product type, the others segment is anticipated to display the fastest growth rate over the forecast period.
The Asia Pacific market dominated the Global Learning and Educational Toys Market by Region in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $27.85 billion by 2027.
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