LAMEA Programmatic Display Advertising Market

LAMEA Programmatic Display Advertising Market Size, Share & Industry Trends Analysis Report By Type (Private Marketplaces, Real time Bidding and Automated Guaranteed), By Vertical, By Ad Format, By Country and Growth Forecast, 2022 - 2028

Report Id: KBV-14064 Publication Date: February-2023 Number of Pages: 108
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Market Report Description

The Latin America, Middle East and Africa Programmatic Display Advertising Market would witness market growth of 36.0% CAGR during the forecast period (2022-2028).

Brands have historically outsourced their digital marketing requirements to advertise their goods and services via programmatic advertising. Yet, several businesses have recently moved their operations in-house using self-service tools and platforms. Campaign effectiveness and cost-effectiveness are only two advantages of in-house programmatic advertising, but companies also demand flexibility and control over their marketing content and first-party data.

Since they can learn from their past behavior and adjust it in response to novel patterns, they discover that machine-learning AI algorithms are far more adapted to the real-time context of programmatic advertising than non-AI algorithms. AI systems may also analyze large datasets quickly. These factors influence how AI influences several parts of programmatic advertising.

Companies in the market, including MediaMath, Xandr, etc., are interested in AI for programmatic advertising due to several benefits, including the ability to help marketers adjust their bid strategy in light of consumer data and determine the right bid price for the ad space they want to purchase. This decreases ad expenditure and raises ROI. In addition, AI may help determine which advertisers are more likely to succeed with their proposals for the available ad space by limiting the auction to the most qualified bidders. Publishers positively benefit from this.

Digital marketing strategies are also becoming more and more common among Dubai-based businesses. Companies are using these strategies to raise public awareness of their businesses. Several digital marketing methods are used to draw in consumers and promote items to individuals all over the world. These methods include social media marketing, email marketing, link building for SEO, pay-per-click advertising, and online presence. While social media marketing has become increasingly common in Dubai, all these techniques are still the finest for marketing. Due to the enormous demand from international corporations in the city, which is regarded as the home to headquarters in the pan-Arabic area, programmatic advertising is expanding in Dubai. This supports the growth of the regional market.

The Brazil market dominated the LAMEA Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $46,787.6 Million by 2028. The Argentina market is exhibiting a CAGR of 36.8% during (2022 - 2028). Additionally, The UAE market would showcase a CAGR of 35.7% during (2022 - 2028).

Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

Free Valuable Insights: The Worldwide Programmatic Display Advertising Market is Projected to reach USD 2772.7 Billion by 2028, at a CAGR of 31.9%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. ( Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)

Scope of the Study

Market Segments Covered in the Report:

By Type

  • Private Marketplaces
  • Real time Bidding
  • Automated Guaranteed

By Vertical

  • BFSI
  • Telecom & IT
  • Automotive
  • Healthcare
  • Manufacturing
  • Government
  • Others

By Ad Format

  • Online Video
  • Online Display
  • Mobile Video
  • Mobile Display

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Adobe, Inc.
  • Google LLC (Alphabet, Inc.)
  • LG Electronics (LG Corporation)
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Verizon Communications, Inc.
  • BasisTech LLC
  • Connexity, Inc. ( Ltd)
  • Integral Ad Science Holding Corp.
  • Magnite, Inc.
  • IPONWEB Limited (Criteo S.A.)
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