The Global Programmatic Display Advertising Market is Predict to reach $2772.7 Billion by 2028, at a CAGR of 31.9%

Published Date: 28-Feb-2023

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Programmatic Display Advertising Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period.

The Automated Guaranteed segment is showcasing a CAGR of 32.9% during (2022 - 2028). Programmatic automatic guaranteed insertion orders and direct agreements with advertisers provide publishers additional negotiating leverage. Also, it eliminates tedious procedures like resolving inconsistencies and handling several invoices, enabling direct buys with publishers.

The BFSI segment acquired maximum revenue share in the Global Programmatic Display Advertising Market by Vertical in 2021 thereby, achieving a market value of $672.5 billion by 2028. This is due to the rise in the power of online media platforms on consumer spending, which encouraged big market players to invest in efficient programmatic display advertising solutions for their enterprises.

The Mobile Video segment has shown the growth rate of 32.8% during (2022 - 2028). Since it often plays when a user interacts with a particular application, this mobile advertising resembles native advertising the most. While they are simple in principle, they are challenging to manufacture. Nevertheless, they are an excellent option regardless of the price since they may give a 5x better engagement rate than ordinary banners.

The North America market dominated the Global Programmatic Display Advertising Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $116.2 billion by 2028. The Europe market is exhibiting a CAGR of 31.6% during (2022 - 2028). Additionally, The Asia Pacific market would showcase a CAGR of 32.7% during (2022 – 2028).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. ( Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)

Global Programmatic Display Advertising Market Segmentation

By Type

  • Private Marketplaces
  • Real time Bidding
  • Automated Guaranteed

By Vertical

  • BFSI
  • Telecom & IT
  • Automotive
  • Healthcare
  • Manufacturing
  • Government
  • Others

By Ad Format

  • Online Video
  • Online Display
  • Mobile Video
  • Mobile Display

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Adobe, Inc.
  • Google LLC (Alphabet, Inc.)
  • LG Electronics (LG Corporation)
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Verizon Communications, Inc.
  • BasisTech LLC
  • Connexity, Inc. ( Ltd)
  • Integral Ad Science Holding Corp.
  • Magnite, Inc.
  • IPONWEB Limited (Criteo S.A.)

Unique Offerings from KBV Research

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Related Reports:

North America Programmatic Display Advertising Market Future Scope & Opportunities 2022-2028

Europe Programmatic Display Advertising Market Size & Growth Forecast 2022-2028

Asia Pacific Programmatic Display Advertising Market Size, Share & Industry Outlook to 2028

LAMEA Programmatic Display Advertising Market Growth, Trends & Forecasts 2022-2028

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