The Latin America, Middle East and Africa Personalized Testing & Supplements Market would witness market growth of 18.5% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Personalized Testing & Supplements Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $499.8 million by 2032. The Argentina market is registering a CAGR of 19.2% during (2025 - 2032). Additionally, The UAE market would showcase a CAGR of 17.4% during (2025 - 2032).
The rise of AI-powered personalized nutrition apps and wearable health devices has further revolutionized how consumers interact with customized supplementation. These digital health tools provide real-time insights based on biometric data, analyzing factors such as activity levels, heart rate, sleep patterns, and metabolism to generate precision-based supplement recommendations. The integration of smartwatches, fitness trackers, and continuous glucose monitors (CGMs) allows users to monitor their health metrics continuously, making data-driven decisions about their nutrition.
Moreover, many platforms offer subscription-based supplement plans, virtual consultations, and AI-driven coaching, making personalized healthcare more accessible and convenient. As digital health innovations evolve, social media engagement and AI-driven health tracking will further expand the market, making customized nutrition a key component of modern wellness routines.
Across LAMEA, the market is evolving in distinct yet interconnected ways. Brazil’s explosion in personalized supplements is deeply rooted in its love for functional nutrition, fitness, and natural medicine. While biohacking and precision supplementation are on the rise, Brazilian consumers remain strongly attached to the country’s vast biodiversity, particularly the healing properties of Amazonian botanicals. Companies combine DNA-based health profiling with indigenous plant-based formulations, creating a new wave of tailored, nature-infused supplements. Whether genetic-driven detox regimens with açai and camu camu antioxidants or microbiome-boosting probiotics infused with Amazonian prebiotics, Brazil is turning ancestral wisdom into cutting-edge personalized wellness solutions. Additionally, high obesity and metabolic disease rates are pushing consumers to seek customized metabolic optimization supplements, leading to an intersection of fitness, functional medicine, and precision nutrition.
Free Valuable Insights: The Worldwide Personalized Testing & Supplements Market is Projected to reach USD 29.52 Billion by 2032, at a CAGR of 15.9%
Based on Application, the market is segmented into General Health & Wellness, and Deficiency Management & Others. Based on Service, the market is segmented into Personalized Supplements (Vitamins, Proteins & Amino Acid, Probiotics & Minerals, and Herbal/Botanic & Others), Personalized Recommendations (Fixed, Repeat, and Continuous), and Personalized Testing (DNA Tests, Blood Tests, and Wearable Device, App-based Tests & Others). Based on Service Provider, the market is segmented into Personalized Testing & Supplement Companies (DTC), Dieticians & Nutritionists, and Other Service Provider. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
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