According to a new report, published by KBV research, The Global Personalized Testing & Supplements Market size is expected to reach $29.52 billion by 2032, rising at a market growth of 15.9% CAGR during the forecast period.
The Deficiency Management & Others segment would obtain a CAGR of 16.4% during (2025 - 2032). With more consumers recognizing the importance of individualized supplementation for addressing deficiencies in vitamins, minerals, and essential nutrients, demand for tailored health solutions has grown significantly. The rise of blood biomarker testing, genetic predisposition analysis, and microbiome assessments have made it easier to detect and manage nutrient deficiencies with precision. Additionally, healthcare providers and functional medicine practitioners are increasingly recommending customized supplements for targeted deficiency correction, further propelling the growth of this segment.
The Personalized Supplements segment is leading the Global Personalized Testing & Supplements Market by Service in 2024; thereby, achieving a market value of $14.81 billion by 2032. Consumers increasingly seek customized dietary supplements based on their genetic profiles, gut microbiome composition, and specific health goals such as weight management, immunity boosting, and chronic disease prevention. The rise of AI-driven health assessments, direct-to-consumer (DTC) subscription models, and advancements in ingredient customization have further fueled market growth. Additionally, increasing consumer awareness regarding the limitations of generic supplements and the growing preference for science-backed formulations contribute to the dominance of this segment.
The Dieticians & Nutritionists segment is registering a CAGR of 16.2% during (2025 - 2032). Dieticians and nutritionists are crucial in helping consumers interpret genetic and biomarker test results, adjust dietary plans, and ensure safe and effective supplementation. The proliferation of telehealth and virtual consultations has increased the accessibility of professional nutrition services, allowing consumers to obtain personalized dietary guidance from certified professionals, irrespective of their geographic location. Additionally, the growing emphasis on holistic wellness, preventive healthcare, and functional medicine has increased the demand for personalized, expert-led nutrition planning, further driving the expansion of this segment.
Full Report: https://www.kbvresearch.com/personalized-testing-supplements-market/
The North America region dominated the Global Personalized Testing & Supplements Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $13.19 billion by 2032.The Europe region is experiencing a CAGR of 15.5% during (2025 - 2032). Additionally, The Asia Pacific region would exhibit a CAGR of 17.1% during (2025 - 2032).
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