LAMEA Partner Relationship Management Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (Telecom & IT, Retail & Franchising, BFSI, Healthcare, Manufacturing, Others), By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Partner Relationship Management Market would witness market growth of 17.2% CAGR during the forecast period (2021-2027).
Partner relationship management is a wide term, which includes all factors that are required to maintain a good relationship with the partners. Partner relationship management software assists in managing the processes more efficiently.
PMR software offer facilities like a customer database for information management, a dashboard to track results and KPIs, a partner portal that assists in the exchange of data and communication, capable to combine with other business tools for managing contracts, expenses, scheduling, content, and work time, and features to control access.
Several enterprises use a channel strategy rather than a direct distribution channel. In channel strategy, companies depend on their partner companies to sell their products. The channel strategy act as an indirect channel and is comprised of retailers, managed service providers (MSPs), original equipment manufacturers (OEMs), independent software vendors (ISVs), systems integrators (SIs), and value-added resellers (VARs). Channel managers are now able to easily reduce duplication within the business and rationalize their partner’s sales processes with the help of the partner relationship management system.
LAMEA is an underdeveloped region, where the population is not so aware of the advanced and evolving technologies. The PRM market is not so flourished in this region. But, the rising awareness among various companies is expected to gradually raise the market growth of the partner relationship management solutions. In this region, there are several small & medium enterprises, who are unable to adopt PRM solutions as it requires high investment to implement in the companies. In addition, several other devices are also needed to implement to effectively use the PRM solutions in the business, which again needs extra investment.
Some of the large enterprises existing in this region are adopting this solution as it allows enterprises with indirect sales channels (like distributors, dealers, agents, brokers, & value-added resellers) to efficiently & effectively control activities coupled with lead management, opportunity management, deal registration, and sales. However, the demand for partner relationship management solutions is expected to rise with the evolving business patterns and improving business functionalities in the upcoming years.
The Brazil market dominated the LAMEA Manufacturing Partner Relationship Management Market by Country 2020, and would continue to be a dominant market till 2027. The Argentina market would witness a CAGR of 17.4% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 16.4% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Solution Segment is further bifurcated across Engage, Manage and Collaborate. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Telecom & IT, Retail & Franchising, BFSI, Healthcare, Manufacturing, Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Oracle Corporation, Allbound, Inc., Mindmatrix, Inc., Kiflo SAS, AppDirect, Inc., Impartner, Inc., Affise, Inc., WorkSpan, Inc. and Creatio.
Scope of the Study
Market Segments Covered in the Report:
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Telecom & IT
- Retail & Franchising
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Oracle Corporation
- Allbound, Inc.
- Mindmatrix, Inc.
- Kiflo SAS
- AppDirect, Inc.
- Impartner, Inc.
- Affise, Inc.
- WorkSpan, Inc.
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