LAMEA Magazine Advertising Market Size, Share & Industry Trends Analysis Report By Vertical (Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others), By Country and Growth Forecast, 2022 - 2028
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Market Report Description
The Latin America, Middle East and Africa Magazine Advertising Market would witness market growth of -2.2% CAGR during the forecast period (2022-2028).
When advertising is published in one of these magazines, consumers may learn more about company, and their level of trust is raised because many publications have a high level of respect among their target market. This identification is further solidified when people see you in person, whether it is at your place of work, a local trade show, or a philanthropic occasion.
As a result, brand loyalty and awareness are raised. Advertisers may greatly benefit from this credibility when their commercials are seen not as advertising but rather as recommendations from a trustworthy source. Despite assertions to the contrary, many firms still spend a large amount of money on print ads.
Readers only peruse websites for between 15 and 2 minutes, according to a poll. There is a considerable probability that readers may disregard your advertisement if it is positioned in the corner or at the end of a site, which will result in a very low return on your investment in digital advertising. However, magazines are a terrific approach to sell goods and services since they not only offer a high return on investment.
In the Latin America region, Brazil has shown improvements in the sales of automobiles, reaching their highest level in five years. The auto industry experienced the fastest growth of any significant market in the nation despite a slowdown in auto sales globally, acting as a much-needed safety net for automakers including General Motors Co., Volkswagen AG, and Fiat Chrysler Automobiles NV. The region is witnessing a spurt in its economy, as a result, more companies are stepping into their markets. Their impact is already visible with the increase in sales of automobiles. This is also pushing the market as a whole to introduce more technologically advanced automobiles in this region. Due to these factors, the market for magazine advertising gets opportunities to grow in the LAMEA region.
The Brazil market dominated the LAMEA Magazine Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $240.8 million by 2028.The Argentina market is estimated to grow a CAGR of -1.7% during (2022 - 2028). Additionally, The UAE market would display a CAGR of -2.5% during (2022 - 2028).
Based on Vertical, the market is segmented into Real Estate, Retail, Automotive, FMCG, Financial Services, Media & Entertainment, Education and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include News Corporation, Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated), Global Business Leaders Mag., Gannett Co., Inc., Axel Springer SE, Nine Entertainment Co. Holdings Limited, and Conduit, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Real Estate
- Financial Services
- Media & Entertainment
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- News Corporation
- Vericast (M&F Worldwide Corp.) (MacAndrews & Forbes Incorporated)
- Global Business Leaders Mag.
- Gannett Co., Inc.
- Axel Springer SE
- Nine Entertainment Co. Holdings Limited
- Conduit, Inc.
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