LAMEA Customer Relationship Management Market By Component (Software and Services), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Deployment Type (Cloud and On-premise), By Application (Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation and Others), By End User (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Energy & Utility, Manufacturing and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Latin America, Middle East and Africa Customer Relationship Management Market would witness market growth of 14.4% CAGR during the forecast period (2021-2027).
Customer relationship management is basically a customer-centric approach, which is majorly used to obtain better knowledge about the customers. It also helps companies to garner all needed information regarding customers like their preferences and queries. By using CRM, companies can better understand their target & potential customers, solve their query and communicate with their customers in an improved way.
The growing adoption of the latest technologies in numerous companies and the increasing need to make a landmark in the customer engagement, product marketing and sustainability industry are projected to act as catalysts for market growth. Additionally, rising demand for customer satisfaction and streamlining the customer order generation & delivery system to improve customer satisfaction and its sustainability would augment the adoption rate of customer relationship management software across various companies.
There are many enterprises in this region, which are using the Customer Relationship Management model to expand their market and gain stability for their business. These companies are well aware of the importance to maintain good communication with their customer and thus implementing CRM solutions in their premises.
Companies in South Africa also have a complete understanding and analysis of their customers’ activities & queries and respond to their customers by using the best solutions, which can fulfil their expectations and enhance their customer satisfaction. It will further strengthen their customer bonds, increase customer satisfaction and gain customers’ loyalty for the brands. Thus, LAMEA region is projected to record a major CAGR during the forecast period.
The Brazil market dominated the LAMEA On-premise Customer Relationship Management Market by Country 2020, thereby, achieving a market value of $813.6 million by 2027. The Argentina market would witness a CAGR of 11.3% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 10.5% during (2021 - 2027).
The Customer Service market dominated the South Africa Customer Relationship Management Market by Application 2020, thereby, achieving a market value of $291.5 million by 2027. The Customer Experience Management market is showcasing a CAGR of 16.4% during (2021 - 2027). The CRM Analytics market is estimated to grow at a CAGR of 17.2% during (2021 - 2027). Additionally, The Marketing Automation market is expected to witness a CAGR of 16.4% during (2021 - 2027).
Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation and Others. Based on End User, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Energy & Utility, Manufacturing and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Microsoft Corporation, SAP SE, Oracle Corporation, Adobe, Inc., Zoho Corporation Pvt. Ltd., Creatio, SugarCRM, Inc., Copper CRM, Inc., and Insightly, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Deployment Type
- Customer Service
- Customer Experience Management
- CRM Analytics
- Marketing Automation
- Salesforce Automation
By End User
- IT & Telecom
- Retail & eCommerce
- Government & Defense
- Energy & Utility
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Adobe, Inc.
- Zoho Corporation Pvt. Ltd.
- SugarCRM, Inc.
- Copper CRM, Inc.
- Insightly, Inc.
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