Asia Pacific Customer Relationship Management Market By Component (Software and Services), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By Deployment Type (Cloud and On-premise), By Application (Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation and Others), By End User (BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Energy & Utility, Manufacturing and Others), By Country, Growth Potential, Industry Analysis Report and Forecast, 2021 - 2027
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Market Report Description
The Asia Pacific Customer Relationship Management Market would witness market growth of 13.1% CAGR during the forecast period (2021-2027).
The growing number of government initiatives via digital campaigns like social media, video marketing, and search engine marketing around the world will motivate SMEs to adopt CRM solutions. In addition, the rising demand for internal transparency & collaboration, streamlined employee transition, business networking, investment opportunities from government authorities, and making a brand reputation are anticipated to encourage SMEs to incorporate CRM solutions in their businesses.
There is increasing usage of artificial intelligence in various digital technologies across the globe. Likewise, the demand for embedded AI with customer relationship management systems is escalating with a fast pace to provide a better customer experience. AI-based technologies like deep learning, machine learning, and natural language processor are used in CRM software to help understand the emotional & mental state of a customer. By utilizing this data, the CRM software efficiently manages and provides solutions to their customers, thereby, building better & strong relationships with the customers. In addition, virtual assistants & bots are using this technology to minimize possible human mistakes and to provide automated results to customer reports, emails, data capture, and many more. Hence, the incorporation of AI technology is anticipated to fuel the growth of the market during the forecast period.
The rising demand for advanced and innovative CRM solutions in developing nations like India and China is projected to act as a catalyst for the growth of the regional market. In addition, the significant expansion of the e-commerce sector in Asian countries would also contribute to the booming regional market. The Asia Pacific is a hub of a huge customer base that attracts different brand to enter the market and establish good communication to interact and understand the specific needs of the customers.
Several companies in this region are increasingly using the latest technologies to grow their business and the increasing importance of CRM solutions would also motivate these companies to adopt such solutions. Hence, the Asia Pacific region is anticipated to witness a promising growth rate during the forecast period due to the above-mentioned factors that would majorly contribute to the growing CRM market in the region.
The China market dominated the Asia Pacific Customer Relationship Management Small & Medium Enterprise Market by Country 2020, growing at a CAGR of 11.8 % during the forecast period. The Japan market is showcasing a CAGR of 13.3% during (2021 - 2027). Additionally, The India market is poised to grow at a CAGR of 14.6% during (2021 - 2027).
The Cloud market dominated the South Korea Customer Relationship Management Market by Deployment Type 2020, thereby, achieving a market value of $1,713.3 million by 2027. The On-premise market is expected to witness a CAGR of 10.8% during (2021 - 2027).
Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Application, the market is segmented into Customer Service, Customer Experience Management, CRM Analytics, Marketing Automation, Salesforce Automation and Others. Based on End User, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Energy & Utility, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Microsoft Corporation, SAP SE, Oracle Corporation, Adobe, Inc., Zoho Corporation Pvt. Ltd., Creatio, SugarCRM, Inc., Copper CRM, Inc., and Insightly, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Deployment Type
- Customer Service
- Customer Experience Management
- CRM Analytics
- Marketing Automation
- Salesforce Automation
By End User
- IT & Telecom
- Retail & eCommerce
- Government & Defense
- Energy & Utility
- South Korea
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Salesforce.com, Inc.
- Microsoft Corporation
- SAP SE
- Oracle Corporation
- Adobe, Inc.
- Zoho Corporation Pvt. Ltd.
- SugarCRM, Inc.
- Copper CRM, Inc.
- Insightly, Inc.
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