The Latin America, Middle East and Africa Captive Portal Market would witness market growth of 18.6% CAGR during the forecast period (2023-2030).
With the emergence of big data and sophisticated analytics, the data gathered through captive portals can contribute to more comprehensive marketing efforts. Businesses can improve their offers and communication tactics by comprehending Wi-Fi consumers' preferences and behavior patterns. For instance, an airport lounge could observe a pattern of repeat travelers favoring beverages and utilize this data to create targeted promos to boost client pleasure and sales.
Additionally, a captive portal might encourage social media engagement. Businesses may improve their online presence and communicate with their consumers on many platforms by providing choices for users to check in via their social media accounts. It boosts brand recognition and offers useful social media metrics to improve marketing strategies. Captive portals can also affect online reviews. A review page for the company may be accessible if a person registers. Positive customer feedback greatly impacts a company's reputation and online exposure, especially on search engine results pages (SERPs).
According to the UAE government, the travel & tourism industry directly contributed AED 68.5 billion (USD 18.7 billion), or 5.2% of the country's GDP, to the UAE's GDP in 2016. It is projected to rise by 5.1% between 2017 and 2027, accounting for AED 116.1 billion (USD 31.6 billion) or 5.4% of the nation's overall GDP. The travel and tourism industry made a total AED 159.1 billion (USD 43.3 billion) contribution to the UAE's GDP, or 12.1%. It is anticipated that by 2027, it will account for 12.4% of GDP or AED 264.5 billion (USD 72 billion), up 4.9% yearly. This robust growth of tourism and hospitality sector across the region will support the expansion of market.
The Brazil market dominated the LAMEA Captive Portal Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $47 million by 2030. The Argentina market is showcasing a CAGR of 19.2% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 18.3% during (2023 - 2030).
Based on Offering, the market is segmented into Platform and Services. Based on End-Use, the market is segmented into Hospitality & Leisure, Travel & Transportation, Entertainment, Coworking Spaces, ISPs, Shopping Malls & Retail Outlets and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
Free Valuable Insights: The Worldwide Captive Portal Market is Projected to reach USD 2.3 Billion by 2030, at a CAGR of 13.8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Enea AB, Netgear, Inc., WatchGuard Technologies, Inc. (Vector Capital Plc), Boingo Wireless, Inc. (DigitalBridge Group, Inc.) and Grandstream Networks, Inc.
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