The Asia Pacific Captive Portal Market would witness market growth of 14.8% CAGR during the forecast period (2023-2030).
The market is expanding due to the increased necessity of monetizing public Wi-Fi services. Also, enabling them to generate income through various channels. Customers can specify bandwidth restrictions and customized session durations with some captive portal solutions. Industries can impose a fee on consumers for Wi-Fi access, run advertisements on the captive portal, gather user data for marketing purposes, provide premium services or bundles, or form alliances for mutual gain.
Due to several reasons, captive portals are highly sought by airports. Passengers can stay connected, browse the internet, and access critical information at the airport owing to these portals' Wi-Fi connectivity. They also provide a platform for distributing critical airport information to passengers, such as flight schedules, gate adjustments, and terminal maps. Additionally, captive portals offer chances for focused marketing initiatives, enabling companies to connect with a captive audience with the potential to boost sales or brand recognition.
Coworking facilities are expanding rapidly in China and Japan. The growth of start-ups and the demand for greater independence for employees and businesses have been responsible for this. Traditional offices can be replaced by co-working facilities at a lower cost. Most mainland Chinese landlords are anticipated to venture into Hong Kong's flexible working space, which local and foreign investors have historically dominated since it presents a low-risk entry point to the larger office market. However, most independent contractors, new businesses, and SMEs in Japan utilize coworking facilities. The market in this region will expand as a result of the coworking spaces' rapid growth.
The China market dominated the Asia Pacific Captive Portal Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $188.8 million by 2030. The Japan market is registering a CAGR of 14% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 15.5% during (2023 - 2030).
Based on Offering, the market is segmented into Platform and Services. Based on End-Use, the market is segmented into Hospitality & Leisure, Travel & Transportation, Entertainment, Coworking Spaces, ISPs, Shopping Malls & Retail Outlets and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Captive Portal Market is Projected to reach USD 2.3 Billion by 2030, at a CAGR of 13.8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Enea AB, Netgear, Inc., WatchGuard Technologies, Inc. (Vector Capital Plc), Boingo Wireless, Inc. (DigitalBridge Group, Inc.) and Grandstream Networks, Inc.
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