Europe Sustainable Athleisure Market By Type (Mass and Premium), By Product (Shirt, Yoga Pant, Leggings, Shorts and others), By Gender (Women and Men), By Distribution Channel (Offline and Online), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Europe Sustainable Athleisure Market would witness market growth of 9.6% CAGR during the forecast period (2020-2026). A significant trend of the industry is growing consumer health consciousness, which is contributing to the increasing sales of fitness clothing and equipment. The rising sports activities among the older generation and the increasing inclinations of women towards sports are also boosting the market. Moreover, women are ready to buy high-quality products as compared to men, which is likely to push the demand of the product.
The inclination towards new sports equipment, sports and fitness trends varies rapidly and with it the demand for special ranges in specialist shops. For upcoming sportswear brands entering this competitive market, it is important to create a feeling for current trends and to manufacture their products accordingly.
Various customers are willing to purchase from specialist retailers as they anticipate a better assortment and higher advisory skills from the seller. Customers also anticipate a variety of products from the specialist retailer and technical competence regarding the products offered, which will fuel the market growth in the next few years.
Consumers are slowly accepting wellness and fitness activities as well as comfortable fashion clothing. Further, workplaces and corporates are widely adopting comfortable casual wear, like sweatpants. Additionally, the rising number of recreational centers and fitness clubs in the workplace motivates employees to accept athleisure items. These factors will increase the demand for sustainable athleisure market over the forecast period.
Based on Type, the market is segmented into Mass and Premium. Based on Product, the market is segmented into Shirt, Yoga Pant, Leggings, Shorts and others. Based on Gender, the market is segmented into Women and Men. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Under Armour, Inc., Hanesbrands, Inc., Vuori, Inc., Pangaia, Outerknown, Fashionable, Inc. (ABLE), Eileen Fisher, Inc., Patagonia, Inc., and Wear Pact, LLC.
Scope of the Study
Market Segments Covered in the Report:
- Yoga Pant
By Distribution Channel
- Rest of Europe
- Adidas AG
- Under Armour, Inc.
- Hanesbrands, Inc.
- Vuori, Inc.
- Fashionable, Inc. (ABLE)
- Eileen Fisher, Inc.
- Patagonia, Inc.
- Wear Pact, LLC
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