Europe Sales Performance Management Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others), By Country, Industry Analysis and Forecast, 2020 - 2026
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The Europe Sales Performance Management Market would witness market growth of 13% CAGR during the forecast period (2020-2026).
The increasing adoption of the SPM solutions is due to the high demand for a symbiotic alliance between sales & executives and their possibilities. Apart from this, using sales performance management solutions, it becomes possible to fulfil the demand for an unparalleled allocation of different opportunities in sales which would enable a company to increase its sales turnover. On the other hand, the growth of the global sales performance management market is hindered by the low awareness regarding the advantages of SPM solutions. Increasing demand to reduce the risk of inconsistent sales and forecast commission patterns within an enterprise would develop lucrative growth possibilities for the market.
By efficiently optimizing sales team performance and execution, the primary aim of the businesses to enhance sales and conversion rates can be fulfilled. On the other hand, CRM solution poses a limitation associated with enhancing the performance of sales employees because this solution focuses more on customer point of view. As a result, in order to enhance sales & promote the performance of sales representatives, the enterprises are highly deploying sales performance management solutions. Aspects such as sales & quota management combined with applications like sales coaching and utilization of analytics to maximize sales come under the domain of sales performance management solutions.
Based on Component, the market is segmented into Solution and Services. Solutions segment is further bifurcated across Sales Planning & Monitoring, Sales Performance Analytics & Reporting, Territory Management, Incentive Compensation Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The Germany market dominated the Europe Cloud Sales Performance Management Market by Country 2019, growing at a CAGR of 13 % during the forecast period. The UK market is showcasing witness a CAGR of 13.4% during (2020 - 2026). Additionally, The France market is anticipated to grow at a CAGR of 15.1% during (2020 - 2026).
The Large Enterprises market dominated the Italy Sales Performance Management Market by Enterprise Size 2019, thereby, achieving a market value of $25.8 million by 2026. The Small & Medium Enterprises market is experiencing a CAGR of 17.7% during (2020 - 2026).
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, NICE Ltd., Salesforce.com, Inc., Anaplan, Inc., Zoho Corporation Pvt. Ltd., Xactly Corporation, Beqom SA, Iconixx Software Corporation, and Varicent Software, Inc.
Scope of the Study
Market Segments Covered in the Report:
- Sales Planning & Monitoring
- Sales Performance Analytics & Reporting
- Territory Management
- Incentive Compensation Management
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
- Travel & Hospitality
- IT & Telecom
- Consumer Goods & Retail
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- Oracle Corporation
- NICE Ltd.
- Salesforce.com, Inc.
- Anaplan, Inc.
- Zoho Corporation Pvt. Ltd.
- Xactly Corporation
- Beqom SA
- Iconixx Software Corporation
- Varicent Software, Inc.
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