The Europe Mobile Value-Added Services Market would witness market growth of 13.7% CAGR during the forecast period (2022-2028).
5G, which is still a new technology in the worldwide telecommunications industry, is expected to be followed by technical advances. With the implementation of 5G, millions of new, secure, and speedy connections are predicted to be created. It is anticipated that the worldwide mobile value-added services market would experience a rise in revenue as a consequence of the emergence of 5G technology, owing to the growing population and demand for smartphones.
Mobile marketing enables companies and marketers to maintain a constant connection with customers. In a world when consumers are continually connected to the Internet, a company may easily achieve success with a mobile-centric advertising strategy. Clients are no longer confined to their residences or workplaces, and brands must be present wherever their customers are. Mobile advertising enables firms to interact with mobile consumers.
Mobile advertising is, above all else, a customized kind of marketing. It provides advertisers a glimpse into the consumer's lifestyle area and enables them to tap into that with any appropriate type of media. Brands enhance their chances of turning viewers into paying customers by getting closer to them. Mobile advertising uses a variety of ad formats and styles to generate user-friendly advertisements that promote brands. It is more adaptable, permits greater customization, and produces superior outcomes.
With changes in data consumption habits and demand, the European mobile sector has played a crucial role in keeping consumers and companies linked during the epidemic. To mitigate the effect of the pandemic, operators are providing free educational services, using mobile big data tools for epidemiological modelling, and giving direct money for hospitals, frontline workers, and other healthcare efforts.
The Germany market dominated the Europe Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $103.4 billion by 2028. The UK market is poised to grow at a CAGR of 12.7% during (2022 - 2028). Additionally, The France market would witness a CAGR of 14.5% during (2022 - 2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
Free Valuable Insights: The Global Mobile Value-Added Services Market will Hit $1652.9 Billion by 2028, at a CAGR of 14.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
By Solution
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
- Others
By End User
By Vertical
- Government
- Media & Entertainment
- Healthcare
- Telecom & IT
- Retail
- Education
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Value-Added Services Market, by Solution
1.4.2 Europe Mobile Value-Added Services Market, by End User
1.4.3 Europe Mobile Value-Added Services Market, by Vertical
1.4.4 Europe Mobile Value-Added Services Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Mobile Value-Added Services Market
Chapter 4. Europe Mobile Value-Added Services Market by Solution
4.1 Europe Short Messaging Service (SMS) Market by Country
4.2 Europe Location Based Services Market by Country
4.3 Europe Multimedia Messaging Service (MMS) Market by Country
4.4 Europe Mobile Money Market by Country
4.5 Europe Mobile Email & IM Market by Country
4.6 Europe Mobile Advertising Market by Country
4.7 Europe Mobile Infotainment Market by Country
4.8 Europe Others Market by Country
Chapter 5. Europe Mobile Value-Added Services Market by End-User
5.1 Europe Large Enterprises Market by Country
5.2 Europe SMB Market by Country
Chapter 6. Europe Mobile Value-Added Services Market by Vertical
6.1 Europe Government Market by Country
6.2 Europe Media & Entertainment Market by Country
6.3 Europe Healthcare Market by Country
6.4 Europe Telecom & IT Market by Country
6.5 Europe Retail Market by Country
6.6 Europe Education Market by Country
6.7 Europe Others Market by Country
Chapter 7. Europe Mobile Value-Added Services Market by Country
7.1 Germany Mobile Value-Added Services Market
7.1.1 Germany Mobile Value-Added Services Market by Solution
7.1.2 Germany Mobile Value-Added Services Market by End-User
7.1.3 Germany Mobile Value-Added Services Market by Vertical
7.2 UK Mobile Value-Added Services Market
7.2.1 UK Mobile Value-Added Services Market by Solution
7.2.2 UK Mobile Value-Added Services Market by End-User
7.2.3 UK Mobile Value-Added Services Market by Vertical
7.3 France Mobile Value-Added Services Market
7.3.1 France Mobile Value-Added Services Market by Solution
7.3.2 France Mobile Value-Added Services Market by End-User
7.3.3 France Mobile Value-Added Services Market by Vertical
7.4 Russia Mobile Value-Added Services Market
7.4.1 Russia Mobile Value-Added Services Market by Solution
7.4.2 Russia Mobile Value-Added Services Market by End-User
7.4.3 Russia Mobile Value-Added Services Market by Vertical
7.5 Spain Mobile Value-Added Services Market
7.5.1 Spain Mobile Value-Added Services Market by Solution
7.5.2 Spain Mobile Value-Added Services Market by End-User
7.5.3 Spain Mobile Value-Added Services Market by Vertical
7.6 Italy Mobile Value-Added Services Market
7.6.1 Italy Mobile Value-Added Services Market by Solution
7.6.2 Italy Mobile Value-Added Services Market by End-User
7.6.3 Italy Mobile Value-Added Services Market by Vertical
7.7 Rest of Europe Mobile Value-Added Services Market
7.7.1 Rest of Europe Mobile Value-Added Services Market by Solution
7.7.2 Rest of Europe Mobile Value-Added Services Market by End-User
7.7.3 Rest of Europe Mobile Value-Added Services Market by Vertical
Chapter 8. Company Profiles
8.1 Apple, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Google LLC
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 Samsung Electronics Co., Ltd. (Samsung Group)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Acquisition and Mergers:
8.3.6 SWOT Analysis
8.4 AT&T, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.5 Vodafone Group Plc
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional & Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Reliance Industries Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.7 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expense
8.8 One97 Communications Limited (Paytm Payments Services Limited)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.9 Comviva Technologies Limited (Tech Mahindra Limited)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.6 SWOT Analysis
8.10. Mozat Pte Ltd.
8.10.1 Company Overview
TABLE 1 Europe Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 2 Europe Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 3 Europe Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 4 Europe Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 5 Europe Short Messaging Service (SMS) Market by Country, 2018 - 2021, USD Million
TABLE 6 Europe Short Messaging Service (SMS) Market by Country, 2022 - 2028, USD Million
TABLE 7 Europe Location Based Services Market by Country, 2018 - 2021, USD Million
TABLE 8 Europe Location Based Services Market by Country, 2022 - 2028, USD Million
TABLE 9 Europe Multimedia Messaging Service (MMS) Market by Country, 2018 - 2021, USD Million
TABLE 10 Europe Multimedia Messaging Service (MMS) Market by Country, 2022 - 2028, USD Million
TABLE 11 Europe Mobile Money Market by Country, 2018 - 2021, USD Million
TABLE 12 Europe Mobile Money Market by Country, 2022 - 2028, USD Million
TABLE 13 Europe Mobile Email & IM Market by Country, 2018 - 2021, USD Million
TABLE 14 Europe Mobile Email & IM Market by Country, 2022 - 2028, USD Million
TABLE 15 Europe Mobile Advertising Market by Country, 2018 - 2021, USD Million
TABLE 16 Europe Mobile Advertising Market by Country, 2022 - 2028, USD Million
TABLE 17 Europe Mobile Infotainment Market by Country, 2018 - 2021, USD Million
TABLE 18 Europe Mobile Infotainment Market by Country, 2022 - 2028, USD Million
TABLE 19 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 20 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 21 Europe Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 22 Europe Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 23 Europe Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 24 Europe Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 25 Europe SMB Market by Country, 2018 - 2021, USD Million
TABLE 26 Europe SMB Market by Country, 2022 - 2028, USD Million
TABLE 27 Europe Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 28 Europe Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 29 Europe Government Market by Country, 2018 - 2021, USD Million
TABLE 30 Europe Government Market by Country, 2022 - 2028, USD Million
TABLE 31 Europe Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 32 Europe Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 33 Europe Healthcare Market by Country, 2018 - 2021, USD Million
TABLE 34 Europe Healthcare Market by Country, 2022 - 2028, USD Million
TABLE 35 Europe Telecom & IT Market by Country, 2018 - 2021, USD Million
TABLE 36 Europe Telecom & IT Market by Country, 2022 - 2028, USD Million
TABLE 37 Europe Retail Market by Country, 2018 - 2021, USD Million
TABLE 38 Europe Retail Market by Country, 2022 - 2028, USD Million
TABLE 39 Europe Education Market by Country, 2018 - 2021, USD Million
TABLE 40 Europe Education Market by Country, 2022 - 2028, USD Million
TABLE 41 Europe Others Market by Country, 2018 - 2021, USD Million
TABLE 42 Europe Others Market by Country, 2022 - 2028, USD Million
TABLE 43 Europe Mobile Value-Added Services Market by Country, 2018 - 2021, USD Million
TABLE 44 Europe Mobile Value-Added Services Market by Country, 2022 - 2028, USD Million
TABLE 45 Germany Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 46 Germany Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 47 Germany Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 48 Germany Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 49 Germany Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 50 Germany Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 51 Germany Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 52 Germany Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 53 UK Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 54 UK Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 55 UK Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 56 UK Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 57 UK Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 58 UK Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 59 UK Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 60 UK Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 61 France Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 62 France Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 63 France Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 64 France Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 65 France Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 66 France Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 67 France Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 68 France Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 69 Russia Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 70 Russia Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 71 Russia Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 72 Russia Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 73 Russia Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 74 Russia Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 75 Russia Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 76 Russia Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 77 Spain Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 78 Spain Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 79 Spain Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 80 Spain Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 81 Spain Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 82 Spain Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 83 Spain Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 84 Spain Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 85 Italy Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 86 Italy Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 87 Italy Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 88 Italy Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 89 Italy Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 90 Italy Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 91 Italy Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 92 Italy Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 93 Rest of Europe Mobile Value-Added Services Market, 2018 - 2021, USD Million
TABLE 94 Rest of Europe Mobile Value-Added Services Market, 2022 - 2028, USD Million
TABLE 95 Rest of Europe Mobile Value-Added Services Market by Solution, 2018 - 2021, USD Million
TABLE 96 Rest of Europe Mobile Value-Added Services Market by Solution, 2022 - 2028, USD Million
TABLE 97 Rest of Europe Mobile Value-Added Services Market by End-User, 2018 - 2021, USD Million
TABLE 98 Rest of Europe Mobile Value-Added Services Market by End-User, 2022 - 2028, USD Million
TABLE 99 Rest of Europe Mobile Value-Added Services Market by Vertical, 2018 - 2021, USD Million
TABLE 100 Rest of Europe Mobile Value-Added Services Market by Vertical, 2022 - 2028, USD Million
TABLE 101 Key Information – Apple, Inc.
TABLE 102 Key Information – Google LLC
TABLE 103 Key Information – Samsung Electronics Co., Ltd.
TABLE 104 Key Information – AT&T, Inc.
TABLE 105 Key information – Vodafone Group Plc
TABLE 106 Key Information – Reliance Industries Limited
TABLE 107 key information – Huawei Technologies Co., Ltd.
TABLE 108 Key Information – One97 Communications Limited
TABLE 109 Key Information – Comviva Technologies Limited
TABLE 110 Key Information – Mozat Pte Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 SWOT Analysis: apple, Inc.
FIG 3 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 4 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 5 Recent strategies and developments: Vodafone Group Plc
FIG 6 SWOT Analysis: Tech Mahindra Limited