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The Europe Breakfast Cereal Market would witness market growth of 4.7% CAGR during the forecast period (2017 - 2023). There is a huge paradigm shift in the purchasing behavior and eating habits of the customers, which has led to the demand for on-the-go eating options. Rapid urbanization and growth of middle-class population significantly contribute to the demand for on-the-go meal options.
Cereals are considered healthy and are easy to prepare, therefore, the demand is significantly high for these products. Need for nutritious meal for breakfast has driven the demand for multi-grain cereals such as grains, seeds, and beans. Benefits associated with the use of organic and whole grain-based cereals add to the demand for hot cereals.
Addition of exotic flavors into the product variants has led to better tasting breakfasts, driving the demand, especially among kids. Based on Product Type, the Breakfast Cereal market segments the market into Ready-to-Eat and Hot Cereals. Based on Distribution Channel, the market report segments the market into Supermarket, Convenience Stores, Online, and Others.
Based on Countries, the Breakfast Cereal market segments the market into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the Europe Breakfast Cereal Market. Key companies profiled in the report include General Mills, Inc., Alara Wholefoods Ltd., Nestle SA, Kellogg Company, PepsiCo, Inc., Bagrrys India Ltd., Post Holdings, Inc. (Attune Foods LLC), B&G Foods Inc., Archer Daniels Midland Company, and Bob's Red Mill Natural Foods Inc.