The Global Control Tower Market size is expected to reach $14.6 billion by 2028, rising at a market growth of 15.2% CAGR during the forecast period.
The control tower serves as a central hub in order to gather and use supply chain data to provide decision-makers with superior insight for both long-term and short-term actions that are consistent with strategic goals. It contains the essential structure, procedures, and technology. By monitoring, measuring, and reporting efficiency and service data in real time, a control tower helps the customer align and achieve strategic objectives.
The control tower system is made up of procedures, human organization, and an IT system. With a control tower, the staff may perform analysis to enhance decisions, identify a process failure, as well as effectively manage orders based on turnaround time. Teams in charge of keeping an eye on control towers can make better choices based on the review and feedback from this system.
It provides better visibility for both immediate and long-term choices that are consistent with strategic objectives. Control towers are becoming more and more common in the transportation and supply chain ecosystem, making it simpler to track deliveries in real-time and improving the efficiency of the delivery process. Due to challenges with visibility, allocation, efficiency, and driver speed, last-mile delivery remains difficult for organizations.
Businesses may improve order visibility in real-time, reduce the chance of problems, and gather information on how to manage orders more precisely by establishing an ecosystem that prioritizes openness. The control tower concept essentially seeks to improve visibility amongst trading partners, including companies, nations, and means of transportation.
In the modern dynamic supply chain environment, advanced control towers are a requirement. They assist companies in increasing their visibility, improving their decision-making, and swiftly identifying and resolving supply chain issues. As a result of the pandemic, the market was majorly disrupted during the course of the pandemic. However, as the government lifted bans and restrictions on business processes, market players leveraged various robust strategies, due to which, the market witnessed increased growth after the lockdown period.
With the globalization of the whole economy, the requirement for enhanced supply chain and logistics management practices has become inevitable. The ability to gather, arrange, and evaluate data is a crucial aspect of any supply management program's effectiveness. Business demand for control tower solutions from a wide range of industry sectors is growing very quickly. These technologies have many benefits, including accurate forecasting as well as Business Intelligence (BI), which supports supply chain efficiency, cuts waste, and increases corporate revenue.
In a highly competitive climate, any corporation that continues to use ineffective and unproductive business practices loses a lot of opportunities. To address these inefficiencies and boost service quality, organizations must invest in process improvement techniques including machine learning, Internet of Things (IoT), reengineering, operational improvement, and others. Using technology, like big data analytics and artificial intelligence, the control tower improves operational capabilities and efficiency, adding value to supply chain management.
One of the most prevalent issues in the modern and technologically advance connected environment is the increasing frequency of cyber-attacks. Data security is the key concern that can prevent the company from employing the control tower. Inadequate or nonexistent security measures dramatically increase the risk of a cyberattack happening. A supply chain assault involves infiltration or attack through a third-party source and targets a company. If one of these firms has inadequate Cyber Security threat protection, it can end up acting as the point of entry for the entire supply chain.
Based on Type, the Control Towers Market is bifurcated into Analytical and Operational. In 2021, the operational segment procured the biggest revenue share of the control tower market. Operational control towers are employed for both implementation and analysis. They send out alerts about any errors or issues as soon as they appear, enabling authorized operators to fix the issue right away. It provides solutions that are appropriate for the problem's nature and delivers visibility and control across the whole supply chain.
On the basis of Application, the Control Towers Market is divided into Supply Chain and Transportation. In 2021, the transportation segment garnered a substantial revenue share of the control tower market. The major information that control towers offer is the insight into incoming and outgoing shipments, as well as visibility into deliveries, track-and-trace, on-time delivery, ASN, freight expenditure, and other comparable information.
By End-Use, the Control Towers Market is segregated into Aerospace & Defense, Chemicals, Retail & Consumer Goods, Healthcare & Pharmaceuticals, Automotive & Manufacturing, Information & Technology, and Others. In 2021, the Information and technology segment registered a significant revenue share of the control tower market. Due to the complexity of moving these products and the necessity for enhanced visibility and tracking. Control towers also enable the reduction of operational costs while increasing customer satisfaction for businesses and end users.
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 5.5 Billion |
| Market size forecast in 2028 | USD 14.6 Billion |
| Base Year | 2021 |
| Historical Period | 2018 to 2020 |
| Forecast Period | 2022 to 2028 |
| Revenue Growth Rate | CAGR of 15.2% from 2022 to 2028 |
| Number of Pages | 223 |
| Number of Tables | 374 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Application, End-use, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-Wise, the Control Towers Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, North America accounted for the largest revenue share of the control tower market. Because businesses in this region are now emphasizing on improving their supply chain efficiency, the demand for control towers in countries, namely the U.S. and Canada, is evolving rapidly. The value chain as well as data are now being used more by North American businesses to produce business insights.
Free Valuable Insights: Global Control Towers Market size to reach USD 14.6 Billion by 2028
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; SAP SE are the forerunners in the Control Tower Market. Companies such as Blue Yonder Group, Inc., E2open Parent Holdings, Inc. and o9 solutions are some of the key innovators in Control Tower Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Blue Yonder Group, Inc. (Panasonic Corporation), E2open Parent Holdings, Inc., Kinaxis, Inc., o9 Solutions, Inc., DiLX, Ortec B.V., Viewlocity Technologies Pty Ltd. (Friedman Corporation), One Network Enterprises, Inc., and Infor, Inc. (Koch Industries).
By Type
By Application
By End Use
By Geography
The global Control Towers Market size is expected to reach $14.6 billion by 2028.
Rapidly Increasing Adoption Of Real-Time Analytics, Big Data, And Cognitive Technologies are driving the market in coming years, however, Increasing Risk To Data Privacy And Security Due To The Higher Frequency Of Cyber-Attacks restraints the growth of the market.
SAP SE, Blue Yonder Group, Inc. (Panasonic Corporation), E2open Parent Holdings, Inc., Kinaxis, Inc., o9 Solutions, Inc., DiLX, Ortec B.V., Viewlocity Technologies Pty Ltd. (Friedman Corporation), One Network Enterprises, Inc., and Infor, Inc. (Koch Industries).
The expected CAGR of the Control Towers Market is 15.2% from 2022 to 2028.
The Supply Chain segment acquired maximum revenue share in the Global Control Towers Market by Application in 2021 thereby, achieving a market value of $9.5 billion by 2028.
The North America market dominated the Global Control Towers Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $5.2 billion by 2028.
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