The Global Content Intelligence Market size is expected to reach $6.8 billion by 2029, rising at a market growth of 30.6% CAGR during the forecast period.
Hybrid mode is gaining more traction in this market as the firms employ a hybrid approach to maintain sensitive data on-premise, while using the improved scalability & accessibility of cloud-based storage for other data. Data is saved across many locations and may be promptly retrieved during a disaster, making a hybrid approach a strong disaster recovery solution. Thereby, this deployment mode captured $317.8 million revenue in the market in 2022. Some of the factors impacting the growth of the market are the rising need to identify customer need to know future trends, growing popularity of social media marketing, and a limited number of available professionals.
Artificial intelligence is very adept at spotting patterns in data and extending patterns to forecast outcomes. A platform for smart content intelligence can help users decide what to write about in the future and track changes in social media usage and marketing efficiency. Content intelligence must work closely with the content management system because it depends on a substantial amount of data to function. Any SEO plan now requires social media marketing. The rise of various social media platforms has given marketers better options to grow their companies and boost brand recognition. Moreover, a website's search engine ranking can significantly impact a company's success, resulting in greater customer acquisition & inevitably improved website conversion rates.
However, Staff with specialized skill sets is required for businesses to properly develop, manage, and use content intelligence systems because it is a challenging technology. For example, employees whose employment needs them to communicate with artificial intelligence systems should be knowledgeable about computer concepts like cognitive computing, deep learning and machine learning, and image recognition.
Based on component, the market is segmented into solutions, and services. In 2022, the services segment garnered a significant revenue in the market. Vendors provide various services to their clients, including support, consulting & expertise, managed services, and training & education. These services speed up deployment, reduce delays, facilitate integration, and offer personalized training. The relevance of services lies in their ability to increase Return on Investment (RoI) and facilitate the efficient application of content intelligence.
By deployment type, the market is fragmented into cloud, on-premise, and hybrid. In 2022, the cloud segment witnessed the largest revenue share in the market. Businesses use cloud-based content intelligence solutions to increase mobility and decentralize data storage and computing. Security issues are a barrier to the adoption of cloud services. This issue is, however, quickly being resolved by enlisting third parties to do meticulous security checks to the highest standards.
On the basis of Enterprises Size, the market is bifurcated into SMEs, and large enterprises. In 2022, the SMEs segment acquired a substantial revenue share in the market. This is due to the utilization of emerging technology to enhance the performance of SMEs and assist businesses in overcoming size-related constraints. There are a lot of small and medium-sized firms in almost every country in the world.
Based on vertical, the market is categorized into BFSI, government & public sector, healthcare & life science, IT & telecommunication, manufacturing, media & entertainment, retail & consumer goods, travel & hospitality and others. In 2022, the BFSI segment recorded a remarkable revenue share in the market. The increase in content analytics use across several BFSI applications, such as risk management, customer profiling, fraud detection, and marketing, can be credited with the growth. Additionally, the increasing use of social media platforms has allowed banks to track and analyze data from various sources, including website content, blog articles published on a bank's website, and Blogspot blogs with a sizable volume of organic traffic.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 1.1 Billion |
| Market size forecast in 2029 | USD 6.8 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2029 |
| Revenue Growth Rate | CAGR of 30.6% from 2023 to 2029 |
| Number of Pages | 271 |
| Number of Table | 483 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Component, Deployment Mode, Enterprises Size, Vertical, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. Companies in North America are making significant investments in customer experience & digital marketing activities, as well as in cutting-edge technologies like AI, ML, NLP, big data, and others. Comparatively to other regions, this region has a disproportionately high percentage of smartphone users, social media users, and advertisers. Due to the growing rate of mobile device use in the US, marketers now have a reliable route to reach potential clients.
Free Valuable Insights: Global Content Intelligence Market size to reach USD 6.8 Billion by 2029
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., OpenText Corporation, M-Files, Curata, Inc., Scoop.it (Meltwater N.V), Emplifi, Inc., OneSpot, Rad Technologies, Inc., Vennli, Inc., and Optimizely, Inc.
By Component
By Deployment Mode
By Enterprises Size
By Vertical
By Geography
The Market size is projected to reach USD 6.8 billion by 2029.
Growing popularity of social media marketing are driving the Market in coming years, however, A limited number of available professionals restraints the growth of the Market.
Adobe, Inc., OpenText Corporation, M-Files, Curata, Inc., Scoop.it (Meltwater N.V), Emplifi, Inc., OneSpot, Rad Technologies, Inc., Vennli, Inc., and Optimizely, Inc.
The Large Enterprises market acquired the maximum revenue share in the Market by Enterprises Size in 2022 thereby, achieving a market value of $4.5 billion by 2029.
The IT & Telecom market has shown the high growth rate of 28.1 % during the forecast period.
The North America market dominated the Market by Region in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $2.2 billion by 2029.
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