The Global Complete Nutrition Products Market size is expected to reach $6.3 billion by 2027, rising at a market growth of 6.5% CAGR during the forecast period. Complete nutrition products offer a broad variety of micronutrients that help in boosting general health and overall wellbeing. These micronutrients include vitamin D, calcium, and vitamin K for bone health, iron & vitamin C for a better immune system, magnesium for decreasing fatigue and tiredness, and B vitamins for enhanced brain function. Additionally, these products have high protein that enhances the maintenance of muscle mass. Protein consumption is important because the loss of muscle can affect functional capacity and reduce independence. It is majorly approved that adults require a high amount of protein as compared to younger people.
The growth of the complete nutrition products market is attributed to the factors like growing working population in developing as well as developed countries and increasing number of single households that do not have more time to prepare or cook meals. In addition, the on-the-go lifestyle of the consumers is accelerating the adoption of convenient food products in the form of RTD shakes and bars. Furthermore, the increasing demand for organic, high-quality, and unique taste products would bolster the growth of the market.
There are several market players that are increasingly introducing specialized e-commerce websites for selling their complete nutrition products. It is due to the increasing penetration of the internet and the high inclination of mobile shopping among people that would open new growth prospects for the manufacturers of complete nutrition products in the forecast years.
There is a significant impact of the COVID-19 pandemic on the complete nutrition products market. In the initial phase of the pandemic, the demand for these products has witnessed a sudden increase as people started to stock up all these convenient and nutritional food products in their homes. Furthermore, the imposition of various rules and regulations to curb the spread of the deadly virus has also affected the demand for complete nutrition products across the world.
With the rising disposable income, consumers are increasingly spending on various healthy food products to fulfil their nutrients requirements. In addition, the increasing living standard of the consumers is motivating them to consume various high-quality nutrition products to maintain a healthy and balanced diet. This would further open new growth avenues for the complete nutrition products market.
The constantly changing consumer preferences have created a shift among consumers toward choosing a nutritional diet that focuses on a highly nutritious diet for a sustainable lifestyle and reduce the dependency on animal proteins. A substantial portion of the millennial population across the globe is changing their food trends from traditional animal-based products to organic and plant-based food products for maintaining a healthy lifestyle, which is creating demand for numerous organic ingredient-based products in the market.
There is no proper regulation of dietary food supplements like pharmaceutical drugs in the US, hence possessing a major challenge for the consumption of these products by the customers. The manufacturers of these products do not have to prove the product’s safety or effectiveness. The U.S. Food and Drug Administration (FDA) doesn't determine the possible risk of these products, which may cause various negative impacts on consumers’ health and further restrict the demand for these products in the market.
Based on Products, the market is segmented into Powder, Ready-to-drink Shakes and Bars. The powder segment acquired the highest revenue share in 2020 and is estimated to continue this trend over the forecast period. This growth is attributed to the factors like the increasing popularity of a healthy lifestyle and the shifting inclination of the consumers for natural & organic products. In addition, products in the form of powder under complete nutrition products are comparatively less costly than other substitutes counterparts that would augment the demand for these products among consumers.
Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online, and Others. The online distribution channel segment is estimated to exhibit the fastest growth rate over the forecast period. These online channels are increasingly gaining traction owing to the high levels of convenience provided by them. Aspects like the shifting lifestyle of the consumers and the growing number of health-conscious consumers are estimated to bolster the consumption of complete nutrition products via these online channels. In addition, numerous market players are offering their products via online platforms due to the growing popularity of e-commerce.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 4 Billion |
| Market size forecast in 2027 | USD 6.3 Billion |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 6.5% from 2021 to 2027 |
| Number of Pages | 169 |
| Number of Tables | 273 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Products, Distribution Channel, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America emerged as the leading region in the complete nutrition products market with the maximum revenue share in 2020. It is owing to the determinants like increasing health concerns among the young population of the region. Developed nations like the U.S. have been registering a high CAGR in the last few years, due to the growing adoption of a healthy lifestyle among people.
Free Valuable Insights: Global Complete Nutrition Products Market size to reach USD 6.3 Billion by 2027
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bayer AG, SlimFast (Glanbia, Plc), exante (The Hut.com Ltd.), Huel, Inc., Soylent Nutrition, Inc., Jimmy Joy, RSP Nutrition, LadyBoss, yfood Labs and Complete Nutrition.
By Products
By Distribution Channel
By Geography
The complete nutrition products market size is projected to reach USD 6.3 billion by 2027.
Increasing disposable income of the consumers are in high demand are driving the market in coming years, however, Absence of proper regulations and standards have limited the growth of the market.
Bayer AG, SlimFast (Glanbia, Plc), exante (The Hut.com Ltd.), Huel, Inc., Soylent Nutrition, Inc., Jimmy Joy, RSP Nutrition, LadyBoss, yfood Labs and Complete Nutrition.
The demand for these products has witnessed a sudden increase as people started to stock up all these convenient and nutritional food products in their homes.
The supermarkets & hypermarkets segment accounted for the highest revenue share in the market in 2020.
The Ready-To-Drink shakes segment is anticipated to witness the fastest growth rate over the forecast period.
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