The Global Bar Soap Market size is expected to reach $45.8 billion by 2030, rising at a market growth of 4.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 16,120.7 million Units experiencing a growth of 7.0% (2019-2022).
Natural bar soap often features intricate designs, luxurious textures, that cater to the self-care experience. Bar soaps that provide a sensory experience through texture, scent, and visual appeal are in demand. Consequently, the natural segment would generate approximately 20% share of the market by 2030. Natural bar soaps are often marketed as "free from" undesirable ingredients, such as parabens, sulfates, phthalates, and artificial preservatives. These claims resonate with consumers seeking cleaner and safer skincare options. Some of the factors affecting the market are expansion of natural and organic products, availability of a diverse range of soap formulations, and supply chain disruptions.
Natural and organic bar soaps are formulated with natural ingredients, such as plant-based oils (e.g., olive oil, coconut oil), botanical extracts, and essential oils. These ingredients are minimally processed and are chosen for their skin-friendly properties. Organic bar soaps are made using organic farming practices, meaning that the ingredients are grown without synthetic pesticides, herbicides, or genetically modified organisms. They often carry organic certifications like USDA Organic or Ecocert. Moreover, one of the key benefits of variety is the ability to cater to the specific needs of different consumers. For individuals with sensitive skin, formulations that are gentle and hypoallergenic provide a suitable option. Those seeking moisturization and hydration can opt for bar soaps enriched with natural oils and butters. In contrast, individuals with acne-prone skin can choose formulations with ingredients known for their cleansing and acne-fighting properties. Thus, the variety of formulations in the market has a positive impact by addressing diverse consumer needs, preferences, and skincare concerns, which further aids in the expansion of the market.
However, the market can be vulnerable to supply chain disruptions, including transportation delays, shortages of raw materials, and production interruptions. Supply chain disruptions, such as shortages of critical raw materials like oils, fragrances, and essential ingredients, lead to production delays and expanded costs for bar soap manufacturers. Natural disasters, labor disputes, and other disruptions in transportation networks impact the timely delivery of raw materials to facilities for manufacturing and the distribution of finished bar soap products to retailers. Brands that commit to eliminating microplastics from their formulations can help mitigate this concern. These factors pose a challenge for the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
By source, the market is categorized into natural and synthetic. The natural segment covered a considerable revenue share in the market in 2022. Natural bar soaps formulated with clean and green ingredients, often certified organic by reputable organizations. Some of these constituents include natural oils (such as coconut, olive, and shea butter), essential oils (such as lavender and tea tree), and plant extracts. Consumers are becoming more health-conscious and increasingly scrutinizing the ingredients in their products. Natural bar soaps, typically made with plant-based and organic ingredients, align with health and wellness trends. People with sensitive skin or allergies may prefer natural bar soaps, as they are less likely to contain common skin irritants like artificial fragrances, dyes, and harsh chemicals.
On the basis of distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, specialty stores, online retailers, and others. In 2022, the supermarkets/hypermarkets segment dominated the market with maximum revenue share. Supermarkets and hypermarkets typically offer various bar soap brands, types, scents, and formulations. This variety allows consumers to choose from an extensive selection of products to meet their specific needs and preferences. These products are prominently displayed in supermarkets' and hypermarkets' personal care and hygiene sections, making them easily accessible to customers. Eye-catching displays and promotions can further attract consumer attention. Supermarkets and hypermarkets are central to the distribution and growth of the market due to their accessibility, wide product range, and promotional efforts.
Based on application, the market is classified into bathing, dish wash, hand wash, and others. In 2022, the bathing segment witnessed the largest revenue share in the market. These are primarily used for cleansing the skin during bathing. They help remove dirt, sweat, excess oils, and impurities from the skin's surface, leaving it clean and refreshing. These soaps effectively reduce the risk of bacterial and microbial contamination on the skin. They play a crucial role in maintaining personal hygiene and preventing infections. Bar soaps help eliminate body odors by removing odor-causing bacteria and microorganisms from the skin. They leave a fresh and clean scent after use. The uses of these soaps in the bathing segment are diverse, catering to various skin types, preferences, and skincare needs. Consumers can choose from multiple bar soap products to fulfill specific cleansing and skincare goals.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 33.4 Billion |
| Market size forecast in 2030 | USD 45.8 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 4.2% from 2023 to 2030 |
| Number of Pages | 340 |
| Number of Table | 730 |
| Quantitative Data | Volume in Million Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Companies Strategic Developments, Company Profiling |
| Segments covered | Source, Distribution Channel, Application, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region acquired a significant revenue share in the market. The bar soap manufacturers focus on diversifying and increasing the quality of their soap offerings. In addition, the demand for detergents in the hotel and spa industry is primarily influenced by the growing consumer preference for health and cleanliness, which fueled the product's demand growth in North America.
Free Valuable Insights: Global Bar Soap Market size to reach USD 45.8 Billion by 2030
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Lush Retail Ltd., Ethique Limited, Unilever PLC, Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd.), Galderma S.A., The Body Shop International Limited (Natura &CO Holding S.A.), Johnson & Johnson, Kirk’s Natural, LLC, Tom's of Maine, Inc. (The Colgate-Palmolive Company), All One God Faith, Inc. (Dr Bronner's Magic Soaps)
By Application (Volume, Million Units, USD Million, 2019-2030)
By Source (Volume, Million Units, USD Million, 2019-2030)
By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)
By Geography (Volume, Million Units, USD Million, 2019-2030)
This Market size is expected to reach $45.8 billion by 2030.
Expansion of natural and organic products are driving the Market in coming years, however, Supply chain disruptions restraints the growth of the Market.
Lush Retail Ltd., Ethique Limited, Unilever PLC, Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd.), Galderma S.A., The Body Shop International Limited (Natura &CO Holding S.A.), Johnson & Johnson, Kirk’s Natural, LLC, Tom's of Maine, Inc. (The Colgate-Palmolive Company), All One God Faith, Inc. (Dr Bronner's Magic Soaps)
In the year 2022, the market attained a volume of 16,120.7 million Units experiencing a growth of 7.0% (2019-2022).
The Synthetic segment is leading the Market by Source in 2022, thereby achieving a market value of $37 Billion by 2030.
The Asia Pacific region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $18.1 Billion by 2030.
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