The Asia Pacific Water Enhancer Market would witness market growth of 10.0% CAGR during the forecast period (2022-2028).
The majority of the major players are selling liquid water enhancers in compact, squeezable plastic bottles, which places them in the rapidly expanding on-the-go food and beverage sector and will likely drive the market growth for these products shortly. For example, Dasani drops, a liquid water enhancer brand owned by The Coca-Cola Company, offers about 32 servings per container.
The product offers multi-fold benefits to consumers being nutritious, flavorful, and healthy, which are anticipated to further enhance the growth of liquid water enhancers. Adding a few drops of liquid water enhancers add nutrition, flavor, and energy to basic water, and it is more economical and convenient than buying flavored or functional water. Increasingly label-conscious consumers are turning to self-care and taking a closer look at what they consume, so food processors and retailers are likely to focus on promoting nutrition claims on food labels and positioning their products within the rapidly expanding perimeter.
The Asia Pacific region's emerging nations, including China and India, are observing changes in living conditions, population expansion, and an increase in the spread of diseases brought on by the drinking of tainted water. Local markets in nations like Japan, Indonesia, India, and Thailand have recently experienced improving economic conditions. The region is adopting more high-end goods as a result of the emerging nations' expanding urbanization and modernization. India's inadequate water management practices have led to the provision of contaminated water for consumption. Furthermore, the BIS certification for the production and marketing of packaged drinking water has been made mandatory by the Food Safety and Standards Authority of India (FSSAI).
The China market dominated the Asia Pacific Water Enhancer Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $298.4 million by 2028.The Japan market is estimated to grow a CAGR of 9.3% during (2022 - 2028). Additionally, The India market would experience a CAGR of 10.7% during (2022 - 2028).
Based on Product Type, the market is segmented into Non-Nutritional and Nutritional. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented Liquid and Powder. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Water Enhancer Market is Projected to reach USD 4.5 Billion by 2028, at a CAGR of 9.3%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., Nestle S.A., The Coca Cola Company, The Kraft Heinz Company, Keurig Dr Pepper, Inc., AriZona Beverages Company LLC, Mondelez International, Inc., 4C Foods Corp., and The Jel Sert Company.
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