The Asia Pacific Potato Protein Market would witness market growth of 6.1% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 15,253.4 tonnes, showcasing a growth of 12.0% (2020-2023).
In the potato protein market, isolate refers to a highly purified form of protein extracted from potatoes. This isolate contains a high concentration of protein, typically exceeding 90%, making it a valuable ingredient in various food and beverage applications. One significant use of protein isolate is a plant-based alternative to animal-derived proteins like whey or casein. Therefore, the isolate segment acquired a volume of 3,373.65 tonnes in China market in 2023.
The China market dominated the Asia Pacific Potato Protein Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $59.8 million by 2031. The Japan market is registering a CAGR of 5.3% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 6.7% during (2024 - 2031).
This protein, derived from potatoes through various extraction and purification processes, finds extensive applications across various industries due to its functional versatility, nutritional benefits, and sustainability advantages. Its functional properties, such as emulsification, foaming, gelling, and texture enhancement, make it valuable for improving product texture, mouthfeel, and nutritional profile in food formulations.
This enhances food products’ protein content, stability, and sensory attributes, catering to consumer preferences for clean-label, plant-based ingredients. In addition, protein is used as a high-quality protein source in feed formulations for livestock, poultry, aquaculture, and companion animals. Its balanced amino acid profile, digestibility, and palatability contribute to improved animal growth, performance, and health outcomes.
As China’s population becomes more affluent and health-conscious, there is a growing demand for protein-rich foods. The protein, with its high-quality protein content and nutritional benefits, is increasingly incorporated into various food products, including snacks, beverages, dairy alternatives, and meat analogs, to meet the protein needs of Chinese consumers. According to the State Council of Peoples Republic of China, during the first half of 2022 (H1), China’s food industry experienced consistent growth in both production and sales. The value-added industrial output of the agricultural and sideline food processing sector increased by 3.3 percent year-on-year during this period. Similarly, the food manufacturing sector witnessed a 4.1 percent year-on-year growth. Similarly, According to the Investment Promotion and Facilitation Agency, the Indian animal feed industry grew by 3.5% over the last five years to reach the size of approx. $11.66 Bn. It is expected to reach $19.23 Bn by 2028, exhibiting at a rate of 8.2%. India has developed robust markets for cattle and poultry feeds, with both sectors experiencing significant growth rates of 15% and 8-9%, respectively. These industries show promising potential for substantial expansion in the future. In conclusion, the growing animal feed industry and the rising food sector in the region are driving the market’s growth.
Free Valuable Insights: The Global Potato Protein Market is Predict to reach USD 742.8 Million by 2031, at a CAGR of 5.3%
Based on Type, the market is segmented into Isolate, and Concentrate. Based on Application, the market is segmented into Animal Feed, Supplements, Bakery & Confectionery, Meat, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
By Type (Volume, Tonnes, USD Million, 2020-2031)
By Application (Volume, Tonnes, USD Million, 2020-2031)
By Country (Volume, Tonnes, USD Million, 2020-2031)
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