The Asia Pacific Matcha Tea Market would witness market growth of 6.9% CAGR during the forecast period (2022-2028).
The manufacturing window is concise. Like other Japanese teas, the tea leaves intended for matcha are first steamed. The leaves are treated immediately with steam heat within hours of being plucked to stop the oxidation process and intensify the green hue of the shade-grown tea leaves. The act of steaming produces a taste profile that is typically described as sweet and vegetal. Instead of being rolled, molded, and dried like typical green tea leaves, matcha leaves are put flat to dry and form tencha, the leaves from which matcha is manufactured.
The stems and veins are then removed from the tencha leaves. The leftover leaf material is pulverized in stone mills that rotate slowly, producing a fine green tea powder. Traditional tea leaves are soaked in hot water to extract the taste and chemical components of the tea leaves into a consumed brewed tea. The matcha green tea powder is stirred into hot water, and the suspended ground tea leaf material is eaten with each drink.
Rising urbanization and consumer living standards have led to increase per capita spending on organic beverages of high quality. Additionally, the increasing popularity of ready-to-drink and portable product varieties, especially among consumers with hectic lives, is further driving growth in Australia. In addition, the introduction of e-commerce platforms is accelerating the demand for organic drinks due to their multiple benefits, such as a vast selection of products, a hassle-free shopping experience, doorstep delivery, etc. Thus, rising awareness about healthy beverages and the requirement for ready-to-drink beverages is anticipated to surge the demand for matcha tea and boost the market growth in Asia Pacific.
The China market dominated the Asia Pacific Matcha Tea Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $442.1 million by 2028. The Japan market is experiencing a CAGR of 6.3% during (2022 - 2028). Additionally, The India market would display a CAGR of 7.6% during (2022 - 2028).
Based on Product Type, the market is segmented into Regular and Flavored. Based on Form, the market is segmented into Powder and Liquid. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Store, Foodservice, Online Store, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Matcha Tea Market is Projected to reach USD 3.8 Billion by 2028, at a CAGR of 6.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nestle S.A., The Hain Celestial Group, Inc., Ito En, Ltd., Tata Consumer Products Limited (Tata Group), The AOI Tea Company, Ikeda Tea World, Marukyu Koyamaen Co., Ltd., Encha Life LLC, Mizuba Tea Co. and Green Foods Corp.
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