The Global Matcha Tea Market is Predict to reach $3.8 Billion by 2028, at a CAGR of 6.6%

Published Date: 31-Mar-23

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Matcha Tea Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Matcha Tea Market size is expected to reach $3.8 billion by 2028, rising at a market growth of 6.6% CAGR during the forecast period.

The Flavored segment is showcasing a CAGR of 7.3% during (2022 - 2028). This is due to the health benefits of spices, herbs, and fruits in the flavored matcha tea, giving it a distinct flavor. Regular matcha tea is combined with fruit, herb, spice, cinnamon, and chocolate flavors to create flavored matcha tea which is increasing its appeal among customers. In addition, market-leading producers continuously release new match tea flavors and ready-to-drink matcha tea combined with other tastes, which is expected to boost the growth of the segment in the projected period.

The Powder segment is leading the Global Matcha Tea Market by Form in 2021 thereby, achieving a market value of $2.3 billion by 2028. This is due to the benefits like the enhanced immune system, decreased inflammation, and possibly prevention of cancer and heart disease. There is abundant evidence that taking tea daily has a good effect on health. However, certain types give more health advantages than others. Matcha tea in powdered form is one of the most traditional kinds of tea and offers several health advantages, which is leading to the segment's expansion.

The Organic segment has shown the growth rate of 7.5% during (2022 - 2028). This is due to increased demand for natural, organic, healthy beverages. It is stated that organic produce has greater flavor and nutrients than non-organic. Organic ingredients preserve the authenticity of foods because they do not include pesticides or preservatives. Increasing awareness of their well-being, nutritious beverages that include vitamins and provide energy to the body are gaining popularity among consumers.

The Supermarket/Hypermarket segment is generating highest revenue share in the Global Matcha Tea Market by Distribution Channel in 2021 thereby, achieving a market value of $1.2 billion by 2028. This is owing to their large assortment of consumer goods, ample parking, and convenient business hours. Urbanization, working-class population expansion, and competitive pricing increase supermarkets' and hypermarkets' appeal in developed and developing countries.

The Asia Pacific market dominated the Global Matcha Tea Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1.6 billion by 2028. The Europe market is exhibiting a CAGR of 5.9% during (2022 - 2028). Additionally, The North America market would display a CAGR of 6.1% during (2022 - 2028).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Nestle S.A., The Hain Celestial Group, Inc., Ito En, Ltd., Tata Consumer Products Limited (Tata Group), The AOI Tea Company, Ikeda Tea World, Marukyu Koyamaen Co., Ltd., Encha Life LLC, Mizuba Tea Co. and Green Foods Corp.

Global Matcha Tea Market Segmentation

By Product Type

  • Regular
  • Flavored

By Form

  • Powder
  • Liquid

By Nature

  • Conventional
  • Organic

By Distribution Channel

  • Supermarket/Hypermarket
  • Specialty Store
  • Foodservice
  • Online Store
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Nestle S.A.
  • The Hain Celestial Group, Inc.
  • Ito En, Ltd.
  • Tata Consumer Products Limited (Tata Group)
  • The AOI Tea Company
  • Ikeda Tea World
  • Marukyu Koyamaen Co., Ltd.
  • Encha Life LLC
  • Mizuba Tea Co.
  • Green Foods Corp

Unique Offerings from KBV Research

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Related Reports:

North America Matcha Tea Market Future Scope & Opportunities 2022-2028

Europe Matcha Tea Market Size & Growth Forecast 2022-2028

Asia Pacific Matcha Tea Market Size, Share & Industry Outlook to 2028

LAMEA Matcha Tea Market Growth, Trends & Forecasts 2022-2028

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