The Asia Pacific Laundry Sanitizer Market would witness market growth of 5.6% CAGR during the forecast period (2021-2027).
The laundry sanitizer market would witness new growth avenues due to the growing penetration of retail sales channels in emerging markets. In addition, the dominance of hypermarkets and supermarkets due to the increasing deals and discounts being provided to customers would propel the growth of the laundry sanitizer market over forthcoming years. Moreover, the supermarket and hypermarket are likely to retain their position because they are the most preferred distribution channels among the consumers. Aggressive online marketing combined with the accessibility of detailed information; discount & free home delivery provided by several eCommerce websites has fuelled the traction of online distribution channels in the last couple of years.
Factors such as increasing per capita income, quick urbanization rate, enhanced living standard, and shifting consumer lifestyle are directly proportional to the overall growth of the laundry sanitizer market. In addition, the penetration of washing machines and dishwashers and the growing need for convenience in household chores are expected to fuel the demand for laundry sanitizer over upcoming years. Additionally, the market growth is further augmented by the rise in the inclination of consumers toward sustainable & natural laundry sanitizer.
As the region was hit hard by the global pandemic, the demand for sanitizer products including laundry sanitizer has surged in the last couple of months. The pandemic caused devastation in different countries of this region by disrupting the economies and creating immense pressure on healthcare infrastructure. Moreover, individuals have become aware of the fact that clothes can be a potential carrier of the coronavirus. Additionally, many people struggle with bad odor coming out of their clothes which could tarnish their self-image. As a result, a new concept of laundry sanitizer has been emerged in the market to address the above-mentioned issues.
Some of the catalysts for the growth of the regional market include rising household income, increasing middle-class population, rapid rate of urbanization, high availability of goods through retail platforms, and increasing penetration of washing machines. Hence, these factors are expected to create lucrative growth opportunities for the regional laundry sanitizer market over the forecast years.
The Plain market dominated the Malaysia Laundry Sanitizer Market by Type in 2020, growing at a CAGR of 7 % during the forecast period. The Scented market is expected to witness a CAGR of 7.9% during (2021 - 2027).
Based on Type, the market is segmented into Plain and Scented. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Laundry Sanitizer Market is Projected to reach USD 47.3 Million by 2027, at a CAGR of 4.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd., Reckitt Benckiser Group PLC, and Micro Balance Health Products.
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