Published Date: 24-Nov-2021
Industry Insights | Market Trends | Highest number of Tables | 24/7 Analyst Support
According to a new report Global Laundry Sanitizer Market, published by KBV research, The Global Laundry Sanitizer Market size is expected to reach $47.3 Million by 2027, rising at a market growth of 4.9% CAGR during the forecast period.
The rise in the occurrence of allergies from laundry products and massive demand for eco-friendly cleaning products is expected to boost the demand for fragrance-free laundry sanitizers. Moreover, the growth of the segment is further driven by the rise in awareness among consumers about the ingredients available in laundry products.
Prominent market players are launching sustainable laundry products in order to pull young consumers. For example, many players operating in the market are providing laundry sanitizers with no presence of bleach. Brands such as Clorox and Lysol are providing sanitizers in plain variety.
In 2020, the plain segment obtained the maximum revenue share of laundry sanitizer. Moreover, the segment would exhibit the fastest growth rate during the forecasting period. This is attributed to the massive demand for natural laundry care products. The growth of this segment is directly proportional to the demand for fragrant house cleaning products. Consumers highly prefer cleaning products having pleasing smells, hence forcing players to provide products in various scents.
In 2020, Asia Pacific emerged as the leading region by obtaining the maximum revenue share in the global laundry sanitizer market. Factors such as increasing disposable income and a drastic spike in COVID-19 cases are responsible for the growth of this region.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd., Reckitt Benckiser Group PLC, and Micro Balance Health Products.
Unique Offerings from KBV Research