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The Asia Pacific In-Game Advertising Market would witness market growth of 10.6% CAGR during the forecast period (2022-2028).
The in-game advertising market is expected to be driven by different advantages such as decreased advertising costs, increased reach and ROI, fast unification, and the simple setting of ads in social gaming. In addition, the integration of effective gaming payment mechanisms decreases fraud, which might help move the market forward over the forecast period. In-Game advertising is benefited by the increasing availability of free smartphone games that bring revenue through in-game advertising.
Owing to the rising availability of free mobile/PC games that use in-game advertising to improve income. Location and tracking functions are provided via in-game advertising coupled with mobile/PC games. This is because of the growing number of online gaming players, developing nations such as India and China are likely to experience rapid market expansion. In the Asia-Pacific area, there are numerous lucrative options for in-game advertising. In-game advertising gives marketers a variety of options, such as developing the own content or establishing own advergames.
A growing number of companies are creating gaming cellphones, tablets, PCs, and laptops. Over the forecast period, rising domestic income and spending power of the population will promote market expansion. Also, increasing interest of mobile gaming within the young population is making this market more lucrative for the advertising agencies as well as game developers in the region. Therefore, due to increasing number of free mobile and PC gaming, the regional In-Game Advertising market is likely to propel in the forecast period.
The China market is leading the Asia Pacific In-Game Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,053.1 million by 2028. The Japan market is experiencing a CAGR of 10% during (2022 - 2028). Additionally, The India market is exhibiting a CAGR of 11.3% during (2022 - 2028).
Based on Device Type, the market is segmented into PC/Laptop, and Smartphone/Tablet. Based on Type, the market is segmented into Static Ads, Dynamic Ads, and Averaging. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC, Electronic Arts, Inc., Activision Blizzard, Inc., ironSource Ltd., WPP Plc, Motive Interactive, Inc., Playwire LLC, RapidFire, Inc., and Anzu Virtual Reality Ltd.
By Device Type
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