The Asia Pacific Hair & Scalp Care Market would witness market growth of 7.2% CAGR during the forecast period (2021-2027).
Product innovation is one of the most important factors for the hair & scalp care market. For example, the Atulya brand introduces Veg Keratin products, such as shampoo, conditioner, and hair oil, according to Print data from May 2021. These are cruelty-free and chemical-free, produced from the plant-based substance that protects hair from damage while replenishing protein for anti-breakage. Aside from that, with a significant trend toward sustainable production and chemical-free products, prominent manufacturers are combining natural oils, cocoa butter, aloe vera, and other organic component extracts. To diversify their product portfolio and attract more customers, they are also supplying multi-purpose products through online distribution channels. Additionally, factors such as rising demand for luxury hair care products, increased investments in promotional activities such as celebrity endorsements, and improved product packaging are anticipated to open new growth avenues for the industry players.
Only after the United States, China is the world's second-largest market for hair care products. Premium hair care products are most commonly used in China's tier-one megacities, with inland tier two and tier three cities catching up. With the rise of the middle class and increased purchase of consumer goods, this trend is likely to continue. In the Asia-Pacific area, increased internet penetration and e-commerce companies' efforts to attract customers are driving e-commerce sales, while physical retail sales would help the regional market to continue to be a promising region for this market. The different nations of the region suffer from severe air pollution, which needs hair cleansing on a regular basis. Take, for example, the Climate and Clean Air Coalition's data. According to the Org on Air Pollution in Asia and the Pacific 2019, nearly 4 billion people are exposed to levels of air pollution that are harmful to their health. Furthermore, the region's developing spa industry is anticipated to boost the adoption of hair care product. For example, according to figures released by the Economic Times in January 2018, India's Sap firms are worth USD 1,719.89 million.
The China market dominated the Asia Pacific Hair & Scalp Care Market by Country in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $11,690.1 million by 2027. The Japan market is exhibiting a CAGR of 6.5% during (2021 - 2027). Additionally, The India market would witness a CAGR of 7.8% during (2021 - 2027).
Based on Product, the market is segmented into Anti-dandruff (Hair Shampoo and Hair Conditioner & Others), Hair Loss (Hair Shampoo, Hair Conditioner, Hair Oil and Others), Dry & Dull Hair (Hair Shampoo & Conditioner, Hair Oil, and Others), Dry & Itchy Scalp (Hair Shampoo & Conditioner and Hair Oil), White & Grey Hair (Hair Shampoo & Conditioner and Hair Oil & Others) and others. Based on Distribution Channel, the market is segmented into Government, Hypermarket & Supermarket, Pharmacy & Drug Stores, Specialty Store, Online and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Hair & Scalp Care Market is Projected to reach USD 121.4 Billion by 2027, at a CAGR of 6.5%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include L'Oreal Group, Unilever PLC, The Procter & Gamble Company (P&G), Beiersdorf AG, Johnson & Johnson, The Estée Lauder Companies Inc., Amorepacific Corporation, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Shiseido Co., Ltd., and Kao Corporation (Kanebo Cosmetics Inc.)
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