The Asia Pacific Eyelash Serum Market would witness market growth of 7.1% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 21928.4 Thousand Units, showcasing a growth of 17.9% (2020-2023).
Supermarkets and hypermarkets are a common distribution channel for these serums, offering a wide range of beauty and personal care products under one roof. These large retail stores cater to mass-market consumers, providing convenient access to a variety of these serums, from conventional to organic options. The advantage of purchasing through supermarkets and hypermarkets is the immediate availability of the product, allowing consumers to compare various brands and choose according to their preferences. Thus, the Supermarkets and hypermarkets Segment in China market consumed a Volume of 3203.9 Thousand Units in 2023.
The China market dominated the Asia Pacific Eyelash Serum Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $176.4 million by 2031. The Japan market is registering a CAGR of 6.4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.8% during (2024 - 2031).
These serums are more affordable and convenient than expensive salon treatments or lash extensions. The ease of application and the ability to use these products at home contribute to their growing popularity. As consumers become more conscious of the ingredients in their beauty products, there is a growing demand for these serums formulated with natural, cruelty-free, and non-harmful ingredients.
Moreover, these serums serve a variety of uses, both aesthetic and health related. These serums are often marketed as a solution to common problems such as sparse, thinning, and damaged lashes. The most common use of these serums is to enhance eyelashes' natural length and thickness. Many serums contain active ingredients like biotin, peptides, and prostaglandin analogs that stimulate hair follicles and promote the growth of longer and fuller lashes.
India's cosmetic and personal care industry is set to experience robust growth, with a projected value of US$20 billion by 2025, expanding at an annual growth rate of 25%. This growth is attributed to the rise in disposable incomes and changing consumer preferences toward premium products, especially in the luxury segment, which is anticipated to grow by 15%. As disposable income increases, Indian consumers become more inclined toward personal care products, including these serums, a convenient solution for enhancing natural beauty. In addition, China’s growing disposable income, which rose to 29,398 yuan per capita in the first three quarters of 2023, contributes to expanding the beauty industry, including this market. With a 6.3% year-on-year increase, Chinese consumers increasingly spend on luxury and personal care products, including skincare and beauty treatments. Therefore, India and China are poised to become key markets for eyelash serums, driven by increasing disposable incomes and evolving beauty standards.
Free Valuable Insights: The Global Eyelash Serum Market is Predict to reach USD 1.54 Billion by 2031, at a CAGR of 6.7%
Based on Ingredients, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Specialty Stores, Online, and Other Distribution Channels. Based on Type, the market is segmented into Lash Primer, Peptides, and Prostaglandins. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Australia, and Rest of Asia Pacific.
By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
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