According to a new report, published by KBV research, The Global Eyelash Serum Market size is expected to reach $1.54 billion by 2031, rising at a market growth of 6.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 42020.7 Thousand Units experiencing a growth of 17.1% (2020-2023).
The trend of personalization is extending into the eyelash serum market. Companies offer customized serums tailored to individual lash types, hair growth cycles, and specific beauty needs. These products may include a combination of ingredients designed to address unique concerns such as lash thinning, loss due to health conditions, or uneven lash growth.
The Conventional segment is experiencing a CAGR of 6.5 % during the forecast period. Conventional eyelash serums typically contain active ingredients such as prostaglandins, peptides, and other synthetic compounds proven to stimulate lash growth effectively. Consumers have widely used these products due to their fast-acting results and high efficacy.
The Supermarket & Hypermarket segment led the maximum revenue in the Global Eyelash Serum Market by Distribution Channel in 2023, thereby, achieving a market value of $612 million by 2031. This can be attributed to the widespread availability of beauty and personal care products in these large retail stores, making it a convenient shopping option for consumers. Consumers often prefer purchasing eyelash serums in physical stores where they can directly examine the product and receive personalized advice.
The Lash Primer segment is growing at a CAGR of 6.4 % during the forecast period. Lash primers are widely popular as they prepare the eyelashes for mascara application, helping improve the appearance of lashes by enhancing volume, length, and thickness. Consumers increasingly use lash primers as a first step in their eyelash care routine, especially in combination with other serums and mascaras.
Full Report: https://www.kbvresearch.com/eyelash-serum-market/
The Asia Pacific region dominated the Global Eyelash Serum Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $636.1 Million by 2031. The North America region is anticipated to grow at a CAGR of 6% during (2024 - 2031). Additionally, The Europe region would witness a CAGR of 6.5% during (2024 - 2031).
By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
Unique Offerings 
