Asia Pacific Customer Intelligence Platform Market

Asia Pacific Customer Intelligence Platform Market Size, Share & Industry Trends Analysis Report By Data Channel, By Vertical, By Deployment Mode (Cloud and On-premise), By Organization Size, By Component, By Application, By Country and Growth Forecast, 2022 - 2028

Report Id: KBV-13797 Publication Date: February-2023 Number of Pages: 175
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Market Report Description

The Asia Pacific Customer Intelligence Platform Market would witness market growth of 28.7% CAGR during the forecast period (2022-2028).

The subsequent level of client data management is a customer intelligent platform (CIP). It integrates billions of data points from many sources to provide insights, serving and connecting business users in sales, marketing, commerce, and service. To comprehend, analyze, and assess structured and unstructured data throughout the company, a CIP uses AI and machine learning. A CIP's single customer view improves customer experience and company agility. The program makes data accessible to users in numerous places, so they can keep the business process running smoothly.

A single, reliable source makes it possible for advertisers and marketers to precisely target consumers following their choices, geography, and requirements. In addition, the CDP's real-time data will assure ROI via campaigns planned by product managers and engineers from distant regions. In these situations, inaccurate data might contribute to the company's demise. As a consequence, it is essential to have precise information about clients and their needs. The platform can provide customized, real-time solutions in this situation. As a result, the need for consumer data platforms is anticipated to increase throughout the epidemic.

The Asia-Pacific area is also anticipated to expand significantly, improving the region's emerging countries' embrace of mobile and internet banking, including Singapore, China, and India. The rapid rise of e-commerce is what is fueling the industry's expansion. In addition, the region's widespread adoption of mobile and internet banking promotes the usage of digital banking services for retail payments. In addition, numerous countries' governments are undertaking several measures to develop the BFSI industry in the area. For instance, the Reserve Bank of India (RBI) has encouraged mobile payments, one of the main factors driving the expansion of the banking sector, by abolishing the transaction limit of $745 and enabling banks to establish their restrictions. This supports the growth of the regional market.

The China market dominated the Asia Pacific Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $664.4 million by 2028. The Japan market is estimated to grow a CAGR of 27.9% during (2022 - 2028). Additionally, The India market would experience a CAGR of 29.5% during (2022 - 2028).

Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Worldwide Customer Intelligence Platform Market is Projected to reach USD 8.3 Billion by 2028, at a CAGR of 28.1%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation,, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Data Channel

  • Web & Email
  • Social Media
  • Mobile
  • Call Centers
  • In Store
  • Others

By Vertical

  • BFSI
  • Telecom
  • Travel & Hospitality
  • Retail & eCommerce
  • Healthcare & Life Sciences
  • Manufacturing
  • Energy & Utilities
  • Media & Entertainment
  • Others

By Deployment Mode

  • Cloud
  • On-premise

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By Component

  • Platform (without Services)
  • Services

By Application

  • Customer Data Collection & Management
  • Customer Behaviour Analytics
  • Customer Segmentation & Targeting
  • Customer Experience Management & Personalized Recommendation
  • Customer Retention & Engagement
  • Omnichannel Marketing & Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

  • IBM Corporation
  •, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet, Inc.)
  • Oracle Corporation
  • Accenture PLC
  • SAP SE
  • Informatica, LLC
  • Adobe, Inc.
  • SAS Institute, Inc.
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