Published Date: 28-Feb-2023
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According to a new report, published by KBV research, The Global Customer Intelligence Platform Market size is expected to reach $8.3 billion by 2028, rising at a market growth of 28.1% CAGR during the forecast period.
The Social Media segment is showcasing a CAGR of 27.8% during (2022 - 2028). Brands can use social media intelligence to make decisions based on social media-derived customer data. Social media intelligence transforms online data into useful information, going beyond simply tracking "vanity KPIs" like hashtags and mentions. These methods can help brands measure their equity more precisely, spot new trends, and comprehend different client tribes. They can even learn how to communicate with crucial audiences online, improving their marketing choices.
The BFSI segment is leading the Global Customer Intelligence Platform Market by Vertical in 2021 thereby, achieving a market value of $1.7 billion by 2028. Several banks continue to use an account-centric business strategy where a client is treated more like an "account" than a "human person." This impression needs to change. To offer personalized services and increase customer happiness, the BFSI industry must switch from an account-centric to a customer-centric mindset. In addition, to effectively acquire and manage client data, banks must have a solid data platform that supports their digital platform. This will likely lead to an expansion of the market in this niche.
The On-premise segment has shown the growth rate of 25.9% during (2022 - 2028). Implementing a customer intelligence platform creates a connection between offline consumer data and conventional marketing techniques, and online digital marketing techniques. The on-premises implementation aids in gathering client information and downloading contact history information about who is contacted and when.
The Large Enterprises segment acquired maximum revenue share in the Global Customer Intelligence Platform Market by Organization Size in 2021 thereby, achieving a market value of $5.3 billion by 2028. Enterprises employ a customer intelligence platform to enhance revenue share, draw in new consumers, boost customer retention, change or launch new goods, and optimize operations. Predictive analytics, decision management, real-time scoring, customer interaction, cross-campaign optimization, and customer lifetime value segmentation are some key features of customer intelligence solutions.
The Services segment is poised to grow at a CAGR of 29.9% during (2022 - 2028). Organizations may simplify their marketing activities with the use of these services. It also covers the assistance suppliers of customer intelligence platforms provide to help their clients use and maintain customer intelligence platform solutions effectively. Organizations are increasingly using customer intelligence platform services to handle marketing needs for ever-changing client expectations as customer data becomes more and more prevalent.
The Customer Data Collection & Management segment is generating highest revenue share in the Global Customer Intelligence Platform Market by Application in 2021 thereby, achieving a market value of $2.5 billion by 2028. Customer data consists of companies' behavioral, demographic, and private data on their clients. Brands gather customer data to comprehend, interact with, and engage target consumers more effectively. Businesses may better understand what consumers want from brands, the particular products they're looking for, and the preferred engagement methods due to customer data.
The North America market dominated the Global Customer Intelligence Platform Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $3 billion by 2028. The Europe market is exhibiting a CAGR of 27.5% during (2022 - 2028). Additionally, The Asia Pacific market would showcase a CAGR of 28.7% during (2022 - 2028).
Full Report: https://www.kbvresearch.com/customer-intelligence-platform-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
By Data Channel
By Deployment Mode
By Organization Size
Unique Offerings from KBV Research
North America Customer Intelligence Platform Market Future Scope & Opportunities 2022-2028
Europe Customer Intelligence Platform Market Size & Growth Forecast 2022-2028
Asia Pacific Customer Intelligence Platform Market Size, Share & Industry Outlook to 2028
LAMEA Customer Intelligence Platform Market Growth, Trends & Forecasts 2022-2028