“Global User Experience (UX) Research Software Market to reach a market value of 896.19 Million by 2031 growing at a CAGR of 11.4%”
The Global User Experience (UX) Research Software Market size is expected to reach $896.19 million by 2031, rising at a market growth of 11.4% CAGR during the forecast period.
As healthcare services and pharmaceutical companies continue to digitize and enhance their patient and customer interactions, UX research software has become essential for improving the usability of health-related websites, apps, and digital tools. The need to provide seamless experience for patients, healthcare professionals, and caregivers has made UX research an integral part of the digital healthcare transformation, driving its adoption in this sector. Thus, in 2023, the healthcare & pharmaceuticals segment held 19% revenue share in the market.
As companies aim to create products that cater to users’ needs and enhance satisfaction, the demand for data-driven insights in product development is skyrocketing. UX research software is critical in this process as it provides actionable data that informs design decisions and helps businesses craft better user experiences. Additionally, the increasing adoption of Agile and Lean methodologies in product development has propelled the demand for UX research software. These methodologies emphasize iterative processes, continuous feedback, and rapid prototyping, which rely heavily on user experience testing and research. Therefore, increasing adoption of agile and lean methodologies in development drives the market's growth.
However, one of the major challenges limiting the widespread adoption of UX research software is the high cost of advanced tools, especially for small and medium-sized enterprises (SMEs). These businesses often operate on tight budgets and may find investing in sophisticated research tools with high licensing fees, setup costs, and ongoing maintenance expenses difficult. Thus, the high cost of advanced UX research tools for small and medium-sized enterprises (SMEs) is hampering the market's growth.
Based on deployment, the market is divided into on-premises and cloud. The on-premises segment held 53% revenue share in the market in 2023. On-premises solutions are favored by organizations that require greater control over their data and IT infrastructure. These deployments offer enhanced security, as businesses can manage sensitive data internally and ensure compliance with strict regulations.
On the basis of enterprise type, the market is segmented into large enterprises and small and medium enterprises (SMEs). The small and medium enterprises (SMEs segment recorded 39% revenue share in the market in 2023. SMEs increasingly adopt UX research tools as part of their digital transformation efforts to improve product development and customer experience.
By industry, the market is divided into financial services, retail & consumer goods, healthcare & pharmaceuticals, automotive, travel & hospitality, and others. In 2023, the financial services segment registered 26% revenue share in the market. Financial institutions have increasingly recognized the importance of UX research to improve their digital platforms, optimize customer experiences, and ensure seamless interactions across their services.
Free Valuable Insights: Global User Experience (UX) Research Software Market size to reach USD 896.19 Million by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 27% revenue share in the market in 2023. This growth is driven by the rapid digitalization across key retail, automotive, and healthcare industries in countries like China, India, and Japan.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 383.58 Million |
| Market size forecast in 2031 | USD 896.19 Million |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 11.4% from 2024 to 2031 |
| Number of Pages | 205 |
| Tables | 360 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Deployment, Enterprise Type, Industry, Region |
| Country scope |
|
| Companies Included | Typeform, Qualtrics, LLC (Silver Lake Technology Management, L.L.C.), UserZoom (UserTesting Group), Optimal Workshop Ltd., Lookback Group, Inc, PlaybookUX LLC, Maze, Dovetail Research Pty. Ltd., UsabilityHub Pty Ltd (Lyssna) and Hotjar Ltd. (ContentSquare) |
By Deployment
By Enterprise Type
By Industry
By Geography
This Market size is expected to reach $896.19 million by 2031.
Rising Demand for Data-Driven Insights in Product Development are driving the Market in coming years, however, Data Privacy and Security Concerns with User Data Collection restraints the growth of the Market.
Typeform, Qualtrics, LLC (Silver Lake Technology Management, L.L.C.), UserZoom (UserTesting Group), Optimal Workshop Ltd., Lookback Group, Inc, PlaybookUX LLC, Maze, Dovetail Research Pty. Ltd., UsabilityHub Pty Ltd (Lyssna) and Hotjar Ltd. (ContentSquare)
The expected CAGR of this Market is 11.4% from 2024 to 2031.
The Large Enterprise segment is leading the Market by Enterprise Type in 2023; thereby, achieving a market value of $533.3 million by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $317.4 million by 2031.
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 