The Global User And Entity Behavior Analytics Market size is expected to reach $10.6 billion by 2030, rising at a market growth of 32.2% CAGR during the forecast period.
One key industry that is more vulnerable to cyber threats is the BFSI. The BFSI segment will capture approximately 1/5th share in the market by 2030, to keep up with evolving technological trends, client demand, and intense competition, the banking & finance sectors are swiftly implementing cutting-edge technologies and increasing their IT investment rapidly. There have been many significant cyber-attacks over the past 15 years, such as data theft, intellectual property theft, distributed denial of service (DDoS), and cyber fraud, their impact has risen quicker than a company's capacity to defend itself against and recover from them.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2023, Palo Alto Networks made threat detection and response module enhancement to its XIAM platform, to initiate anomalous activity based on identity and user behavior. Additionally, In April, 2023, Fortinet, Inc. enhanced the Fortinet Security Fabric, to support modern threat protection and correlated response for a self-protecting ecosystem over clouds, networks, and endpoints.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation are the forerunners in the Analytics Market. Companies such as Cisco Systems, Inc., Fortinet, Inc. and Palo Alto Networks, Inc. are some of the key innovators in the Market. In April, 2023, Cisco launched the new XDR solution and the advanced features for Duo MFA for helping organizations better protect the integrity of their complete IT ecosystem.
Most suppliers and industries utilize UEBA solutions along with other security solutions mainly because these solutions are easily incorporated with other solutions and provide an additional layer of security. Traditional systems like cloud access security brokers (CASBs) or detection and response platforms often include UEBA solutions as packaged offers or embedded components. Similar trends are also being observed with XDR, a new generation of threat detection & response technologies rapidly merging with UEBA. Any data source, whether a cloud, endpoint, or network, is represented by the "X" in XDR. Thus, such integrations of UEBA with other tools are proving to be highly efficient, increasing their deployment and facilitating the expansion of the market.
As more businesses migrate their systems as well as their applications to cloud services and introduce IoT devices, the need for effective threat security tools that can identify and protect these devices and systems grows. The employment of UEBA solutions may be encouraged by cloud and IoT adoption by advancing the apps and systems that need to be secured. The rising usage of cloud and IoT also makes automation more important since more systems and devices need to be protected. By minimizing insider risks, businesses can increase their security operations and respond quickly to challenges. The market will grow in the upcoming years, according to these aspects taken together.
While the adoption of UEBA tools is rising, it still is considered inefficient or neglected because of the availability of effective alternates like SIEM, NTA, SOAR, etc. For example, Security Information and Event Management (SIEM) tools are effective security management tools and are capable of identifying and countering sophisticated threats. As a result, skilled threat actors carry out ongoing attacks rather than one-off threats, which might otherwise go unnoticed for several weeks or even months by conventional threat management technologies. Furthermore, NTA is comparatively simple to deploy and enables businesses to profile individuals and network equipment. Thus, these alternatives significantly reduce the demand for UEBA tools and hamper the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Product Launches and Product Expansions.
Based on component, the market is characterized into solution and services. The services segment procured a considerable growth rate in the market in 2022. Services for user and entity behavior analytics include setup, upkeep, customer support, consultancy, and training. The growth of the segment is anticipated to continue throughout the projected period due to the rising demand for UEBA services across a range of end-use industries, including IT and telecommunications, BFSI, and healthcare businesses.
By organization size, the market is divided into large enterprises and SMEs. The small and medium enterprises segment garnered a remarkable growth rate in the market in 2022. Small and medium-sized businesses are the most lucrative and simple target sector for cyber attackers because of the security infrastructures, lack of awareness, and technological expertise. Growing technical capabilities in user and entity behavioral analytics services provide extremely accurate and economical services to identify possible dangers.
Based on vertical, the market is segmented into BFSI, IT & telecom, retail & e-commerce, healthcare & life sciences, manufacturing, government & defense, education, and others. The IT and telecom segment procured the highest revenue share in the market in 2022. Due to the easy accessibility of valuable customer data, extensive and sophisticated networks, and increased usage of linked technologies, the IT and telecommunications sector is experiencing a rapid rise in data loss, security breaches, and extremely vulnerable cyberattacks.
On the basis of deployment mode, the market is classified into on-premise and cloud. The cloud segment acquired the largest revenue share in the market in 2022. Cloud-based UEBA tools are regarded as a license model. Based on their usage needs, spending limits, available time, and corporate objectives, it enables enterprises to make use of product offers. It is a versatile and affordable method for finding vulnerabilities and possible threats across servers and networks.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 1.2 Billion |
| Market size forecast in 2030 | USD 10.6 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 32.2% from 2023 to 2030 |
| Number of Pages | 314 |
| Number of Table | 463 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Component, Organization size, Deployment Mode, Vertical, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered the largest revenue share in the analytics market in 2022. Due to the existence of major UEBA solutions and service providers like IBM, Microsoft, McAfee, Palo Alto Networks, Varonis, etc., the market is anticipated to experience good growth potential in North America. Consequently, substantial development possibilities are anticipated for the demand for user and entity behavior analytics in the North America regional market.
Free Valuable Insights: Global User And Entity Behavior Analytics Market size to reach USD 10.6 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Cisco Systems, Inc., IBM Corporation, Check Point Software Technologies Ltd., Varonis Systems, Inc., Palo Alto Networks, Inc., Fortinet, Inc., Rapid7, Inc., Sophos Group PLC (Thoma Bravo) and McAfee Corp.
By Component
By Vertical
By Organization size
By Deployment Mode
By Geography
The Market size is projected to reach USD 10.6 billion by 2030.
Rising number of IoT and cloud-based connected devices are driving the Market in coming years, however, Availability of alternative security-enhancing tools restraints the growth of the Market.
Microsoft Corporation, Cisco Systems, Inc., IBM Corporation, Check Point Software Technologies Ltd., Varonis Systems, Inc., Palo Alto Networks, Inc., Fortinet, Inc., Rapid7, Inc., Sophos Group PLC (Thoma Bravo) and McAfee Corp.
The Solution segment acquired maximum revenue in the Market by Component in 2022; thereby, achieving a market value of $7.5 Billion by 2030.
The Large Enterprises segment is leading the Market by Organization size in 2022; thereby, achieving a market value of $6.1 Billion by 2030.
The North America region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3.7 Billion by 2030.
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