The USA Drinking Yogurt Market size is expected to reach $10.9 Billion by 2030, rising at a market growth of 5.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 926.8 million litres, experiencing a growth of 5.3% (2019-2022).
The drinking yogurt market in the United States has witnessed substantial growth in recent years, driven by evolving consumer preferences towards healthier beverage options and the rising popularity of probiotic-rich products. This segment within the broader dairy industry has become a dynamic and competitive landscape, reflecting the nation's changing dietary patterns and wellness trends.
One key factor contributing to the growth of the drinking yogurt market is the growing awareness of the health benefits of probiotics in drinking yogurts. Probiotics promote digestive health and strengthen the immune system, aligning with the broader wellness movement in the United States. As a result, consumers are turning to drinking yogurt not only as a delicious snack but also as a functional and wholesome addition to their daily routines.
In terms of distribution, the convenience of on-the-go packaging has contributed to the popularity of drinking yogurts, making them a preferred choice for busy Americans seeking portable and nutritious refreshments. As the industry continues to evolve, it is expected that product innovation, strategic partnerships, and a focus on health and wellness will remain pivotal in shaping the future trajectory of the drinking yogurt market in the United States.
In the United States, the consumption of drinking yogurt has become increasingly popular, with supermarkets and hypermarkets emerging as the predominant purchasing methods for this dairy product. These establishments offer diverse drinking yogurt brands, flavors, and packaging options, providing consumers with a convenient and comprehensive shopping experience.
Supermarkets like Walmart play a pivotal role in shaping the drinking yogurt market landscape. Their extensive reach and large floor spaces allow for displaying and promoting various drinking yogurt brands, creating a competitive industry environment. Shoppers benefit from the one-stop-shop convenience offered by supermarkets, where they easily compare prices, explore new flavors, and access a broad selection of products.
According to NACS, in 2020, Walmart saw a 20% expansion in its pickup and delivery capacity, and it aims to further increase it by 35%. Notably, in 2021, Walmart witnessed a remarkable surge of 170% in the number of orders originating from its stores. Drawing parallels, the drinking yogurt market in the United States is currently witnessing a surge in supermarkets. This upswing signifies a notable expansion and increasing influence within the drinking yogurt market.
Hypermarkets, larger retail spaces that combine features of supermarkets and department stores, also contribute significantly to the popularity of drinking yogurt in the U.S. Hypermarket chains like Target offer bulk purchasing options, appealing to consumers seeking cost-effective and family-sized quantities of drinking yogurt. The vast product offerings within hypermarkets cater to diverse consumer preferences, from traditional to innovative and niche drinking yogurt varieties.
Accessibility, promotional activities, and consumer trust further accentuate the prominence of supermarkets and hypermarkets in the U.S. drinking yogurt market. These retail giants often collaborate with manufacturers to introduce exclusive products or promotions, attracting consumers and fostering brand loyalty. Thus, supermarkets and hypermarkets have become prominent in the U.S. drinking yogurt market, offering diverse choices and one-stop convenience.
In recent years, the United States has witnessed a significant surge in the consumption and popularity of drinking yogurt, with a notable increase in the prevalence of tetra packs as the preferred packaging choice within the drinking yogurt market. One of the primary drivers behind the rise of tetra packs in the drinking yogurt sector is the growing demand for convenient, on-the-go options. With an increasing number of Americans leading busy lifestyles, there is a heightened need for portable and easily consumable products. Tetra packs provide a practical solution, offering a lightweight and easy-to-carry packaging format that caters to the fast-paced nature of daily life.
The convenience, health benefits, and eco-friendliness of tetra packs have collectively contributed to their rising prevalence in the U.S. drinking yogurt market. As manufacturers respond to evolving consumer demands, adopting tetra packs is expected to persist, shaping the landscape of the U.S. beverage industry.
Moreover, the U.S. consumer base has become increasingly health-conscious, seeking nutritious and functional beverage options. Tetra packs are often chosen for their ability to preserve the freshness and nutritional integrity of drinking yogurt without the need for preservatives. The packaging protects the contents from light and air, ensuring a longer shelf life while maintaining quality and taste.
Environmental considerations have also played a role in the growing popularity of tetra packs in the U.S. Consumers are increasingly mindful of the ecological impact of their choices, and tetra packs are recognized for their eco-friendly attributes. These packages are lightweight, reducing transportation-related carbon emissions, and they are recyclable, aligning with the sustainability preferences of environmentally conscious consumers. Hence, the surge in tetra pack usage within the U.S. drinking yogurt market reflects a consumer-driven shift towards convenience, health consciousness, and environmental sustainability.
The drinking yogurt market has grown significantly in recent years, driven by consumer preferences for convenient and healthy beverage options. One prominent player in the drinking yogurt market is Danone. As a global food company, Danone has a strong presence in the dairy industry, and its yogurt products, including those in drinkable form, have gained widespread popularity. The company's commitment to promoting health and well-being aligns with the growing consumer demand for nutritious and functional beverages.
Another player, Yakult, from Japan, has become a household name worldwide, particularly known for its probiotic-rich fermented milk drinks. The company's focus on digestive health has resonated with consumers seeking products that contribute to overall well-being.
Greek yogurt giant Chobani has also made significant strides in the drinking yogurt market. Known for its thick and creamy yogurt products, Chobani has successfully extended its portfolio to include convenient, portable, drinkable yogurt options. The company's emphasis on using natural ingredients and offering a variety of flavors has contributed to its success in capturing a share of the growing industry.
A global leader, Nestlé in the food and beverage industry, has a strong presence in the drinking yogurt market. With an extensive product portfolio that includes well-known brands such as Nesquik and Actimel, Nestlé has successfully catered to diverse consumer preferences. The company's innovation in introducing new flavors and formulations reflects its commitment to staying ahead in a competitive industry.
In the United States, The Dannon Company, a subsidiary of Danone, has been a major player in the drinking yogurt market. The company's flagship brand, Dannon, offers a range of yogurt-based beverages, capitalizing on the popularity of yogurt as a versatile and nutritious snack. Dannon's efforts to adapt its product offerings to changing consumer trends have contributed to its sustained success in the industry.
Closer to home, smaller and niche players have also made noteworthy contributions to the drinking yogurt market. Local and artisanal brands often focus on unique flavors, organic ingredients, and health-conscious formulations to carve out a niche. These companies cater to consumers seeking distinct and personalized options in the crowded industry. Overall, the drinking yogurt market is characterized by a mix of global giants, regional leaders, and emerging players. The industry's growth is fueled by a combination of factors, including increasing awareness of health and wellness, demand for on-the-go snack options, and the continual innovation by companies to meet evolving consumer preferences.
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