“Global Sports Streaming Platform Market to reach a market value of USD 72.29 Billion by 2031 growing at a CAGR of 12.2%”
The Global Sports Streaming Platform Market size is expected to reach $72.29 billion by 2031, rising at a market growth of 12.2% CAGR during the forecast period.
The North America segment garnered 34% revenue share in the market in 2023. The region is home to some of the most valuable and widely followed sports leagues worldwide, including the NFL, NBA, MLB, and NHL, contributing significantly to the demand for streaming services. Consumers in the U.S. and Canada are quick to adopt new technologies, and the growing trend of cord-cutting has further accelerated the shift from traditional cable TV to digital streaming.
The increasing demand for on-demand content is significantly transforming the landscape of sports broadcasting. In contrast to traditional television, which adheres to rigid schedules and limited viewing flexibility, sports streaming platforms offer users the freedom to access content at their convenience. Hence, sports organizations and broadcasters are investing heavily in digital infrastructure and exclusive streaming rights to meet this evolving demand, solidifying the role of on-demand content as a cornerstone of the modern sports entertainment industry.
Additionally, since smartphones are used by billions of people globally, they have become the main platform for consuming content, including live and on-demand sports. The convenience of streaming matches on the go has reshaped consumer behavior, making digital access to sports content more of a necessity than a luxury. Thus, as smartphone penetration continues to rise, especially in underserved markets, its impact on the growth and evolution of the sports streaming industry will only become more profound.
However, Major sports events such as the FIFA World Cup, IPL, NBA, and the Olympics are considered premium content and often involve fierce bidding wars among broadcasters. These rights are typically secured by large, well-funded media corporations that can afford to pay exorbitant sums for exclusive access. Hence, this fragmentation, fueled by costly licensing agreements, acts as a barrier to seamless sports viewing experiences and hampers the overall expansion of the sports streaming industry.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Based on device type, the market is classified into smartphones & tablets, smart TVs & set-top boxes, and PCs & laptops. The smart TVs & set-top boxes segment procured 37% revenue share in the market in 2023. Smart TVs have become central to in-home entertainment as consumers increasingly adopt smart home ecosystems. These devices offer features like built-in streaming apps (e.g., ESPN, Hotstar, DAZN), voice control, and access to 4K or UHD resolution, which elevate the experience of watching live sports.
On the basis of sport type, the market is divided into football/soccer, basketball, cricket, tennis, baseball, and others. The basketball segment recorded 17% revenue share in the market in 2023. The basketball segment thrives on its fast-paced gameplay, star-driven appeal, and wide international following, particularly in North America, China, and Europe. Major leagues like the NBA have embraced digital-first strategies, offering exclusive online content, social media engagement, and streaming partnerships that appeal to tech-savvy audiences.
Free Valuable Insights: Global Sports Streaming Platform Market size to reach USD 72.29 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 29% revenue share in the market in 2023. Countries such as India, China, Japan, and Australia are seeing explosive growth in digital content consumption, with sports being a major contributor. Events like the Indian Premier League (IPL), cricket World Cups, and regional football leagues attract millions of online viewers.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 29.43 Billion |
| Market size forecast in 2031 | USD 72.29 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 12.2% from 2024 to 2031 |
| Number of Pages | 208 |
| Number of Tables | 290 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Device Type, Sport Type, Region |
| Country scope |
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| Companies Included | Google LLC (Youtube, LLC), Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation), Amazon.com, Inc., Hulu, LLC (The Walt Disney Company), DAZN Limited, FuboTV Inc., Peacock TV, LLC (NBCUniversal Media, LLC), Paramount Plus, Apple, Inc. (Apple TV), and beIN Media Group |
By Device Type
By Sport Type
By Geography
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