Shaving Cream Market

Global Shaving Cream Market Size, Share & Trends Analysis Report By End User (Men, and Women), By Distribution Channel, By Price Point (Low, Medium, and High), By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-22291 Publication Date: April-2024 Number of Pages: 339
2023
USD 16.1 Billion
2031
USD 30.3 Billion
CAGR
8.3%
Historical Data
2020 to 2022

“Global Shaving Cream Market to reach a market value of USD 30.3 Billion by 2031 growing at a CAGR of 8.3%”

Analysis of Market Size & Trends

The Global Shaving Cream Market size is expected to reach $30.3 billion by 2031, rising at a market growth of 8.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,119.9 million units (PACK OF 6OZ), experiencing a growth of 9.0% (2020-2023).

Shaving is a routine part of grooming for many European men, which drives the demand for it. Thus, the Europe region generated 34.6% revenue share in the market 2023. In the terms of volume, the Europe region attained a volume of 305.5 million units (Pack of 6Oz) in the market 2021. Men are increasingly adopting grooming routines beyond basic hygiene, seeking products that offer skincare benefits and enhance their overall grooming experience. The expanding male grooming sector fuels demand for it as a staple for European men.

Shaving Cream Market Size - Global Opportunities and Trends Analysis Report 2020-2031

There has been a cultural shift in recent years, with more emphasis on personal grooming and self-care among men. This shift has increased acceptance and encouragement of grooming practices beyond basic hygiene, including shaving. Social media platforms have greatly influenced men's grooming styles.

Additionally, many nations experienced significant increases in online retail sales in 2020. The Republic of Korea reported the largest percentage, rising from 20.8% to 25.9%. Therefore, the expansion of e-commerce and online retailing promotes the market’s growth.

However, as more men embrace facial hair trends such as beards, mustaches, and stubble, there is a corresponding decrease in the frequency of shaving. Men who opt for longer or stylized facial hair often trim and shape it rather than shaving it completely. Therefore, increasing preference for facial hair hinders the market’s growth.

Driving and Restraining Factors
Shaving Cream Market
  • Increasing male grooming trends
  • Growing demand from the female users
  • Expansion of the e-commerce and online retailing
  • Increasing preference for facial hair
  • Rise of permanent hair removal technologies
  • Expanding men’s grooming industry
  • Development of innovative packaging designs
  • Increasing competition from alternative products
  • Concerns about skin sensitivity and irritation

By End User Analysis

Based on end user, the market is divided into men and women. In 2023, the men segment garnered 86.8% revenue share in the market. Men shave more frequently than women due to societal norms and personal grooming preferences. In the terms of volume, the men segment would register 779.6 million units (Pack of 6Oz) in the market 2020.

Shaving Cream Market Share and Industry Analysis Report 2023

By Price Point Analysis

On the basis of price point, the market is segmented into low, medium, and high. The low segment recorded 50.6% revenue share in the market in 2023. Many consumers, especially those on tight budgets or seeking to minimize grooming expenses, prioritize affordability when purchasing shaving cream.

By Distribution Channel Analysis

Based on distribution channel, the market is categorized into hypermarkets & supermarkets, specialty stores, online sales channel, and others. The hypermarkets & supermarkets segment generated 27.7% revenue share in the market in 2023. In the terms of volume hypermarkets & supermarkets segment attained a volume of 308 million units (Pack of 6Oz) in the market 2022.

Free Valuable Insights: Global Shaving Cream Market size to reach USD 30.3 billion by 2031

By Regional Analysis

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 28.3% revenue share in the market. Economic growth in many countries across the Asia-Pacific region has led to an increase in disposable income.

Shaving Cream Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 16.1 Billion
Market size forecast in 2031 USD 30.3 Billion
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 8.3% from 2024 to 2031
Quantitative Data

Volume in Million Units, Revenue in USD Billion, and CAGR from 2020 to 2031

Number of Pages 690
Number of Tables 339
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Price Point, Distribution Channel, End User, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included

Beiersdorf AG, The Colgate Palmolive Company, ArtNaturals, Barbasol (Perio, Inc.), L'Oréal S.A., Billy Jealousy, LLC., Pacific Shaving Company, Castle Forbes Collection Limited, Edgewell Personal Care, Dollar Shave Club, Inc. (Nexus Capital Management)

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List of Key Companies Profiled

  • Beiersdorf AG 
  • The Colgate Palmolive Company
  • ArtNaturals
  • Barbasol (Perio, Inc.)
  • L'Oréal S.A.
  • Billy Jealousy, LLC.
  • Pacific Shaving Company
  • Castle Forbes Collection Limited
  • Edgewell Personal Care
  • Dollar Shave Club, Inc. (Nexus Capital Management)

Shaving Cream Market Report Segmentation

By End User (Volume, Million Units, USD Billion, 2020-2031)

  • Men
  • Women

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

  • Specialty Stores
  • Hypermarkets & Supermarkets
  • Online Sales Channel
  • Others

By Price Point (Volume, Million Units, USD Billion, 2020-2031)

  • Low
  • Medium
  • High

By Geography (Volume, Million Units, USD Billion, 2020-2031)

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Frequently Asked Questions About This Report

This Market size is expected to reach $30.3 billion by 2031.

Increasing male grooming trends are driving the Market in coming years, however, Increasing preference for facial hair restraints the growth of the Market.

Beiersdorf AG, The Colgate Palmolive Company, ArtNaturals, Barbasol (Perio, Inc.), L'Oréal S.A., Billy Jealousy, LLC., Pacific Shaving Company, Castle Forbes Collection Limited, Edgewell Personal Care, Dollar Shave Club, Inc. (Nexus Capital Management)

In the year 2023, the market attained a volume of 1,119.9 million units (PACK OF 6OZ), experiencing a growth of 9.0% (2020-2023).

The Specialty Stores segment is leading the Market by Distribution Channel in 2023; thereby, achieving a market value of $10.9 billion by 2031.

The Europe region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10 billion by 2031.

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