The Global Shaving Cream Market size is expected to reach $30.3 billion by 2031, rising at a market growth of 8.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,119.9 million units (PACK OF 6OZ), experiencing a growth of 9.0% (2020-2023).
Shaving is a routine part of grooming for many European men, which drives the demand for it. Thus, the Europe region generated 34.6% revenue share in the market 2023. In the terms of volume, the Europe region attained a volume of 305.5 million units (Pack of 6Oz) in the market 2021. Men are increasingly adopting grooming routines beyond basic hygiene, seeking products that offer skincare benefits and enhance their overall grooming experience. The expanding male grooming sector fuels demand for it as a staple for European men.
There has been a cultural shift in recent years, with more emphasis on personal grooming and self-care among men. This shift has increased acceptance and encouragement of grooming practices beyond basic hygiene, including shaving. Social media platforms have greatly influenced men's grooming styles.
Additionally, many nations experienced significant increases in online retail sales in 2020. The Republic of Korea reported the largest percentage, rising from 20.8% to 25.9%. Therefore, the expansion of e-commerce and online retailing promotes the market’s growth.
However, as more men embrace facial hair trends such as beards, mustaches, and stubble, there is a corresponding decrease in the frequency of shaving. Men who opt for longer or stylized facial hair often trim and shape it rather than shaving it completely. Therefore, increasing preference for facial hair hinders the market’s growth.
Drivers 
Restraints 
Opportunities 
Challenges Based on end user, the market is divided into men and women. In 2023, the men segment garnered 86.8% revenue share in the market. Men shave more frequently than women due to societal norms and personal grooming preferences. In the terms of volume, the men segment would register 779.6 million units (Pack of 6Oz) in the market 2020.
On the basis of price point, the market is segmented into low, medium, and high. The low segment recorded 50.6% revenue share in the market in 2023. Many consumers, especially those on tight budgets or seeking to minimize grooming expenses, prioritize affordability when purchasing shaving cream.
Based on distribution channel, the market is categorized into hypermarkets & supermarkets, specialty stores, online sales channel, and others. The hypermarkets & supermarkets segment generated 27.7% revenue share in the market in 2023. In the terms of volume hypermarkets & supermarkets segment attained a volume of 308 million units (Pack of 6Oz) in the market 2022.
Free Valuable Insights: Global Shaving Cream Market size to reach USD 30.3 billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 28.3% revenue share in the market. Economic growth in many countries across the Asia-Pacific region has led to an increase in disposable income.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 16.1 Billion |
| Market size forecast in 2031 | USD 30.3 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 8.3% from 2024 to 2031 |
| Quantitative Data | Volume in Million Units, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 690 |
| Number of Tables | 339 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Price Point, Distribution Channel, End User, Region |
| Country scope |
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| Companies Included | Beiersdorf AG, The Colgate Palmolive Company, ArtNaturals, Barbasol (Perio, Inc.), L'Oréal S.A., Billy Jealousy, LLC., Pacific Shaving Company, Castle Forbes Collection Limited, Edgewell Personal Care, Dollar Shave Club, Inc. (Nexus Capital Management) |
By End User (Volume, Million Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
By Price Point (Volume, Million Units, USD Billion, 2020-2031)
By Geography (Volume, Million Units, USD Billion, 2020-2031)
This Market size is expected to reach $30.3 billion by 2031.
Increasing male grooming trends are driving the Market in coming years, however, Increasing preference for facial hair restraints the growth of the Market.
Beiersdorf AG, The Colgate Palmolive Company, ArtNaturals, Barbasol (Perio, Inc.), L'Oréal S.A., Billy Jealousy, LLC., Pacific Shaving Company, Castle Forbes Collection Limited, Edgewell Personal Care, Dollar Shave Club, Inc. (Nexus Capital Management)
In the year 2023, the market attained a volume of 1,119.9 million units (PACK OF 6OZ), experiencing a growth of 9.0% (2020-2023).
The Specialty Stores segment is leading the Market by Distribution Channel in 2023; thereby, achieving a market value of $10.9 billion by 2031.
The Europe region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10 billion by 2031.
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