Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Programmatic Display Advertising Market, by Type
1.4.2 Global Programmatic Display Advertising Market, by Vertical
1.4.3 Global Programmatic Display Advertising Market, by Ad Format
1.4.4 Global Programmatic Display Advertising Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun – 2023, Jan) Leading Players
Chapter 4. Global Programmatic Display Advertising Market by Type
4.1 Global Private Marketplaces Market by Region
4.2 Global Real time Bidding Market by Region
4.3 Global Automated Guaranteed Market by Region
Chapter 5. Global Programmatic Display Advertising Market by Vertical
5.1 Global BFSI Market by Region
5.2 Global Telecom & IT Market by Region
5.3 Global Automotive Market by Region
5.4 Global Healthcare Market by Region
5.5 Global Manufacturing Market by Region
5.6 Global Government Market by Region
5.7 Global Others Market by Region
Chapter 6. Global Programmatic Display Advertising Market by Ad Format
6.1 Global Online Video Market by Region
6.2 Global Online Display Market by Region
6.3 Global Mobile Video Market by Region
6.4 Global Mobile Display Market by Region
Chapter 7. Global Programmatic Display Advertising Market by Region
7.1 North America Programmatic Display Advertising Market
7.1.1 North America Programmatic Display Advertising Market by Type
7.1.1.1 North America Private Marketplaces Market by Country
7.1.1.2 North America Real time Bidding Market by Country
7.1.1.3 North America Automated Guaranteed Market by Country
7.1.2 North America Programmatic Display Advertising Market by Vertical
7.1.2.1 North America BFSI Market by Country
7.1.2.2 North America Telecom & IT Market by Country
7.1.2.3 North America Automotive Market by Country
7.1.2.4 North America Healthcare Market by Country
7.1.2.5 North America Manufacturing Market by Country
7.1.2.6 North America Government Market by Country
7.1.2.7 North America Others Market by Country
7.1.3 North America Programmatic Display Advertising Market by Ad Format
7.1.3.1 North America Online Video Market by Country
7.1.3.2 North America Online Display Market by Country
7.1.3.3 North America Mobile Video Market by Country
7.1.3.4 North America Mobile Display Market by Country
7.1.4 North America Programmatic Display Advertising Market by Country
7.1.4.1 US Programmatic Display Advertising Market
7.1.4.1.1 US Programmatic Display Advertising Market by Type
7.1.4.1.2 US Programmatic Display Advertising Market by Vertical
7.1.4.1.3 US Programmatic Display Advertising Market by Ad Format
7.1.4.2 Canada Programmatic Display Advertising Market
7.1.4.2.1 Canada Programmatic Display Advertising Market by Type
7.1.4.2.2 Canada Programmatic Display Advertising Market by Vertical
7.1.4.2.3 Canada Programmatic Display Advertising Market by Ad Format
7.1.4.3 Mexico Programmatic Display Advertising Market
7.1.4.3.1 Mexico Programmatic Display Advertising Market by Type
7.1.4.3.2 Mexico Programmatic Display Advertising Market by Vertical
7.1.4.3.3 Mexico Programmatic Display Advertising Market by Ad Format
7.1.4.4 Rest of North America Programmatic Display Advertising Market
7.1.4.4.1 Rest of North America Programmatic Display Advertising Market by Type
7.1.4.4.2 Rest of North America Programmatic Display Advertising Market by Vertical
7.1.4.4.3 Rest of North America Programmatic Display Advertising Market by Ad Format
7.2 Europe Programmatic Display Advertising Market
7.2.1 Europe Programmatic Display Advertising Market by Type
7.2.1.1 Europe Private Marketplaces Market by Country
7.2.1.2 Europe Real time Bidding Market by Country
7.2.1.3 Europe Automated Guaranteed Market by Country
7.2.2 Europe Programmatic Display Advertising Market by Vertical
7.2.2.1 Europe BFSI Market by Country
7.2.2.2 Europe Telecom & IT Market by Country
7.2.2.3 Europe Automotive Market by Country
7.2.2.4 Europe Healthcare Market by Country
7.2.2.5 Europe Manufacturing Market by Country
7.2.2.6 Europe Government Market by Country
7.2.2.7 Europe Others Market by Country
7.2.3 Europe Programmatic Display Advertising Market by Ad Format
7.2.3.1 Europe Online Video Market by Country
7.2.3.2 Europe Online Display Market by Country
7.2.3.3 Europe Mobile Video Market by Country
7.2.3.4 Europe Mobile Display Market by Country
7.2.4 Europe Programmatic Display Advertising Market by Country
7.2.4.1 Germany Programmatic Display Advertising Market
7.2.4.1.1 Germany Programmatic Display Advertising Market by Type
7.2.4.1.2 Germany Programmatic Display Advertising Market by Vertical
7.2.4.1.3 Germany Programmatic Display Advertising Market by Ad Format
7.2.4.2 UK Programmatic Display Advertising Market
7.2.4.2.1 UK Programmatic Display Advertising Market by Type
7.2.4.2.2 UK Programmatic Display Advertising Market by Vertical
7.2.4.2.3 UK Programmatic Display Advertising Market by Ad Format
7.2.4.3 France Programmatic Display Advertising Market
7.2.4.3.1 France Programmatic Display Advertising Market by Type
7.2.4.3.2 France Programmatic Display Advertising Market by Vertical
7.2.4.3.3 France Programmatic Display Advertising Market by Ad Format
7.2.4.4 Russia Programmatic Display Advertising Market
7.2.4.4.1 Russia Programmatic Display Advertising Market by Type
7.2.4.4.2 Russia Programmatic Display Advertising Market by Vertical
7.2.4.4.3 Russia Programmatic Display Advertising Market by Ad Format
7.2.4.5 Spain Programmatic Display Advertising Market
7.2.4.5.1 Spain Programmatic Display Advertising Market by Type
7.2.4.5.2 Spain Programmatic Display Advertising Market by Vertical
7.2.4.5.3 Spain Programmatic Display Advertising Market by Ad Format
7.2.4.6 Italy Programmatic Display Advertising Market
7.2.4.6.1 Italy Programmatic Display Advertising Market by Type
7.2.4.6.2 Italy Programmatic Display Advertising Market by Vertical
7.2.4.6.3 Italy Programmatic Display Advertising Market by Ad Format
7.2.4.7 Rest of Europe Programmatic Display Advertising Market
7.2.4.7.1 Rest of Europe Programmatic Display Advertising Market by Type
7.2.4.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
7.2.4.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format
7.3 Asia Pacific Programmatic Display Advertising Market
7.3.1 Asia Pacific Programmatic Display Advertising Market by Type
7.3.1.1 Asia Pacific Private Marketplaces Market by Country
7.3.1.2 Asia Pacific Real time Bidding Market by Country
7.3.1.3 Asia Pacific Automated Guaranteed Market by Country
7.3.2 Asia Pacific Programmatic Display Advertising Market by Vertical
7.3.2.1 Asia Pacific BFSI Market by Country
7.3.2.2 Asia Pacific Telecom & IT Market by Country
7.3.2.3 Asia Pacific Automotive Market by Country
7.3.2.4 Asia Pacific Healthcare Market by Country
7.3.2.5 Asia Pacific Manufacturing Market by Country
7.3.2.6 Asia Pacific Government Market by Country
7.3.2.7 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Programmatic Display Advertising Market by Ad Format
7.3.3.1 Asia Pacific Online Video Market by Country
7.3.3.2 Asia Pacific Online Display Market by Country
7.3.3.3 Asia Pacific Mobile Video Market by Country
7.3.3.4 Asia Pacific Mobile Display Market by Country
7.3.4 Asia Pacific Programmatic Display Advertising Market by Country
7.3.4.1 China Programmatic Display Advertising Market
7.3.4.1.1 China Programmatic Display Advertising Market by Type
7.3.4.1.2 China Programmatic Display Advertising Market by Vertical
7.3.4.1.3 China Programmatic Display Advertising Market by Ad Format
7.3.4.2 Japan Programmatic Display Advertising Market
7.3.4.2.1 Japan Programmatic Display Advertising Market by Type
7.3.4.2.2 Japan Programmatic Display Advertising Market by Vertical
7.3.4.2.3 Japan Programmatic Display Advertising Market by Ad Format
7.3.4.3 India Programmatic Display Advertising Market
7.3.4.3.1 India Programmatic Display Advertising Market by Type
7.3.4.3.2 India Programmatic Display Advertising Market by Vertical
7.3.4.3.3 India Programmatic Display Advertising Market by Ad Format
7.3.4.4 South Korea Programmatic Display Advertising Market
7.3.4.4.1 South Korea Programmatic Display Advertising Market by Type
7.3.4.4.2 South Korea Programmatic Display Advertising Market by Vertical
7.3.4.4.3 South Korea Programmatic Display Advertising Market by Ad Format
7.3.4.5 Singapore Programmatic Display Advertising Market
7.3.4.5.1 Singapore Programmatic Display Advertising Market by Type
7.3.4.5.2 Singapore Programmatic Display Advertising Market by Vertical
7.3.4.5.3 Singapore Programmatic Display Advertising Market by Ad Format
7.3.4.6 Malaysia Programmatic Display Advertising Market
7.3.4.6.1 Malaysia Programmatic Display Advertising Market by Type
7.3.4.6.2 Malaysia Programmatic Display Advertising Market by Vertical
7.3.4.6.3 Malaysia Programmatic Display Advertising Market by Ad Format
7.3.4.7 Rest of Asia Pacific Programmatic Display Advertising Market
7.3.4.7.1 Rest of Asia Pacific Programmatic Display Advertising Market by Type
7.3.4.7.2 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical
7.3.4.7.3 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format
7.4 LAMEA Programmatic Display Advertising Market
7.4.1 LAMEA Programmatic Display Advertising Market by Type
7.4.1.1 LAMEA Private Marketplaces Market by Country
7.4.1.2 LAMEA Real time Bidding Market by Country
7.4.1.3 LAMEA Automated Guaranteed Market by Country
7.4.2 LAMEA Programmatic Display Advertising Market by Vertical
7.4.2.1 LAMEA BFSI Market by Country
7.4.2.2 LAMEA Telecom & IT Market by Country
7.4.2.3 LAMEA Automotive Market by Country
7.4.2.4 LAMEA Healthcare Market by Country
7.4.2.5 LAMEA Manufacturing Market by Country
7.4.2.6 LAMEA Government Market by Country
7.4.2.7 LAMEA Others Market by Country
7.4.3 LAMEA Programmatic Display Advertising Market by Ad Format
7.4.3.1 LAMEA Online Video Market by Country
7.4.3.2 LAMEA Online Display Market by Country
7.4.3.3 LAMEA Mobile Video Market by Country
7.4.3.4 LAMEA Mobile Display Market by Country
7.4.4 LAMEA Programmatic Display Advertising Market by Country
7.4.4.1 Brazil Programmatic Display Advertising Market
7.4.4.1.1 Brazil Programmatic Display Advertising Market by Type
7.4.4.1.2 Brazil Programmatic Display Advertising Market by Vertical
7.4.4.1.3 Brazil Programmatic Display Advertising Market by Ad Format
7.4.4.2 Argentina Programmatic Display Advertising Market
7.4.4.2.1 Argentina Programmatic Display Advertising Market by Type
7.4.4.2.2 Argentina Programmatic Display Advertising Market by Vertical
7.4.4.2.3 Argentina Programmatic Display Advertising Market by Ad Format
7.4.4.3 UAE Programmatic Display Advertising Market
7.4.4.3.1 UAE Programmatic Display Advertising Market by Type
7.4.4.3.2 UAE Programmatic Display Advertising Market by Vertical
7.4.4.3.3 UAE Programmatic Display Advertising Market by Ad Format
7.4.4.4 Saudi Arabia Programmatic Display Advertising Market
7.4.4.4.1 Saudi Arabia Programmatic Display Advertising Market by Type
7.4.4.4.2 Saudi Arabia Programmatic Display Advertising Market by Vertical
7.4.4.4.3 Saudi Arabia Programmatic Display Advertising Market by Ad Format
7.4.4.5 South Africa Programmatic Display Advertising Market
7.4.4.5.1 South Africa Programmatic Display Advertising Market by Type
7.4.4.5.2 South Africa Programmatic Display Advertising Market by Vertical
7.4.4.5.3 South Africa Programmatic Display Advertising Market by Ad Format
7.4.4.6 Nigeria Programmatic Display Advertising Market
7.4.4.6.1 Nigeria Programmatic Display Advertising Market by Type
7.4.4.6.2 Nigeria Programmatic Display Advertising Market by Vertical
7.4.4.6.3 Nigeria Programmatic Display Advertising Market by Ad Format
7.4.4.7 Rest of LAMEA Programmatic Display Advertising Market
7.4.4.7.1 Rest of LAMEA Programmatic Display Advertising Market by Type
7.4.4.7.2 Rest of LAMEA Programmatic Display Advertising Market by Vertical
7.4.4.7.3 Rest of LAMEA Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
Unique Offerings 
